Melania Documentary Surpasses Opening Box Office Expectations
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4h ago
0mins
Source: Benzinga
- Opening Weekend Performance: The Melania documentary grossed approximately $7 million in its opening weekend, exceeding expectations of $2 to $5 million, marking one of the best performances for a documentary in decades and highlighting its appeal among specific audience segments.
- Audience Composition Analysis: With 72% of viewers being female and a significant portion aged 55 and older, particularly in Republican states and small towns, the film's strong resonance within these demographics is evident, suggesting targeted marketing effectiveness.
- Marketing Investment: Amazon invested $35 million in marketing the film, including ads on social media platform X and prime slots during NFL playoff games, indicating a strong commitment to ensuring the film's success in a competitive landscape.
- Initial International Box Office Results: The film's international performance has been lackluster, grossing $44,960 in the UK and $7,696 in Italy, which may limit its global appeal and impact Amazon's overall revenue expectations from the project.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 239.300
Low
250.00
Averages
294.69
High
340.00
Current: 239.300
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Melania Documentary Surpasses Opening Box Office Expectations
- Opening Weekend Performance: The Melania documentary grossed approximately $7 million in its opening weekend, exceeding expectations of $2 to $5 million, marking one of the best performances for a documentary in decades and highlighting its appeal among specific audience segments.
- Audience Composition Analysis: With 72% of viewers being female and a significant portion aged 55 and older, particularly in Republican states and small towns, the film's strong resonance within these demographics is evident, suggesting targeted marketing effectiveness.
- Marketing Investment: Amazon invested $35 million in marketing the film, including ads on social media platform X and prime slots during NFL playoff games, indicating a strong commitment to ensuring the film's success in a competitive landscape.
- Initial International Box Office Results: The film's international performance has been lackluster, grossing $44,960 in the UK and $7,696 in Italy, which may limit its global appeal and impact Amazon's overall revenue expectations from the project.
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