Nissan Introduces New e-Power Hybrid System to U.S. Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 21 2026
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Should l Buy HMC?
Source: CNBC
- e-Power Hybrid System: Nissan plans to introduce its new e-Power hybrid system in the U.S. market, which uses a traditional gasoline engine to generate power for electric motors, providing an all-electric driving experience and potentially enhancing Nissan's competitiveness in the hybrid market.
- Market Timing: With rising gas prices and slow EV adoption, Nissan's e-Power system is expected to meet consumer demands for fuel economy, as S&P Global Mobility forecasts hybrid sales to rise to 18.4% of new vehicle sales in 2023, a significant increase from last year.
- Powertrain Upgrade: Nissan has developed a more powerful 1.5-liter three-cylinder turbocharged engine for the e-Power system to improve efficiency at higher speeds and enhance driving dynamics, aiming to attract consumers who are hesitant about traditional hybrids.
- Global Success: Since its debut in Japan in 2016, Nissan's e-Power system has sold over 1.6 million vehicles in nearly 70 countries, demonstrating its global success and potential for similar recognition in the U.S. market.
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Analyst Views on HMC
About HMC
Honda Motor Co Ltd is a Japan-based company principally engaged in the motorcycle business, the automobile business, the financial service business and the life creation business. The Company operates through four business segments. The Motorcycle segment is engaged in the research and development, production and sale of motorcycles, all-terrain vehicles (ATVs), side-by-side vehicles and related parts. The Automobile segment is engaged in the research and development, production and sale of automobiles and related parts. The Financial Service segment is engaged in the sales financing and leasing of its products. The Power Products and Other Business segment is engaged in the research and development, production and sale of power products and related parts.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Historic Loss: Honda reported a full-year loss for the first time since its IPO in 1957, with a staggering $10 billion hit to its electric vehicle segment, although it remains profitable when excluding this division, indicating resilience in its traditional business.
- Strategic Shift: The automaker plans to launch 15 new hybrid models by early 2030, canceling several EV models and delaying autonomous driving ambitions, reflecting a strategic retreat from the EV market and a renewed focus on hybrids.
- Market Challenges: Honda is discontinuing sales in South Korea and closing a plant in China, highlighting increasing market pressures and adjustments in its global operations to optimize performance.
- Long-Term Outlook: Despite a more than 13% decline in stock price over the past five years, the hybrid market is projected to reach $457 billion by 2030, growing at an annual rate of 11%, suggesting that Honda's strategic pivot could present new opportunities for long-term investors.
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- Historic Full-Year Loss: For the first time as a publicly traded company, Honda reported a full-year loss, taking a massive $10 billion hit in its electric vehicle segment, although it remains profitable when excluding this area, showcasing the resilience of its traditional business.
- Strategic Shift: Honda plans to roll out 15 new hybrid models by early 2030, having canceled several EV models and delayed its autonomous driving ambitions, indicating a strategic retreat in the EV space to better leverage its existing strengths.
- Market Challenges and Adjustments: The company is discontinuing sales in South Korea, closing a plant in China, and revising its climate pledge from achieving combustion-free status by 2040 to aiming for carbon neutrality by 2050, reflecting its adaptability in facing market challenges.
- Importance of Investor Patience: Despite a more than 13% decline in stock price over the past five years, the hybrid market is projected to reach $457 billion by 2030, growing at an annual rate of 11%, suggesting that Honda's strategic pivot may yield returns for long-term investors, emphasizing the need for patience.
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- Operating Loss Overview: Honda Motor reported an operating loss of 414.3 billion yen ($2.61 billion) for the fiscal year ending in March, a stark contrast to the previous year's profit of 1.2 trillion yen, highlighting severe impacts from its struggling EV business and competitive pressures.
- EV Business Restructuring: The automaker plans to cancel the launch and development of certain EV models in North America, with restructuring costs expected to exceed $9 billion, a strategic move to tackle fierce competition from emerging Chinese EV manufacturers.
- Market Reaction Analysis: Despite the losses, Honda's stock surged over 7%, primarily driven by the company's guidance for operating and net profit, which exceeded market expectations by 38%, indicating investor confidence in its recovery potential.
- Strategic Shift Focus: Honda is shifting its focus towards the Chinese and Indian markets, planning to leverage its strengths in the motorcycle business to capture demand in India's low-cost segment, in response to the evolving global EV landscape.
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- Annual Loss Overview: Honda Motor reported an operating loss of $2.6 billion for the fiscal year ending March 31, marking its first annual loss since going public, primarily due to over $9 billion in costs associated with its electric vehicle business overhaul.
- EV Business Outlook: While the company forecasts EV-related losses exceeding $3.1 billion for the fiscal year ending 2027, it anticipates an operating profit of $6.3 billion when excluding these losses, indicating potential for future profitability.
- Motorcycle Production Expansion: Honda plans to expand motorcycle production capacity in India, targeting record sales of 22.8 million units to meet strong demand, thereby reinforcing its leadership position in the global motorcycle market.
- New Model Launch Plans: The automaker aims to launch 15 next-generation hybrid models globally by March 2030, primarily focusing on the North American market to enhance profitability in both internal combustion engine and hybrid EV segments.
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