MINISO Reports Record Revenue for FY 2025 Driven by Strong Brand Momentum
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 hours ago
0mins
Should l Buy MNSO?
Source: Newsfilter
- Significant Revenue Growth: MINISO's total revenue for FY 2025 reached RMB 21.44 billion, a 26.2% year-over-year increase that exceeded expectations, demonstrating strong market demand and effective strategic execution.
- Strong Same-Store Sales: In the December quarter of 2025, same-store sales growth in the Chinese mainland and U.S. markets reached mid-teens and low-twenties, respectively, reflecting the company's sustained growth potential in key markets.
- Record Shareholder Returns: In 2025, MINISO returned RMB 1.907 billion to shareholders, representing 66% of adjusted net profit, highlighting the company's strong cash flow management and commitment to shareholder value.
- Accelerated Store Openings: As of December 31, 2025, MINISO's total store count reached 8,485, with a net increase of 705 stores, indicating the company's determination and capability for global market expansion.
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Analyst Views on MNSO
Wall Street analysts forecast MNSO stock price to rise
3 Analyst Rating
3 Buy
0 Hold
0 Sell
Strong Buy
Current: 15.890
Low
23.00
Averages
25.33
High
27.00
Current: 15.890
Low
23.00
Averages
25.33
High
27.00
About MNSO
MINISO Group Holding Ltd is an investment holding company primarily engaged in the design, retail and wholesale of lifestyle products and toys. The brands include MINISO and TOP TOY. The MINISO brand primarily provides various lifestyle products, covering home decor, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care, snacks, fragrance and perfumes, as well as stationery and gifts. The TOP TOY brand primarily provides toys, including blind boxes, toy bricks, model figures, three dimensional (3D) building blocks and collectible dolls. The Company primarily operates its businesses in the domestic market and overseas markets, including other parts of Asia, America and Europe.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
MINISO Group to Announce Q4 Earnings on March 31
- Earnings Announcement Date: MINISO Group is set to release its Q4 fiscal year 2023 earnings on March 31 after market close, with a consensus EPS estimate of $0.38, reflecting a 22.6% year-over-year increase, indicating significant improvement in profitability that could positively impact stock prices.
- Revenue Growth Expectations: The revenue for the quarter is projected at $887.01 million, representing a 28.0% year-over-year growth, which highlights MINISO's ongoing market expansion and increasing consumer demand, potentially boosting investor confidence.
- Performance Beat Record: Over the past two years, MINISO has beaten EPS and revenue estimates 88% of the time, and this consistent performance may attract more investor attention, further driving stock price appreciation.
- Estimate Revision Dynamics: In the last three months, there have been no upward revisions for EPS estimates but one downward revision, while revenue estimates saw one upward revision, indicating some market divergence in expectations for MINISO's future performance, warranting close attention to the upcoming earnings report.
See More
MINISO Reports Strong Q4 Earnings, Exceeds Revenue Guidance
- Significant Revenue Growth: MINISO's Q4 revenue reached RMB 6,254.1 million (approximately $894.3 million), marking a 32.7% year-over-year increase and surpassing the company's previous guidance range of 25%-30%, indicating strong market demand and brand appeal.
- Same-Store Sales Performance: Overall same-store GMV growth recorded mid-single-digit levels, with exceptional mid-teens and low-twenties same-store sales growth in the Chinese mainland and U.S. markets, respectively, reflecting the brand's adaptability and competitiveness across different markets.
- Gross and Net Profit Metrics: Gross profit increased by 30.8% year-over-year to RMB 2,901.1 million (approximately $414.9 million), with a gross margin of 46.4%, slightly down from 47.0% in the same period last year, yet still demonstrating solid profitability.
- Store Expansion and Brand Growth: Over 700 new stores were opened in 2025, with the TOP TOY brand achieving consecutive triple-digit revenue growth, highlighting MINISO's ongoing efforts to expand market share and enhance brand influence.
See More
MINISO Reports Record Revenue and Growth in FY 2025
- Significant Revenue Growth: MINISO's total revenue for FY 2025 reached RMB 21.44 billion, a 26.2% year-over-year increase, with MINISO brand revenue growing by 22.0%, indicating strong market demand and effective strategic execution.
- Accelerated Store Expansion: As of December 31, 2025, MINISO's total store count reached 8,485, representing a net increase of 705 stores year-over-year, with 71.9% of new openings in overseas markets, highlighting the success of the company's international expansion strategy.
