NielsenIQ Projects 2026 Consumer Tech Market to Level Off
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 04 2026
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Source: Businesswire
- Market Outlook: NielsenIQ forecasts that global sales in the Consumer Tech & Durable Goods sector will reach approximately $1.3 trillion in 2025, reflecting a 3% increase from 2024, but anticipates a decline of 0.4% year-over-year in 2026, indicating a slowdown in market growth.
- Regional Disparities: While the global market appears flat, performance varies significantly by region, particularly in China, where recent trade-in policies are expected to negatively impact market performance, highlighting the complexities of regional economies.
- Consumer Behavior: Consumers are becoming more cautious with their spending, prioritizing value for money and favoring products that offer enhanced performance, convenience, energy efficiency, and durability, which necessitates brands and retailers to adjust pricing and innovation strategies according to regional and category-specific demands.
- Technological Trends: Built-in Artificial Intelligence presents a strong opportunity for product differentiation; however, consumer adoption will depend on clear use cases that demonstrate direct benefits and ROI, reflecting high market expectations for innovation.
Analyst Views on NIQ
Wall Street analysts forecast NIQ stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NIQ is 21.07 USD with a low forecast of 17.50 USD and a high forecast of 24.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 18.000
Low
17.50
Averages
21.07
High
24.00
Current: 18.000
Low
17.50
Averages
21.07
High
24.00
About NIQ
NIQ Global Intelligence PLC is a global consumer intelligence company. The Company provides brands, retailers and other clients with a holistic view of consumer shopping behavior globally to drive strategic and operating decisions. It manages a comprehensive and integrated ecosystem - The NIQ Ecosystem - which combines proprietary data, technology, human intelligence, software applications, and analytics solutions. Its unified, artificial intelligence powered technology platform aggregates, harmonizes and enriches vast amounts of global consumer shopping data from diverse sources, generates proprietary reference data and metadata, and provides a global, omnichannel view of consumer shopping behavior - The Full View. Its solutions include market measurement, consumer behavior and insights, innovation, brands and media, analytics and activation, and product finder. Its industries include consumer packaged goods, financial services, media, public sector, retail, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
