Netflix Q1 Earnings Miss Expectations, Shares Fall
"Now Streaming" is The Fly's weekly recap of the stories surrounding the biggest content streamers.PLAYING THIS WEEKEND:Among this weekend's most notable new streaming content is the first three episodes of "Margo's Got Money Troubles", a new dramedy starring Elle Fanning, Michelle Pfeiffer and Nick Offerman on Apple TV. Meanwhile, Netflixsubscribers can binge all eight episodes of "Beef", a dark comedy anthology series led by Carey Mulligan and Oscar Isaac for the second season. Additionally, AmazonPrime Video users can watch "American Gladiators", a reboot of the 90's game show where amateur athletes compete against professional gladiators.NETFLIX FALLS AFTER Q1 EARNINGS:Shares of Netflix fell after the company reported first quarter earnings and gave a forecast for Q2 that underwhelmed Wall Street just months after it lost out on a bid for Warner Bros. Discovery.On Thursday, Netflix reported Q1 earnings per share of $1.23 on revenue of $12.25B, which compared to analyst estimates of 77c and $12.17B, respectively. The company said the Q1 EPS beat was driven by operating income and a $2.8B termination fee related to the Warner Bros. transaction. Netflix guided to Q2 EPS of 78c on revenue of $12.57B, which compared to analyst consensus of 84c and $12.64B, respectively. The company also forecast FY26 revenue of $50.7B-$51.7B, which compares to analyst estimates of $51.38B. Additionally, Netflix announced that co-founder and chairman Reed Hastings will not stand for re-election to the board of directors.Following the report, Barclays lowered the firm's price target on Netflix to $110 from $115 and kept an Equal Weight rating on the shares. The earnings stock reaction "points to the risk with expectations set up which may persist beyond the short term," the analyst said.JPMorgan reiterated an Overweight rating on Netflix with a $118 price target. The firm recommended buying the shares on the selloff. JPMorgan understands that some investors will be disappointed with no increase to the 2026 outlook despite the Q1 upside. Netflix indicated that price increases for the year are already factored into the initial 2026 guidance for revenue growth of 12%-14%, the analyst said. JPMorgan believes Netflix "continues to execute well, with considerable growth headroom."Meanwhile, Piper Sandler raised the firm's price target on Netflix to $115 from $103 and keeps an Overweight rating on the shares. The firm noted the company reported an in line Q1 2026 print with revenues and EBIT both 1% above Piper's estimates. Management reiterated 2026 guidance which sent the stock 10% lower after market. While results weren't flashy, the firm said Netflix appears refocused on the core with some adjacent initiatives like ads growing well.Additionally, Morgan Stanley said it would "buy the dip" in Netflix following the company's Q1 report with numbers not moving much, noting that firm nudged up its FY27 EPS forecast to $3.87 and that it finds "valuation compelling for a compounder with pricing power." While the Q2 guidance and lack of FY26 raise drove shares lower in after-hours, the firm thinks these are explained by the timing of U.S. price hikes and some conservatism early in the year, added the analyst, who kept an Overweight rating and $115 price target on Netflix shares.WRITERS, ACTORS, DIRECTORS OPPOSE WARNER DEAL:Over 1,000 writers, actors and directors released a letter on Monday opposing Paramount Skydance'sacquisition of Warner Bros. Discovery. The letter states in part, "As filmmakers, documentarians, and professionals across the movie and television industry, we write to express our unequivocal opposition to the proposed Paramount-Warner Bros. Discovery merger. This transaction would further consolidate an already concentrated media landscape, reducing competition at a moment when our industries- and the audiences we serve - can least afford it. The result will be fewer opportunities for creators, fewer jobs across the production ecosystem, higher costs, and less choice for audiences in the United States and around the world. Alarmingly, this merger would reduce the number of major U.S. film studios to just four. Our industry is already under severe strain, in large part due to prior waves of consolidation. We have witnessed a steep decline in the number of films produced and released, alongside a narrowing of the kinds of stories that are financed and distributed. Increasingly, a small number of powerful entities determine what gets made-and on what terms - leaving creators and independent businesses with fewer viable paths to sustain their work."Additionally, The UK's Competition and Markets Authority said it is seeking views on the anticipated acquisition of Warner