Media Companies Compete for World Cup Broadcast Rights
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 10 hours ago
0mins
Source: CNBC
- Broadcast Rights Bidding: Companies like Netflix, Disney, and YouTube are vying for U.S. broadcast rights to the 2030 and 2034 World Cups, with budgets expected between $1.5 billion and $2 billion for each tournament, significantly enhancing their streaming service appeal.
- Language Rights Integration: FIFA plans to bundle English and Spanish broadcast rights, a strategy that could drive up bidding prices and attract more media partners, especially given that U.S. viewership has rivaled NFL playoff ratings.
- Viewership Potential: This year's World Cup has seen record viewership, with the U.S. match against Bosnia and Herzegovina attracting 26 million viewers, highlighting the immense advertising opportunities in the U.S. market and further boosting the value of broadcast rights.
- Time Zone Challenges: The 2030 and 2034 World Cups will be held in Morocco, Portugal, Spain, and Saudi Arabia, where time zone differences may affect U.S. viewership; however, the success of this year's tournament is likely to drive up broadcast rights prices.
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About FOX
Fox Corporation produces and distributes news, sports, and entertainment content through its primary domestic brands, including FOX Sports, Tubi Media Group, FOX Entertainment and FOX Television Stations. Its operating segments include Cable Network Programming, Television, Credible and the FOX Studio Lot. Cable Network Programming produces and licenses news and sports content distributed through traditional cable television systems, direct broadcast satellite operators and telecommunication companies, virtual multi-channel video programming distributors (virtual MVPDs) and other digital platforms. Television produces, acquires, markets and distributes programming through the FOX broadcast network, advertising supported video-on-demand service Tubi, approximately 29 full power broadcast television stations, including 11 duopolies, and other digital platforms. The FOX Studio Lot provides television and film production services. Credible is a United States consumer finance marketplace.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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