Noodles & Company Revives Steak Stroganoff for a Limited Time, Driven by Fan Demand
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 14 2026
0mins
Source: PRnewswire
- Fan-Driven Comeback: Noodles & Company is reviving its Steak Stroganoff for a limited time due to overwhelming fan demand, featuring a rich mushroom-sherry cream sauce and tender marinated steak to satisfy cravings for classic flavors.
- Social Media Engagement: The brand celebrates fan love for Stroganoff by transforming real social media posts into AI-powered mini-dramas, showcasing its commitment to customer feedback and enhancing brand loyalty.
- Chief StroganOff-icer Casting Call: From February 10 to 25, Noodles & Company will hold a casting call for its first-ever Chief StroganOff-icer, encouraging fans to demonstrate their passion for the dish and fostering deeper brand engagement.
- Rewards Program Attracts New Members: New Noodles Rewards members receive a free entrée after their first purchase of $10 or more, aimed at attracting more customers through point rewards and exclusive offers to enhance brand loyalty.
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Analyst Views on NDLS
About NDLS
Noodles & Company offers lunch and dinner within the fast-casual segment of the restaurant industry. The Company’s core offerings include noodle and pasta dishes, staples of various different cuisines. Its menu includes a variety of cooked-to-order dishes, including noodles and pasta, salads, soups and appetizers. It offers approximately 20 customizable dishes at its restaurants, taken to-go, or delivered to its customers. It operates approximately 460 restaurants in 31 states, which includes 369 company locations and 91 franchise locations. Its restaurants are typically between 2,000 and 2,600 square feet and are located in end-cap, in-line or free-standing locations across a variety of suburban, collegiate and urban markets. It is researching a smaller square footage restaurant prototype design. The Company's restaurants are located in Arizona, Colorado, Idaho, Illinois, Indiana, Maryland, North Carolina, Missouri, Minnesota and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Noodles & Company Revives Steak Stroganoff for a Limited Time, Driven by Fan Demand
- Fan-Driven Comeback: Noodles & Company is reviving its Steak Stroganoff for a limited time due to overwhelming fan demand, featuring a rich mushroom-sherry cream sauce and tender marinated steak to satisfy cravings for classic flavors.
- Social Media Engagement: The brand celebrates fan love for Stroganoff by transforming real social media posts into AI-powered mini-dramas, showcasing its commitment to customer feedback and enhancing brand loyalty.
- Chief StroganOff-icer Casting Call: From February 10 to 25, Noodles & Company will hold a casting call for its first-ever Chief StroganOff-icer, encouraging fans to demonstrate their passion for the dish and fostering deeper brand engagement.
- Rewards Program Attracts New Members: New Noodles Rewards members receive a free entrée after their first purchase of $10 or more, aimed at attracting more customers through point rewards and exclusive offers to enhance brand loyalty.
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Noodles & Company (NDLS) Reports 6.6% Q4 Sales Growth, Plans to Close 35 Restaurants
- Sales Growth Highlight: Noodles & Company reported a 6.6% increase in system-wide comparable sales for Q4 2025, driven by a 7.3% rise at company-owned restaurants and a 3.8% increase at franchised locations, showcasing effective execution in improving food quality and value.
- Sustained Growth Momentum: Compared to Q3, comparable sales at company-owned restaurants grew about 4%, indicating that ongoing improvements in product and service are driving sales growth and enhancing market competitiveness.
- Restaurant Operational Adjustments: As of December 30, 2025, the company operated 340 company-owned restaurants and 83 franchised locations, with plans to close 30 to 35 restaurants in 2026 to focus resources on higher-performing stores, optimizing overall business structure.
- Financial Outlook: The consensus for FY25 revenue stands at $494.70 million, reflecting market confidence in the company's future growth, while NDLS shares rose 17.25% to $0.88, indicating positive investor sentiment towards the company's strategic adjustments.
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