MediaCo Strengthens Spanish News Operations

Written by Emily J. Thompson, Senior Investment Analyst

Source: Newsfilter

Updated: Mar 19 2026

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Source: Newsfilter

Strategic Advisor Appointment: MediaCo has appointed Alina Falcón as Senior Advisor, bringing extensive experience from her previous roles at Univision and NBCUniversal Telemundo to enhance the editorial strategy of the news leadership team.
Expansion of Spanish Coverage: Falcón will focus on enhancing Spanish-language political coverage, particularly ahead of the 2026 U.S. midterm elections, ensuring Spanish-speaking audiences receive critical news relevant to their communities, thereby enhancing the media's social responsibility.
Multi-Platform Reach: MediaCo is committed to providing culturally relevant news and programming across television, audio, digital, and streaming platforms, reaching over 20 million viewers monthly, showcasing its strong influence in the multicultural market.
Industry Leadership: Falcón's addition is seen as a significant step in strengthening MediaCo's newsroom strategy, expected to enhance coverage for Hispanic audiences and ensure access to vital news information, especially as the election cycle approaches.

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About MDIA

MediaCo Holding Inc., its subsidiaries, and a variable interest entity, is an owned and operated multimedia company. The Company is focused on television, radio and digital advertising, premium programming and events. The Company manages its operations through two business segments: Audio and Video. The Company’s Audio Segment includes both MediaCo’s and Estrella’s radio stations serving New York City, NY, Los Angeles, CA, Houston, TX, and Dallas, TX demographic market areas that primarily target Black, Hispanic, and multicultural consumers. The Audio Segment derives revenues primarily from radio and digital advertising sales, but also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication. The Company’s Video Segment includes Estrella’s television stations, offering an aggregation of Spanish-language programming, including originals, topical entertainment, reality, news, and comedy.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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