NielsenIQ Projects 2026 Consumer Tech Market to Flatten
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 04 2026
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Source: Yahoo Finance
- Market Outlook: NielsenIQ forecasts that global sales of Consumer Tech & Durable Goods will reach approximately $1.3 trillion in 2025, reflecting a 3% increase from 2024, but expects a slight decline of 0.4% in 2026, indicating a slowdown in market growth.
- Regional Performance Variance: While the overall market appears flat, regions such as Eastern Europe (+5%), Western Europe (+3%), MEA (+3%), and Latin America (+2%) are projected to grow, whereas the Asia-Pacific region is expected to decline by 3% due to a 5% drop in China.
- Consumer Dynamics: There is a continued emphasis on value-for-money among consumers, necessitating that products demonstrate significant performance and durability, particularly in smart home and AI-integrated devices to meet evolving market demands.
- Strategic Considerations: Brands must tailor their innovation and pricing strategies to align with region- and category-specific demands to capture market share, especially in light of changing U.S. tariff policies and China's trade-in programs.
Analyst Views on NIQ
Wall Street analysts forecast NIQ stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for NIQ is 21.07 USD with a low forecast of 17.50 USD and a high forecast of 24.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
9 Analyst Rating
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 18.000
Low
17.50
Averages
21.07
High
24.00
Current: 18.000
Low
17.50
Averages
21.07
High
24.00
About NIQ
NIQ Global Intelligence PLC is a global consumer intelligence company. The Company provides brands, retailers and other clients with a holistic view of consumer shopping behavior globally to drive strategic and operating decisions. It manages a comprehensive and integrated ecosystem - The NIQ Ecosystem - which combines proprietary data, technology, human intelligence, software applications, and analytics solutions. Its unified, artificial intelligence powered technology platform aggregates, harmonizes and enriches vast amounts of global consumer shopping data from diverse sources, generates proprietary reference data and metadata, and provides a global, omnichannel view of consumer shopping behavior - The Full View. Its solutions include market measurement, consumer behavior and insights, innovation, brands and media, analytics and activation, and product finder. Its industries include consumer packaged goods, financial services, media, public sector, retail, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
