Morgan Stanley Bullish on Nu Holding Valuation Reaching $100B
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 22 2026
0mins
Should l Buy NU?
Morgan Stanley believes Nu Holding is "uniquely positioned" to build one of the largest and most valuable banking franchises in Latin America. The company has "world-class technology, exceptional customer satisfaction, market-leading pricing, and strong unit economics," the analyst tells investors in a research note. The firm thinks the market is significantly underestimating Nu's ability to scale profitably. Nu could reach a $100B valuation by the end of 2026, up from $70B today, contends Morgan Stanley.
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Analyst Views on NU
Wall Street analysts forecast NU stock price to rise
9 Analyst Rating
7 Buy
2 Hold
0 Sell
Strong Buy
Current: 14.370
Low
16.00
Averages
18.80
High
22.00
Current: 14.370
Low
16.00
Averages
18.80
High
22.00
About NU
Nu Holdings Ltd is a Brazil-based holding company, which engages in the provision of digital banking services. The Company offers its customers products across the five financial seasons: spending, saving, investing, borrowing, and protecting. Its spending solutions are designed to help customers pay for goods and services in their everyday lives with a customized credit line or instantly through a mobile phone, while collecting loyalty points and rewards on applicable transactions. Its savings solutions are designed to help customers deposit, manage, and save their money in interest-earning accounts with complementary debit cards. Its investing solutions are designed to help customers invest their money in investment products and services. Its borrowing solutions are designed to provide customers with unsecured loans that are easy to receive, manage, and pay back. Its protecting solutions are designed to help customers secure life insurance and funeral benefits.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Nu Holdings' IPO Performance and Future Outlook
- Rapid Customer Growth: From 2021 to 2025, Nu's year-end customer count surged from 54 million to 131 million, with the activity rate increasing from 76% to 83%, demonstrating strong appeal and customer retention in the Latin American market.
- Significant Revenue Growth: Nu's revenue grew at a 75% CAGR from 2021 to 2025, achieving profitability in 2023, with EPS nearly doubling in 2024 and increasing by 45% in 2025, indicating the success of its business model and robust market demand.
- Expansion Challenges: While NuBank's expansion into Mexico and Colombia has driven customer growth, its gross and net interest margins have declined due to higher funding costs and credit loss allowances, reflecting financial pressures faced in new markets.
- Optimistic Future Outlook: Analysts expect Nu's revenue and EPS to grow at CAGRs of 28% and 36% from 2025 to 2028, and if these targets are met, the stock price could exceed $158 in the next decade, highlighting its long-term potential in the Latin American fintech market.
See More
Nu Holdings Stock Potential Analysis
- Stock Performance Review: Nu Holdings' shares have soared 235% over the past three years, although they have declined 24% in the eight weeks since peaking at $18.76 on January 28, indicating market volatility.
- Impressive Financial Performance: In 2025, Nu Holdings reported revenue of $16.3 billion, a 45% year-over-year increase, with net income rising 51% and customer count growing from 114 million to 131 million, showcasing strong growth potential in the Latin American market.
- Future Growth Expectations: Analysts project Nu's earnings per share to grow at a compound annual growth rate of 36% from 2025 to 2028, translating to a 153% absolute gain, potentially doubling the stock price to $38 within three years.
- Valuation Advantage: With a forward price-to-earnings ratio of 17.8, Nu's stock is cheaper than the S&P 500 index, providing additional margin of safety, making its risk/reward profile appealing to investors despite macroeconomic risks.
See More
Nu Holdings Reports Strong Financial Performance Amid Market Volatility
- Significant Customer Growth: Nu Holdings increased its customer base from 114 million to 131 million in 2025, a 15% rise, demonstrating strong appeal in the Latin American market, particularly in Brazil where 62% of adults are customers, further solidifying its market leadership.
- Surge in Revenue and Net Income: In 2025, Nu reported revenue of $16.3 billion, a 45% year-over-year increase, with net income rising by 51%, indicating that the company is enhancing profitability while rapidly expanding, which boosts investor confidence.
- Optimistic Future Earnings Outlook: Analysts project Nu's earnings per share to grow at a compound annual growth rate of 36% from 2025 to 2028, translating to a 153% increase in the bottom line, providing strong support for the stock price to potentially double from $19 to $38.
