Logitech Appoints Yalcin Yilmaz as Chief Commercial Officer
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 19 2026
0mins
Should l Buy LOGI?
Logitech announced the appointment of Yalcin Yilmaz as chief commercial officer, effective April 1. Yilmaz, currently VP Europe and Asia Pacific Developed, succeeds Quin Liu, who has elected to step away from the business after 16 years.
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Analyst Views on LOGI
Wall Street analysts forecast LOGI stock price to rise
14 Analyst Rating
7 Buy
7 Hold
0 Sell
Moderate Buy
Current: 90.010
Low
102.79
Averages
121.14
High
137.89
Current: 90.010
Low
102.79
Averages
121.14
High
137.89
About LOGI
Logitech International S.A. is a Switzerland-based holding company. The Company’s purpose is to coordinate the activities of the various Swiss and foreign subsidiaries of the Logitech group. The Company focuses on designing and manufacturing products that enable people to connect and interact with digital content. Its portfolio includes Gaming, Keyboards & Combos, Pointing Devices, Video Collaboration, Webcams, Tablet Accessories, and Headsets. The Company sells its products to a broad range of international customers, in the Americas, Europe, the Middle East, Africa and Asia Pacific. This includes direct sales to retailers, e-tailers, businesses large and small and end consumers through our e-commerce platform, and indirect sales to end customers through distributors.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Logitech Appoints New Chief Commercial Officer
- Executive Appointment: Logitech announced that Yalcin Yilmaz will take over as Chief Commercial Officer effective April 1, 2026, succeeding Quin Liu, who has served for 16 years, indicating stability and strategic continuity in executive transitions.
- Extensive Experience: With 22 years at Logitech, Yilmaz has risen from key account manager in Switzerland to VP of Europe & Asia Pacific, driving sales and marketing growth across multiple regions, showcasing his deep background in global markets.
- Brand Initiative Leadership: During his tenure, Yilmaz and his team successfully launched flagship brand events like Logitech G PLAY and Logi WORK, further solidifying Logitech's leadership position in the industry and enhancing brand influence.
- Future Vision: Yilmaz expressed eagerness to work closely with global customers and partners to drive innovation and shared growth, reflecting his strong commitment and strategic vision for Logitech's future development.
See More
Logitech Appoints New Chief Commercial Officer
- Executive Appointment: Logitech announced the appointment of Yalcin Yilmaz as Chief Commercial Officer, effective April 1, 2026, succeeding Quin Liu, who has served for 16 years, indicating ongoing leadership transformation and development within the company.
- Extensive Experience: Yilmaz has a 22-year tenure at Logitech, rising from key account manager in Switzerland to VP of Europe & Asia Pacific, during which he drove sales and marketing growth across multiple regions, showcasing his deep background and capabilities in global markets.
- Brand Event Leadership: During his tenure as VP, Yilmaz and his team successfully launched annual flagship brand events such as Logitech G PLAY and Logi WORK, further solidifying Logitech's brand influence and competitiveness in the market.
- Future Commitment: Yilmaz expressed his dedication to leading the Global Commercial Organization, focusing on innovation and shared growth, emphasizing close collaboration with customers and partners, reflecting his positive commitment to the company's future development.
See More
Logitech Approves $1.4 Billion Share Buyback Program
- Buyback Program Approval: Logitech International's board has approved a new three-year share buyback program, authorizing the repurchase of up to $1.4 billion in shares, demonstrating the company's confidence in its intrinsic value.
- Total Buyback Target: This new buyback initiative, combined with the previously approved $600 million buyback in March 2025, aims to achieve a total target of $2 billion in share repurchases, reflecting a proactive strategy in capital management.
- Implementation Timeline: The new buyback program is expected to commence in May 2026, pending approval from the Swiss Takeover Board and following the completion of Logitech's 2023 buyback program, ensuring effective use of funds.
- Investor Confidence Boost: The introduction of this buyback plan is likely to enhance earnings per share and may increase investor confidence in Logitech's future growth potential, thereby positively impacting its stock price.
See More
Logitech Approves $1.4 Billion Share Buyback Program
- Buyback Program Approval: Logitech International's board has approved a new $1.4 billion share buyback program, expected to be implemented over the next three years, aimed at enhancing shareholder value and boosting market confidence.
- Increased Buyback Scale: This new program is part of a broader $2 billion buyback initiative, demonstrating the company's confidence in its future financial health and potentially improving stock liquidity.
- Clear Timeline: The new buyback program is set to commence in May 2026, with the board having approved a $600 million increase to the existing buyback plan in March 2025, further emphasizing the company's commitment to shareholder returns.
- Positive Market Reaction: Following the board's announcement of the buyback plan, Logitech's shares rose 1% in after-hours trading, reflecting investor optimism regarding the company's future growth potential.
See More
Logitech Announces $1.4 Billion Share Buyback Program
- Buyback Program Scale: Logitech's board has approved a new three-year share buyback program allowing up to $1.4 billion for share repurchases, reflecting strong confidence in the company's value.
- Total Buyback Target: This $1.4 billion buyback plan, combined with the previously approved $600 million in March 2025, establishes a total buyback target of $2 billion, aimed at enhancing shareholder returns and boosting market confidence.
- Implementation Timeline: The 2026 share buyback program is expected to commence in May 2026, pending approval from the Swiss Takeover Board and the completion of the 2023 buyback program, ensuring a smooth execution of the plan.
- Company Background: Founded in 1981, Logitech focuses on designing software-enabled hardware solutions that enhance human potential in work, creation, and gaming, showcasing its strategic positioning in the digital age.
