MercadoLibre's E-commerce Market Potential is Huge
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 02 2026
0mins
Should l Buy MELI?
Source: NASDAQ.COM
- Market Penetration Opportunity: MercadoLibre's e-commerce penetration in Latin America is only half that of the U.S., with management believing the market could grow multiple times larger, indicating significant long-term growth potential for the company in the region.
- Strong User Growth: By the end of 2025, MercadoLibre had 83 million unique active buyers, a 24% year-over-year increase, and this expanding user base is expected to attract more merchants, creating a flywheel effect that boosts transaction volume and revenue.
- Fintech Business Development: The Mercado Pago digital wallet has nearly 78 million monthly active users as of the end of 2025, a 27% increase, and this fintech segment not only complements the e-commerce platform but has also developed into a formidable standalone business offering a wide range of digital financial services.
- Investment and Stock Volatility: Despite sacrificing short-term profits in the fourth quarter due to investments in new projects, MercadoLibre's stock has dropped 32% from last year's high of $2,600; however, its current valuation remains attractive, and if earnings grow over 14%, the stock could rebound above $2,000.
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Analyst Views on MELI
Wall Street analysts forecast MELI stock price to rise
11 Analyst Rating
10 Buy
1 Hold
0 Sell
Strong Buy
Current: 1718.970
Low
2500
Averages
2783
High
2950
Current: 1718.970
Low
2500
Averages
2783
High
2950
About MELI
MercadoLibre Inc is a Uruguay-based e-commerce business facilitator of Argentinian origins. The e-commerce products enable retail and wholesale via Internet platforms designed to provide users with a portfolio of services to facilitate commercial transactions. The Company's geographic coverage includes 18 countries of Latin America. The primary offer is an ecosystem of six integrated e-commerce services: the Mercado Libre Marketplace, the Mercado Libre Classifieds service, the Mercado Pago payments solution, the Mercado Credito financial solutions, the Mercado Envios logistic solutions including shipping, the Mercado Ads advertising platform and the Mercado Shops digital storefront solution.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
E-commerce Market Growth Potential is Huge
- Increased Market Competition: MercadoLibre faces intensifying competition in its core Latin American market, and although its stock began declining before recent volatility, the company is enhancing revenue and customer engagement through expanded free shipping services, which is expected to strengthen its market position.
- Financial Services Expansion: MercadoLibre plans to expand credit and other financial services in countries like Mexico and Argentina, which may negatively impact short-term financial results but will help grow its ecosystem and unlock revenue opportunities in the long run.
- Shopify's Profitability Improvement: Shopify has turned profitable over the trailing 12 months and has gained market share in the U.S. e-commerce space, and while its forward P/E ratio of 82.6 raises concerns among investors, its robust platform and service library position it well for long-term competitiveness in the e-commerce wave.
- Attractive Investment: Despite a 24% decline in stock price this year, Shopify's shares remain attractive, especially when considering its widespread application among small and mid-sized businesses and the moat created by high switching costs.
See More
Nasdaq Enters Correction, Investors Eye Growth Stocks
- Market Correction Impact: The Nasdaq Composite recently fell over 10%, entering correction territory, leading many investors to avoid equities due to challenging macroeconomic conditions, resulting in a cautious market sentiment that requires careful navigation.
- MercadoLibre's Strategy: Despite increased competition in the Latin American market, MercadoLibre is enhancing user engagement through expanded free shipping and increased credit offerings, which may hurt margins in the short term but are expected to drive revenue growth and ecosystem expansion in the long run.
- Shopify's Profitability: Shopify has achieved profitability over the past 12 months and continues to grow its market share, with a high price-to-earnings ratio of 82.6; however, its diverse platform and extensive service library position it as a compelling long-term investment opportunity.
- Investment Opportunity Analysis: Amid the Nasdaq's correction, MercadoLibre and Shopify are highlighted as growth stocks worth considering, as their long-term growth potential and market positions remain attractive despite facing short-term challenges.
See More
Nasdaq 100 Index Enters Correction for First Time in a Year
- Market Correction: The Nasdaq 100 index has entered a correction for the first time in a year, marking a 10% drawdown from all-time highs, which indicates a significant shift in market sentiment that could lead to decreased investor confidence and affect overall market performance.
- MercadoLibre's Growth Potential: MercadoLibre's fintech division generated $12.6 billion in revenue in 2025, up from less than $1 billion in 2019, showcasing its immense potential in the Latin American market, particularly in digital payments and online shopping.
- Coupang's Market Expansion: Coupang is expanding its third-party selling capabilities and has achieved triple-digit revenue growth in Taiwan, indicating strong growth potential in the East Asian market despite challenges from a data breach scandal.