Bros. Discovery. "The CMA has not yet launched its formal investigation into this transaction. This invitation to comment is the first part of the CMA's information-gathering process," the agency said.ROKU SURPASSES 100M STREAMING HOUSEHOLDS:Rokuannounced Thursday it has surpassed 100 million streaming households worldwide. Roku announced it has surpassed 100 million streaming households worldwide, a major milestone that highlights the company's scale and momentum. "Surpassing 100 million streaming households is a defining moment, not just for Roku, but for the future of television," said Anthony Wood, CEO. "We're helping shape the entertainment landscape by making it easier to discover great content, more affordable to watch it, and more effective for advertisers and partners around the world to connect with audiences. We are deeply grateful to our viewers, teams, advertisers, and partners for helping us reach this milestone. And as the shift to streaming continues to accelerate, we're more energized than ever to lead the evolution of television."Baird raised the firm's price target on Roku to $130 from $120 and kept an Outperform rating on the shares. The firm updated its model after the company surpassed 100M streaming household milestone.Jefferies raised the firm's price target on Roku to $140 from $135 and kept a Buy rating on the shares. Ahead of Q1, the firm is raising its FY26 Platform revenue growth estimate to 18.5% year-over-year from 18% and its Platform margin estimate to 51.8% from 51.5% on strengthening ads trends and political contribution, the analyst said.MAGNITE, AMC GLOBAL MEDIA ENTER COLLABORATION:Magniteannounced Wednesday a collaboration with AMC Global Mediato extend the company's unified linear and streaming offering to buyers programmatically. Enabled by ClearLine, Magnite's activation and curation solution, advertisers will be able to buy AMC's TV content through a single access point. Magnite's expanded collaboration with AMC Global Media gives buyers a clearer path to reach millions of engaged viewers across the company's linear networks, FAST channels and AMC+ flagship streaming service. The company is also leveraging Magnite's Live Scheduler solution to optimize its live linear addressable inventory.FREEWHEEL LAUNCHES CONTEXT ENGINE:Comcast'sFreeWheel announced Tuesday the launch of Context Engine, a new AI-driven feature within FreeWheel's Streaming Hub that helps advertisers align ads to relevant premium video content. "Contextual advertising is an increasingly important lever for performance and monetization in premium video. Yet the high cost of implementation has limited adoption at scale for many publishers," said Larry Allen, VP of Global Strategy Addressable, Data, and Measurement, FreeWheel. "Context Engine solves these challenges, providing smarter ad alignment and stronger brand safety to drive higher engagement for advertisers, and enabling publishers to activate premium contextual signals in weeks versus months."STOCK PLAYS:Other publicly traded companies in the space include Disney, Foxand FuboTV.
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- Netflix Q1 Earnings Miss: Netflix reported Q1 EPS of $1.23 on revenue of $12.25B, exceeding estimates but guiding Q2 EPS to only $0.78, below expectations, leading to a stock decline that reflects market concerns about future growth prospects.
- Roku Surpasses 100M Users: Roku announced it has surpassed 100 million streaming households globally, with CEO Anthony Wood stating this milestone will shape the future of television, highlighting the company's strong momentum and advertiser confidence in the streaming market.
- Creators Oppose Warner Deal: Over 1,000 writers, actors, and directors released a letter opposing Paramount's acquisition of Warner Bros. Discovery, arguing it would further consolidate the media landscape, reduce opportunities for creators, and impact industry diversity, showcasing strong industry resistance to mergers.
- Magnite Partners with AMC: Magnite announced a collaboration with AMC Global Media to provide a unified linear and streaming advertising solution via ClearLine, enabling advertisers to reach audiences more effectively, indicating ongoing innovation and market expansion in advertising technology.
- Significant Valuation Discount: Trade Desk's forward P/E ratio stands at 10.29X, significantly lower than the Zacks Internet Services industry's 24.21X and the S&P 500's 20.64X, indicating market concerns about its future growth, which could impact investor confidence.
- CTV Growth Potential: While Trade Desk's Connected TV (CTV) business comprises 50% of its operations, it faces pressure from competitors like Magnite and PubMatic, which may affect its market share and profitability.
