Niu Technologies Reports 13% Sales Decline to 178,702 Units in Q4 2025
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 05 2026
0mins
Source: Benzinga
- Sales Decline: Niu Technologies reported a 13% drop in Q4 2025 sales to 178,702 units from 226,634 units a year earlier, indicating seasonal softness in China's market and potential future market share compression due to demand pull-forward.
- International Market Challenges: International sales plummeted from 44,301 units to 19,920 units, reflecting intensified global competition and insufficient demand, which may hinder the company's expansion plans abroad.
- Annual Sales Growth: Despite the poor fourth-quarter performance, total sales for 2025 reached 1,197,978 units, a 29.5% increase from 924,340 units in 2024, showcasing strong performance in the Chinese market, particularly for e-motorcycles.
- Future Outlook: Niu expects further growth in 2026 driven by product upgrades and regional expansion, especially as newly launched standards-compliant e-bicycles receive positive market reception, potentially providing new growth momentum for the company.
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Analyst Views on NIU
About NIU
NIU Technologies is a holding company principally engaged in the design, manufacturing and sales of electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. The Company is engaged in the provision of two model lineups, including the electric motorcycle, moped and bicycle series such as the NQi, MQi, UQi, FQi series and others, as well as the micro-mobility series such as the kick-scooter series KQi and the e-bike series BQi. The Company sells products and provides services to users through online and offline channels. The Company is also engaged in the provision of accessories and spare parts such as scooter accessories and lifestyle accessories. The Company operates its businesses in the domestic market and overseas markets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Niu Technologies Reports 13% Sales Decline to 178,702 Units in Q4 2025
- Sales Decline: Niu Technologies reported a 13% drop in Q4 2025 sales to 178,702 units from 226,634 units a year earlier, indicating seasonal softness in China's market and potential future market share compression due to demand pull-forward.
- International Market Challenges: International sales plummeted from 44,301 units to 19,920 units, reflecting intensified global competition and insufficient demand, which may hinder the company's expansion plans abroad.
- Annual Sales Growth: Despite the poor fourth-quarter performance, total sales for 2025 reached 1,197,978 units, a 29.5% increase from 924,340 units in 2024, showcasing strong performance in the Chinese market, particularly for e-motorcycles.
- Future Outlook: Niu expects further growth in 2026 driven by product upgrades and regional expansion, especially as newly launched standards-compliant e-bicycles receive positive market reception, potentially providing new growth momentum for the company.
Continue Reading