- Investment Opportunity: With MercadoLibre and Coupang's stock prices down 39% and 46% from recent highs, respectively, this presents a compelling buying opportunity for long-term investors, who can expect significant returns over the next decade.
See More
2026 S&P 500 Market Outlook
- Historical Indicator Confidence: Research from LPL Financial shows that since 1950, when the S&P 500 posts positive returns in January, it achieves positive returns for the full year 89% of the time, with an average gain of 16.7%, providing confidence for long-term investors despite a 7% drop at the start of 2026.
- Market Resilience Analysis: Data from Ryan Detrick indicates that despite numerous geopolitical shock events since 1940, the median market return of the S&P 500 12 months later was 7.4%, suggesting that the market has a strong recovery capability over the long term, encouraging investors to continue regular contributions.
- Investment Sentiment Factors: Investor optimism during uncertain times may drive market rebounds, and while short-term corrections of 10% and bear markets every three and a half years are common, long-term investing is still viewed as an effective strategy for beating inflation and building wealth.
- Recommended Investment Strategy: Despite current market turbulence, analysts suggest focusing on reasonably valued potential stocks, with the Motley Fool's analyst team identifying 10 best stocks expected to yield significant returns in the coming years, further emphasizing the importance of adhering to long-term investment principles in uncertain environments.
See More
2026 Stock Market Outlook and Investor Confidence
- January Indicator Confidence: According to LPL Financial, since 1950, when the S&P 500 posts positive returns in January, it achieves positive returns for the full year 89% of the time, with an average gain of 16.7%, providing confidence for investors in 2026, especially with a 1.5% rise this January.
- Market Resilience Analysis: Despite geopolitical events, Ryan Detrick from Carson Group found that since 1940, the median market return of the S&P 500 twelve months after such events is 7.4%, indicating that the market rises 63% of the time, allowing investors to continue regular investments.
- Long-term Investment Philosophy: Detrick emphasizes that while the market may experience short-term volatility, the long-term trend is upward, aligning with Motley Fool co-founder David Gardner's view that long-term investing is one of the best ways to create wealth and combat inflation.
- Stocks to Watch: Amid current market turmoil, stocks like Amazon, MercadoLibre, Sprouts Farmers Market, and Zoetis are attracting investor attention, trading at reasonable valuations of 15x, 31x, 14x, and 17x earnings respectively, indicating promising investment opportunities.
See More
MercadoLibre Shares Experience Significant Decline: Is It a Good Time to Invest?
Market Performance: Mercado Libre's stock has fallen nearly 40% from its all-time high and is down about 20% year-to-date, prompting discussions about potential buying opportunities as the company remains a dominant player in Latin America's e-commerce sector.
Growth and Expansion: Despite recent declines, Mercado Libre has consistently reported growing sales and expanding its footprint across Latin America, with significant revenue increases and a strong credit portfolio, indicating long-term growth potential.
Investor Sentiment: Analysts maintain a generally bullish outlook on Mercado Libre, with a consensus rating of "Moderate Buy" and a substantial upside potential of nearly 70% from current levels, reflecting confidence in the company's long-term prospects.
Future Expectations: The company is expected to continue its growth trajectory, with earnings projected to rise significantly in the coming year, supported by strategic investments in long-term performance and an expanding range of services beyond e-commerce.
See More
E-commerce Market Growth Potential is Huge
- Increased Market Competition: MercadoLibre faces intensifying competition in its core Latin American market, and although its stock began declining before recent volatility, the company is enhancing revenue and customer engagement through expanded free shipping services, which is expected to strengthen its market position.
- Financial Services Expansion: MercadoLibre plans to expand credit and other financial services in countries like Mexico and Argentina, which may negatively impact short-term financial results but will help grow its ecosystem and unlock revenue opportunities in the long run.
- Shopify's Profitability Improvement: Shopify has turned profitable over the trailing 12 months and has gained market share in the U.S. e-commerce space, and while its forward P/E ratio of 82.6 raises concerns among investors, its robust platform and service library position it well for long-term competitiveness in the e-commerce wave.
- Attractive Investment: Despite a 24% decline in stock price this year, Shopify's shares remain attractive, especially when considering its widespread application among small and mid-sized businesses and the moat created by high switching costs.
See More
Nasdaq Enters Correction, Investors Eye Growth Stocks
- Market Correction Impact: The Nasdaq Composite recently fell over 10%, entering correction territory, leading many investors to avoid equities due to challenging macroeconomic conditions, resulting in a cautious market sentiment that requires careful navigation.