- Improved Profitability: In Q4 2025, adjusted operating profit increased by 11.7% to RMB 1.06 billion, while adjusted EBITDA rose by 15.7% to RMB 1.42 billion, reflecting ongoing improvements in cost control and operational efficiency.
- Increased Shareholder Returns: In 2025, MINISO returned RMB 1.907 billion to shareholders, representing 66% of adjusted net profit, including a record share buyback of RMB 549.2 million, demonstrating the company's confidence in its intrinsic value and commitment to shareholders.
See More
MINISO Reports Record Revenue for FY 2025 Driven by Strong Brand Momentum
- Significant Revenue Growth: MINISO's total revenue for FY 2025 reached RMB 21.44 billion, a 26.2% year-over-year increase that exceeded expectations, demonstrating strong market demand and effective strategic execution.
- Strong Same-Store Sales: In the December quarter of 2025, same-store sales growth in the Chinese mainland and U.S. markets reached mid-teens and low-twenties, respectively, reflecting the company's sustained growth potential in key markets.
- Record Shareholder Returns: In 2025, MINISO returned RMB 1.907 billion to shareholders, representing 66% of adjusted net profit, highlighting the company's strong cash flow management and commitment to shareholder value.
- Accelerated Store Openings: As of December 31, 2025, MINISO's total store count reached 8,485, with a net increase of 705 stores, indicating the company's determination and capability for global market expansion.
See More
iQiyi Launches Theme Park in Yangzhou
- Theme Park Debut: iQiyi's first theme park in Yangzhou spans 10,000 square meters and sold out on its opening day, marking a significant advancement in the company's immersive experience strategy, although its investment is only a fraction of that for Shanghai Disney and Universal Studios Beijing.
- Target Market Defined: The park primarily targets females aged 16 to 35 and features seven zones, including immersive theaters and social games, with an expected annual visitor count of 300,000, which, while modest compared to Shanghai Disney's 14.7 million, provides a new revenue stream for iQiyi.
- Technological Innovation: The new theme park integrates high-tech elements such as virtual reality, motion systems, and live actors to enhance user experience and attract more consumers, especially as experiential consumption stands out amid economic slowdowns.
- Future Expansion Plans: Following the Yangzhou park, iQiyi plans to build two more parks in Kaifeng and Beijing, with the latter located in the central business district, aiming to attract families and male audiences, thereby further expanding its market share and enhancing brand influence.
See More
MINISO Brings Christmas Cheer to Bangkok's Siam Square, Closing Out a Strong Year in Thailand
- Festive Atmosphere Creation: MINISO's Christmas installation featuring YOYO at Bangkok's Siam Square includes a 60-meter-long promenade that attracts significant foot traffic, enhancing the brand's visibility in Thailand.
- Retail Expansion Success: In 2025, MINISO opened multiple new stores in Thailand, including its first flagship store, and launched over 5,000 new products, significantly increasing its market penetration.
- Innovative Brand Activities: By collaborating with popular IPs, MINISO introduced 15 new collections in Thailand, capturing widespread consumer attention and further solidifying its brand influence.
- Holiday Promotion Strategy: The opening of MINISO LAND combined with Christmas activities enhances the shopping experience for consumers, laying a solid foundation for continued growth in 2026.
See More
MINISO Group to Announce Q4 Earnings on March 31
- Earnings Announcement Date: MINISO Group is set to release its Q4 fiscal year 2023 earnings on March 31 after market close, with a consensus EPS estimate of $0.38, reflecting a 22.6% year-over-year increase, indicating significant improvement in profitability that could positively impact stock prices.
- Revenue Growth Expectations: The revenue for the quarter is projected at $887.01 million, representing a 28.0% year-over-year growth, which highlights MINISO's ongoing market expansion and increasing consumer demand, potentially boosting investor confidence.
- Performance Beat Record: Over the past two years, MINISO has beaten EPS and revenue estimates 88% of the time, and this consistent performance may attract more investor attention, further driving stock price appreciation.
- Estimate Revision Dynamics: In the last three months, there have been no upward revisions for EPS estimates but one downward revision, while revenue estimates saw one upward revision, indicating some market divergence in expectations for MINISO's future performance, warranting close attention to the upcoming earnings report.
See More
MINISO Reports Strong Q4 Earnings, Exceeds Revenue Guidance
- Significant Revenue Growth: MINISO's Q4 revenue reached RMB 6,254.1 million (approximately $894.3 million), marking a 32.7% year-over-year increase and surpassing the company's previous guidance range of 25%-30%, indicating strong market demand and brand appeal.
