Melania Documentary Surpasses Opening Box Office Expectations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 03 2026
0mins
Should l Buy AMZN?
Source: Benzinga
- Opening Weekend Performance: The Melania documentary grossed approximately $7 million in its opening weekend, exceeding expectations of $2 to $5 million, marking one of the best performances for a documentary in decades and highlighting its appeal among specific audience segments.
- Audience Composition Analysis: With 72% of viewers being female and a significant portion aged 55 and older, particularly in Republican states and small towns, the film's strong resonance within these demographics is evident, suggesting targeted marketing effectiveness.
- Marketing Investment: Amazon invested $35 million in marketing the film, including ads on social media platform X and prime slots during NFL playoff games, indicating a strong commitment to ensuring the film's success in a competitive landscape.
- Initial International Box Office Results: The film's international performance has been lackluster, grossing $44,960 in the UK and $7,696 in Italy, which may limit its global appeal and impact Amazon's overall revenue expectations from the project.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 210.570
Low
175.00
Averages
280.01
High
325.00
Current: 210.570
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Investment in Robotics: Amazon operates over 1 million robots globally and has acquired Fauna Robotics and RIVR, further solidifying its leadership in robotics while improving operational efficiency and delivery speed.
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