- Clear Valuation Advantage: With a forward price-to-earnings ratio of 17.8, Nu's stock is cheaper than the S&P 500 index, indicating a high margin of safety in the current market environment, allowing investors to enjoy potential high returns while being mindful of risks.
See More
ACWX ETF 52-Week Price Analysis
- Price Range Analysis: The ACWX ETF has a 52-week low of $48.99 and a high of $74.92, with a current trading price of $68.60, indicating relative stability in a volatile market that may attract investors seeking consistent returns.
- Technical Analysis Tool: Comparing the current share price to the 200-day moving average provides valuable insights for investors, helping them assess market trends and potential buying opportunities, thereby optimizing their investment decisions.
- ETF Unit Trading Mechanism: ETFs trade similarly to stocks, where investors buy and sell 'units' that can be created or destroyed based on investor demand, reflecting market changes that impact liquidity and price volatility.
- Inflows and Outflows Monitoring: Weekly monitoring of changes in ETF shares outstanding highlights those experiencing significant inflows or outflows, where new unit creation necessitates purchasing underlying assets, while unit destruction involves selling them, potentially affecting the performance of individual stocks within the ETF.
See More
Circle Internet Group Shares Plunge 20.1% Amid Regulatory Concerns
- Significant Stock Drop: Circle Internet Group's shares closed at $101.17 on Tuesday, down 20.1%, reflecting market concerns over impending cryptocurrency regulations that may restrict stablecoin yields, thereby impacting the company's profitability.
- Surge in Trading Volume: The trading volume reached 56.4 million shares, approximately 289% above the three-month average of 14.5 million shares, indicating heightened investor attention to market dynamics amid increasing regulatory uncertainty.
- Stablecoin Yield Risks: As the primary issuer of USD Coin (USDC), the second-largest stablecoin, Circle must maintain accessible reserves to back its issued USDC, and changes in regulatory policies could significantly affect its revenue sources, particularly if yields are restricted.
- Market Reaction Analysis: While investor concerns over the new legislative draft have intensified, it remains in draft form, and future attention will be required on the specific text to assess its potential impact on Circle and the broader cryptocurrency market.
See More
Circle Internet Group Shares Plunge 20.1% Amid Regulatory Concerns
- Significant Stock Drop: Circle Internet Group's shares closed at $101.17 on Tuesday, down 20.1%, reflecting investor concerns over proposed cryptocurrency regulations, although the stock is still up 27.6% year-to-date.
- Surge in Trading Volume: The trading volume reached 56.4 million shares, approximately 289% above the three-month average of 14.5 million shares, indicating heightened market attention on its stock volatility, which could impact future liquidity and market confidence.
- Stablecoin Yield Risks: As the primary issuer of USD Coin (USDC), Circle must maintain accessible reserves to back its issued USDC, and regulatory changes could significantly affect its revenue sources, particularly under yield restrictions.
- Increased Investor Caution: Despite the legislation being in draft form, the market's strong reaction to news of potential interest limits on stablecoins reflects growing uncertainty about future earnings and concerns regarding the company's financial health.
See More
Nu Holdings' IPO Performance and Future Outlook
- Rapid Customer Growth: From 2021 to 2025, Nu's year-end customer count surged from 54 million to 131 million, with the activity rate increasing from 76% to 83%, demonstrating strong appeal and customer retention in the Latin American market.
- Significant Revenue Growth: Nu's revenue grew at a 75% CAGR from 2021 to 2025, achieving profitability in 2023, with EPS nearly doubling in 2024 and increasing by 45% in 2025, indicating the success of its business model and robust market demand.
- Expansion Challenges: While NuBank's expansion into Mexico and Colombia has driven customer growth, its gross and net interest margins have declined due to higher funding costs and credit loss allowances, reflecting financial pressures faced in new markets.
- Optimistic Future Outlook: Analysts expect Nu's revenue and EPS to grow at CAGRs of 28% and 36% from 2025 to 2028, and if these targets are met, the stock price could exceed $158 in the next decade, highlighting its long-term potential in the Latin American fintech market.
See More
Nu Holdings Stock Potential Analysis
- Stock Performance Review: Nu Holdings' shares have soared 235% over the past three years, although they have declined 24% in the eight weeks since peaking at $18.76 on January 28, indicating market volatility.
- Impressive Financial Performance: In 2025, Nu Holdings reported revenue of $16.3 billion, a 45% year-over-year increase, with net income rising 51% and customer count growing from 114 million to 131 million, showcasing strong growth potential in the Latin American market.