- International Market Expansion: Trade Desk's international business accounts for 16% of total revenues, with strong momentum in EMEA and APAC, indicating long-term growth potential in global markets, but also accompanied by complex execution risks.
- AI Strategy Advancement: Trade Desk's AI-driven platform Kokai has become the default choice for nearly all clients, although the company expects adjusted EBITDA margins to remain stable in 2026, ongoing investments may increase operational costs, impacting short-term profitability.
Digital Advertising Market Growth: The digital ad spending market is projected to triple to approximately $1.6 trillion over the next decade, creating new opportunities for companies, especially smaller competitors leveraging AI-driven targeting.
Magnite's Strong Performance: Magnite, a sell-side advertising platform, reported a strong final quarter of 2025 with revenues reaching $205 million, a 6% year-over-year increase, and a net income that more than tripled to $123 million.
DoubleVerify's Revenue Increase: DoubleVerify experienced a 14% year-over-year revenue improvement, reaching $748 million for the full year 2025, driven by strong demand for its digital media analytics and verification services.
Zeta's Consistent Growth: Zeta Global reported a 25% year-over-year revenue surge to $395 million in the final quarter of 2025, highlighting its strong demand and consistent performance in the AI market, with expectations for positive GAAP net income in 2026.
- Slow Testing Progress: OpenAI's rollout of ads on ChatGPT is moving slowly, leading to frustration among major ad agencies like WPP, Omnicom, and Dentsu, as the anticipated speed of implementation has not met market expectations, causing brands to feel disappointed about their investment returns.
- High Advertising Commitments: Brands participating in the test are required to commit between $200,000 and $250,000, which is double the typical experimental ad budget, and due to the slow rollout, there are concerns that they won't be able to fully utilize their budgets by the end of the trial, impacting their advertising strategies.
- Surge in Ad Volume: According to Sensor Tower, the number of ads served increased by about 600% by mid-March compared to the beginning of the month, indicating that despite initial frustrations, ad delivery is gradually expanding, showcasing OpenAI's potential in the advertising sector.
- Optimistic Market Outlook: Analysts project that OpenAI's ad revenue could exceed $30 billion by 2030, indicating that large language model-powered ad channels are expected to become a significant pillar of the digital advertising industry, although the current slow rollout may provide opportunities for competitors.
- Price Increase: Amazon announced a price hike for its ad-free Prime Video service from $2.99 to $4.99 per month starting April 10, representing a 67% increase, aimed at aligning with other major streaming services while providing users with more options.
- Service Enhancements: The newly branded “Prime Video Ultra” will introduce several new features, including the ability to watch on five devices simultaneously, up to 100 downloads, and 4K streaming, demonstrating Amazon's ongoing investment in enhancing user experience.
- User Growth: Despite analysts questioning whether the additional fee would lead to Prime member cancellations, Amazon's latest earnings report indicated that the average ad-supported audience for Prime Video has grown from 200 million in April 2024 to 315 million globally, reflecting a sustained expansion of its user base.
- Advertising Revenue Surge: According to Amazon's latest annual filing, advertising revenue for 2025 rose 22% year-over-year to $68.6 billion, solidifying its position as the third-largest player in the digital ad market, showcasing the company's strong performance in its advertising business.
- Share Reduction Transaction: Granahan Investment Management disclosed a sale of 757,249 shares of Magnite during Q4 2025, with an estimated transaction value of $12.57 million, indicating a potential decrease in confidence in the company.
- Ownership Proportion Change: Following the sale, Magnite now represents 2.17% of Granahan's reportable U.S. equity AUM, reflecting a decline in its relative importance within the investment portfolio.
- Financial Performance Review: Magnite reported Q4 revenue of $205.4 million, bringing full-year revenue to $714 million, which is a 7% increase year-over-year, showcasing its ongoing growth potential in the digital advertising market.
- Market Performance Comparison: Although Magnite's shares have risen about 6% over the past year, this significantly lags behind the S&P 500's approximately 21% gain, suggesting underperformance that may affect investor sentiment.











