MINISO Group Announces September Quarter and First Nine Months of 2025 Unaudited Financial Results
Financial Performance: MINISO Group reported a 28.2% year-over-year increase in revenue for the September Quarter, reaching RMB5.8 billion, with adjusted operating profit rising 14.8% to RMB1.02 billion. The company also achieved a gross profit margin of 44.7%.
Store Expansion: The company opened 102 new MINISO stores in mainland China during the September Quarter, contributing to a total of 8,138 stores globally, marking a significant milestone of over 8,000 stores.
TOP TOY Brand Growth: The TOP TOY brand experienced remarkable growth, with revenue increasing by 111.4% year-over-year, setting a new quarterly growth record.
Operational Highlights: MINISO's same-store sales growth (SSSG) showed strong performance, particularly in mainland China, where it reached high-single-digit growth, while overseas markets also demonstrated sequential improvement in sales.
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MINISO Brings Christmas Cheer to Bangkok's Siam Square, Closing Out a Strong Year in Thailand
- Festive Atmosphere Creation: MINISO's Christmas installation featuring YOYO at Bangkok's Siam Square includes a 60-meter-long promenade that attracts significant foot traffic, enhancing the brand's visibility in Thailand.
- Retail Expansion Success: In 2025, MINISO opened multiple new stores in Thailand, including its first flagship store, and launched over 5,000 new products, significantly increasing its market penetration.
- Innovative Brand Activities: By collaborating with popular IPs, MINISO introduced 15 new collections in Thailand, capturing widespread consumer attention and further solidifying its brand influence.
- Holiday Promotion Strategy: The opening of MINISO LAND combined with Christmas activities enhances the shopping experience for consumers, laying a solid foundation for continued growth in 2026.
MNSO Surpasses Key Moving Average with Positive Momentum
52 Week Range: MNSO's stock has a 52-week low of $13.945 and a high of $27.71, with the last trade recorded at $20.01.
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Author's Perspective: The views expressed in the article are solely those of the author and do not necessarily represent Nasdaq, Inc.
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