- Same-Store Sales Performance: Overall same-store GMV growth recorded mid-single-digit levels, with exceptional mid-teens and low-twenties same-store sales growth in the Chinese mainland and U.S. markets, respectively, reflecting the brand's adaptability and competitiveness across different markets.
- Gross and Net Profit Metrics: Gross profit increased by 30.8% year-over-year to RMB 2,901.1 million (approximately $414.9 million), with a gross margin of 46.4%, slightly down from 47.0% in the same period last year, yet still demonstrating solid profitability.
- Store Expansion and Brand Growth: Over 700 new stores were opened in 2025, with the TOP TOY brand achieving consecutive triple-digit revenue growth, highlighting MINISO's ongoing efforts to expand market share and enhance brand influence.
See More
MINISO Reports Record Revenue and Growth in FY 2025
- Significant Revenue Growth: MINISO's total revenue for FY 2025 reached RMB 21.44 billion, a 26.2% year-over-year increase, with MINISO brand revenue growing by 22.0%, indicating strong market demand and effective strategic execution.
- Accelerated Store Expansion: As of December 31, 2025, MINISO's total store count reached 8,485, representing a net increase of 705 stores year-over-year, with 71.9% of new openings in overseas markets, highlighting the success of the company's international expansion strategy.
- Improved Profitability: In Q4 2025, adjusted operating profit increased by 11.7% to RMB 1.06 billion, while adjusted EBITDA rose by 15.7% to RMB 1.42 billion, reflecting ongoing improvements in cost control and operational efficiency.
- Increased Shareholder Returns: In 2025, MINISO returned RMB 1.907 billion to shareholders, representing 66% of adjusted net profit, including a record share buyback of RMB 549.2 million, demonstrating the company's confidence in its intrinsic value and commitment to shareholders.
See More
MINISO Reports Record Revenue for FY 2025 Driven by Strong Brand Momentum
- Significant Revenue Growth: MINISO's total revenue for FY 2025 reached RMB 21.44 billion, a 26.2% year-over-year increase that exceeded expectations, demonstrating strong market demand and effective strategic execution.
- Strong Same-Store Sales: In the December quarter of 2025, same-store sales growth in the Chinese mainland and U.S. markets reached mid-teens and low-twenties, respectively, reflecting the company's sustained growth potential in key markets.
- Record Shareholder Returns: In 2025, MINISO returned RMB 1.907 billion to shareholders, representing 66% of adjusted net profit, highlighting the company's strong cash flow management and commitment to shareholder value.
- Accelerated Store Openings: As of December 31, 2025, MINISO's total store count reached 8,485, with a net increase of 705 stores, indicating the company's determination and capability for global market expansion.
See More
iQiyi Launches Theme Park in Yangzhou
- Theme Park Debut: iQiyi's first theme park in Yangzhou spans 10,000 square meters and sold out on its opening day, marking a significant advancement in the company's immersive experience strategy, although its investment is only a fraction of that for Shanghai Disney and Universal Studios Beijing.
- Target Market Defined: The park primarily targets females aged 16 to 35 and features seven zones, including immersive theaters and social games, with an expected annual visitor count of 300,000, which, while modest compared to Shanghai Disney's 14.7 million, provides a new revenue stream for iQiyi.
- Technological Innovation: The new theme park integrates high-tech elements such as virtual reality, motion systems, and live actors to enhance user experience and attract more consumers, especially as experiential consumption stands out amid economic slowdowns.
- Future Expansion Plans: Following the Yangzhou park, iQiyi plans to build two more parks in Kaifeng and Beijing, with the latter located in the central business district, aiming to attract families and male audiences, thereby further expanding its market share and enhancing brand influence.
See More
MINISO Brings Christmas Cheer to Bangkok's Siam Square, Closing Out a Strong Year in Thailand
- Festive Atmosphere Creation: MINISO's Christmas installation featuring YOYO at Bangkok's Siam Square includes a 60-meter-long promenade that attracts significant foot traffic, enhancing the brand's visibility in Thailand.
- Retail Expansion Success: In 2025, MINISO opened multiple new stores in Thailand, including its first flagship store, and launched over 5,000 new products, significantly increasing its market penetration.
- Innovative Brand Activities: By collaborating with popular IPs, MINISO introduced 15 new collections in Thailand, capturing widespread consumer attention and further solidifying its brand influence.
- Holiday Promotion Strategy: The opening of MINISO LAND combined with Christmas activities enhances the shopping experience for consumers, laying a solid foundation for continued growth in 2026.
See More