- Future Growth Expectations: Analysts project Nu's earnings per share to grow at a compound annual growth rate of 36% from 2025 to 2028, translating to a 153% absolute gain, potentially doubling the stock price to $38 within three years.
- Valuation Advantage: With a forward price-to-earnings ratio of 17.8, Nu's stock is cheaper than the S&P 500 index, providing additional margin of safety, making its risk/reward profile appealing to investors despite macroeconomic risks.
See More
Nu Holdings Reports Strong Financial Performance Amid Market Volatility
- Significant Customer Growth: Nu Holdings increased its customer base from 114 million to 131 million in 2025, a 15% rise, demonstrating strong appeal in the Latin American market, particularly in Brazil where 62% of adults are customers, further solidifying its market leadership.
- Surge in Revenue and Net Income: In 2025, Nu reported revenue of $16.3 billion, a 45% year-over-year increase, with net income rising by 51%, indicating that the company is enhancing profitability while rapidly expanding, which boosts investor confidence.
- Optimistic Future Earnings Outlook: Analysts project Nu's earnings per share to grow at a compound annual growth rate of 36% from 2025 to 2028, translating to a 153% increase in the bottom line, providing strong support for the stock price to potentially double from $19 to $38.
- Clear Valuation Advantage: With a forward price-to-earnings ratio of 17.8, Nu's stock is cheaper than the S&P 500 index, indicating a high margin of safety in the current market environment, allowing investors to enjoy potential high returns while being mindful of risks.
See More
ACWX ETF 52-Week Price Analysis
- Price Range Analysis: The ACWX ETF has a 52-week low of $48.99 and a high of $74.92, with a current trading price of $68.60, indicating relative stability in a volatile market that may attract investors seeking consistent returns.
- Technical Analysis Tool: Comparing the current share price to the 200-day moving average provides valuable insights for investors, helping them assess market trends and potential buying opportunities, thereby optimizing their investment decisions.
- ETF Unit Trading Mechanism: ETFs trade similarly to stocks, where investors buy and sell 'units' that can be created or destroyed based on investor demand, reflecting market changes that impact liquidity and price volatility.
- Inflows and Outflows Monitoring: Weekly monitoring of changes in ETF shares outstanding highlights those experiencing significant inflows or outflows, where new unit creation necessitates purchasing underlying assets, while unit destruction involves selling them, potentially affecting the performance of individual stocks within the ETF.
See More
Circle Internet Group Shares Plunge 20.1% Amid Regulatory Concerns
- Significant Stock Drop: Circle Internet Group's shares closed at $101.17 on Tuesday, down 20.1%, reflecting market concerns over impending cryptocurrency regulations that may restrict stablecoin yields, thereby impacting the company's profitability.
- Surge in Trading Volume: The trading volume reached 56.4 million shares, approximately 289% above the three-month average of 14.5 million shares, indicating heightened investor attention to market dynamics amid increasing regulatory uncertainty.
- Stablecoin Yield Risks: As the primary issuer of USD Coin (USDC), the second-largest stablecoin, Circle must maintain accessible reserves to back its issued USDC, and changes in regulatory policies could significantly affect its revenue sources, particularly if yields are restricted.
- Market Reaction Analysis: While investor concerns over the new legislative draft have intensified, it remains in draft form, and future attention will be required on the specific text to assess its potential impact on Circle and the broader cryptocurrency market.
See More
Circle Internet Group Shares Plunge 20.1% Amid Regulatory Concerns
- Significant Stock Drop: Circle Internet Group's shares closed at $101.17 on Tuesday, down 20.1%, reflecting investor concerns over proposed cryptocurrency regulations, although the stock is still up 27.6% year-to-date.
- Surge in Trading Volume: The trading volume reached 56.4 million shares, approximately 289% above the three-month average of 14.5 million shares, indicating heightened market attention on its stock volatility, which could impact future liquidity and market confidence.
- Stablecoin Yield Risks: As the primary issuer of USD Coin (USDC), Circle must maintain accessible reserves to back its issued USDC, and regulatory changes could significantly affect its revenue sources, particularly under yield restrictions.
- Increased Investor Caution: Despite the legislation being in draft form, the market's strong reaction to news of potential interest limits on stablecoins reflects growing uncertainty about future earnings and concerns regarding the company's financial health.
See More
