Nike Plans to Cut 775 Jobs Amid Automation Push
Written by Emily J. Thompson, Senior Investment Analyst
Source: Benzinga
- Job Cuts Announcement: Nike plans to eliminate 775 positions at U.S. distribution centers as part of its ongoing automation initiative, reflecting a broader restructuring trend in the retail sector that could impact operational efficiency and market competitiveness.
- Historical Layoffs: This reduction follows the disclosure of 1,000 corporate job cuts last summer, indicating that Nike is implementing aggressive cost-control measures in response to weak sales and declining margins.
- Technical Analysis: Nike's stock is currently priced at $63.66, trading 1.2% below its 20-day simple moving average and 4.6% below its 100-day simple moving average, indicating a bearish short-term trend that requires cautious investor response.
- Market Reaction: Following the announcement, Nike shares fell by 2.05%, nearing their 52-week lows, which challenges market confidence in the company's future performance, with key support at $63.00, below which further declines may occur.
Analyst Views on NKE
Wall Street analysts forecast NKE stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NKE is 76.11 USD with a low forecast of 62.00 USD and a high forecast of 110.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
14 Buy
7 Hold
0 Sell
Moderate Buy
Current: 64.990
Low
62.00
Averages
76.11
High
110.00
Current: 64.990
Low
62.00
Averages
76.11
High
110.00
About NKE
NIKE, Inc. is engaged in the designing, marketing and distributing of athletic footwear, apparel, equipment and accessories and services for sports and fitness activities. The Company's operating segments include North America; Europe, Middle East & Africa (EMEA); Greater China; and Asia Pacific & Latin America (APLA). It sells a line of equipment and accessories under the NIKE Brand name, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment and other equipment designed for sports activities. It also designs products specifically for the Jordan Brand and Converse. The Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. The Company also designs, distributes and licenses casual sneakers, apparel and accessories under the Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