- MercadoLibre's Strategy: Despite increased competition in the Latin American market, MercadoLibre is enhancing user engagement through expanded free shipping and increased credit offerings, which may hurt margins in the short term but are expected to drive revenue growth and ecosystem expansion in the long run.
- Shopify's Profitability: Shopify has achieved profitability over the past 12 months and continues to grow its market share, with a high price-to-earnings ratio of 82.6; however, its diverse platform and extensive service library position it as a compelling long-term investment opportunity.
- Investment Opportunity Analysis: Amid the Nasdaq's correction, MercadoLibre and Shopify are highlighted as growth stocks worth considering, as their long-term growth potential and market positions remain attractive despite facing short-term challenges.
See More
Nasdaq 100 Index Enters Correction for First Time in a Year
- Market Correction: The Nasdaq 100 index has entered a correction for the first time in a year, marking a 10% drawdown from all-time highs, which indicates a significant shift in market sentiment that could lead to decreased investor confidence and affect overall market performance.
- MercadoLibre's Growth Potential: MercadoLibre's fintech division generated $12.6 billion in revenue in 2025, up from less than $1 billion in 2019, showcasing its immense potential in the Latin American market, particularly in digital payments and online shopping.
- Coupang's Market Expansion: Coupang is expanding its third-party selling capabilities and has achieved triple-digit revenue growth in Taiwan, indicating strong growth potential in the East Asian market despite challenges from a data breach scandal.
- Investment Opportunity: With MercadoLibre and Coupang's stock prices down 39% and 46% from recent highs, respectively, this presents a compelling buying opportunity for long-term investors, who can expect significant returns over the next decade.
See More
2026 S&P 500 Market Outlook
- Historical Indicator Confidence: Research from LPL Financial shows that since 1950, when the S&P 500 posts positive returns in January, it achieves positive returns for the full year 89% of the time, with an average gain of 16.7%, providing confidence for long-term investors despite a 7% drop at the start of 2026.
- Market Resilience Analysis: Data from Ryan Detrick indicates that despite numerous geopolitical shock events since 1940, the median market return of the S&P 500 12 months later was 7.4%, suggesting that the market has a strong recovery capability over the long term, encouraging investors to continue regular contributions.
- Investment Sentiment Factors: Investor optimism during uncertain times may drive market rebounds, and while short-term corrections of 10% and bear markets every three and a half years are common, long-term investing is still viewed as an effective strategy for beating inflation and building wealth.
- Recommended Investment Strategy: Despite current market turbulence, analysts suggest focusing on reasonably valued potential stocks, with the Motley Fool's analyst team identifying 10 best stocks expected to yield significant returns in the coming years, further emphasizing the importance of adhering to long-term investment principles in uncertain environments.
See More
2026 Stock Market Outlook and Investor Confidence
- January Indicator Confidence: According to LPL Financial, since 1950, when the S&P 500 posts positive returns in January, it achieves positive returns for the full year 89% of the time, with an average gain of 16.7%, providing confidence for investors in 2026, especially with a 1.5% rise this January.
- Market Resilience Analysis: Despite geopolitical events, Ryan Detrick from Carson Group found that since 1940, the median market return of the S&P 500 twelve months after such events is 7.4%, indicating that the market rises 63% of the time, allowing investors to continue regular investments.
- Long-term Investment Philosophy: Detrick emphasizes that while the market may experience short-term volatility, the long-term trend is upward, aligning with Motley Fool co-founder David Gardner's view that long-term investing is one of the best ways to create wealth and combat inflation.
- Stocks to Watch: Amid current market turmoil, stocks like Amazon, MercadoLibre, Sprouts Farmers Market, and Zoetis are attracting investor attention, trading at reasonable valuations of 15x, 31x, 14x, and 17x earnings respectively, indicating promising investment opportunities.
See More
MercadoLibre Shares Experience Significant Decline: Is It a Good Time to Invest?
Market Performance: Mercado Libre's stock has fallen nearly 40% from its all-time high and is down about 20% year-to-date, prompting discussions about potential buying opportunities as the company remains a dominant player in Latin America's e-commerce sector.
Growth and Expansion: Despite recent declines, Mercado Libre has consistently reported growing sales and expanding its footprint across Latin America, with significant revenue increases and a strong credit portfolio, indicating long-term growth potential.
Investor Sentiment: Analysts maintain a generally bullish outlook on Mercado Libre, with a consensus rating of "Moderate Buy" and a substantial upside potential of nearly 70% from current levels, reflecting confidence in the company's long-term prospects.
Future Expectations: The company is expected to continue its growth trajectory, with earnings projected to rise significantly in the coming year, supported by strategic investments in long-term performance and an expanding range of services beyond e-commerce.
See More