See More
Logitech Approves $1.4 Billion Share Buyback Program
- Buyback Program Approval: Logitech's board has approved a share buyback program of up to $1.4 billion, expected to commence in May 2026, aimed at enhancing shareholder returns and boosting market confidence.
- Funding Integration: This buyback plan combines with a previously announced $600 million repurchase from March 2025, totaling $2 billion, demonstrating the company's strong commitment to its capital return targets.
- Positive Market Reaction: Following the announcement, Logitech's stock price rose 0.07% in after-hours trading to $90.16, reflecting investor optimism regarding the company's future growth potential.
- Growth Outlook: During its 2025 Analyst and Investor Day, Logitech outlined its capital return goals, and with strong B2B momentum, it targets a net sales growth of 3%-5% for Q4, further solidifying its market position.
See More
Logitech Appoints New Chief Commercial Officer
- Executive Appointment: Logitech announced that Yalcin Yilmaz will take over as Chief Commercial Officer effective April 1, 2026, succeeding Quin Liu, who has served for 16 years, indicating stability and strategic continuity in executive transitions.
- Extensive Experience: With 22 years at Logitech, Yilmaz has risen from key account manager in Switzerland to VP of Europe & Asia Pacific, driving sales and marketing growth across multiple regions, showcasing his deep background in global markets.
- Brand Initiative Leadership: During his tenure, Yilmaz and his team successfully launched flagship brand events like Logitech G PLAY and Logi WORK, further solidifying Logitech's leadership position in the industry and enhancing brand influence.
- Future Vision: Yilmaz expressed eagerness to work closely with global customers and partners to drive innovation and shared growth, reflecting his strong commitment and strategic vision for Logitech's future development.
See More
Logitech Appoints New Chief Commercial Officer
- Executive Appointment: Logitech announced the appointment of Yalcin Yilmaz as Chief Commercial Officer, effective April 1, 2026, succeeding Quin Liu, who has served for 16 years, indicating ongoing leadership transformation and development within the company.
- Extensive Experience: Yilmaz has a 22-year tenure at Logitech, rising from key account manager in Switzerland to VP of Europe & Asia Pacific, during which he drove sales and marketing growth across multiple regions, showcasing his deep background and capabilities in global markets.
- Brand Event Leadership: During his tenure as VP, Yilmaz and his team successfully launched annual flagship brand events such as Logitech G PLAY and Logi WORK, further solidifying Logitech's brand influence and competitiveness in the market.
- Future Commitment: Yilmaz expressed his dedication to leading the Global Commercial Organization, focusing on innovation and shared growth, emphasizing close collaboration with customers and partners, reflecting his positive commitment to the company's future development.
See More
Logitech Approves $1.4 Billion Share Buyback Program
- Buyback Program Approval: Logitech International's board has approved a new three-year share buyback program, authorizing the repurchase of up to $1.4 billion in shares, demonstrating the company's confidence in its intrinsic value.
- Total Buyback Target: This new buyback initiative, combined with the previously approved $600 million buyback in March 2025, aims to achieve a total target of $2 billion in share repurchases, reflecting a proactive strategy in capital management.
- Implementation Timeline: The new buyback program is expected to commence in May 2026, pending approval from the Swiss Takeover Board and following the completion of Logitech's 2023 buyback program, ensuring effective use of funds.
- Investor Confidence Boost: The introduction of this buyback plan is likely to enhance earnings per share and may increase investor confidence in Logitech's future growth potential, thereby positively impacting its stock price.
See More
Logitech Approves $1.4 Billion Share Buyback Program
- Buyback Program Approval: Logitech International's board has approved a new $1.4 billion share buyback program, expected to be implemented over the next three years, aimed at enhancing shareholder value and boosting market confidence.
- Increased Buyback Scale: This new program is part of a broader $2 billion buyback initiative, demonstrating the company's confidence in its future financial health and potentially improving stock liquidity.
- Clear Timeline: The new buyback program is set to commence in May 2026, with the board having approved a $600 million increase to the existing buyback plan in March 2025, further emphasizing the company's commitment to shareholder returns.
- Positive Market Reaction: Following the board's announcement of the buyback plan, Logitech's shares rose 1% in after-hours trading, reflecting investor optimism regarding the company's future growth potential.
See More
Logitech Announces $1.4 Billion Share Buyback Program
- Buyback Program Scale: Logitech's board has approved a new three-year share buyback program allowing up to $1.4 billion for share repurchases, reflecting strong confidence in the company's value.
- Total Buyback Target: This $1.4 billion buyback plan, combined with the previously approved $600 million in March 2025, establishes a total buyback target of $2 billion, aimed at enhancing shareholder returns and boosting market confidence.
- Implementation Timeline: The 2026 share buyback program is expected to commence in May 2026, pending approval from the Swiss Takeover Board and the completion of the 2023 buyback program, ensuring a smooth execution of the plan.
- Company Background: Founded in 1981, Logitech focuses on designing software-enabled hardware solutions that enhance human potential in work, creation, and gaming, showcasing its strategic positioning in the digital age.
See More
Logitech Approves $1.4 Billion Share Buyback Program
- Buyback Program Approval: Logitech's board has approved a share buyback program of up to $1.4 billion, expected to commence in May 2026, aimed at enhancing shareholder returns and boosting market confidence.
- Funding Integration: This buyback plan combines with a previously announced $600 million repurchase from March 2025, totaling $2 billion, demonstrating the company's strong commitment to its capital return targets.
- Positive Market Reaction: Following the announcement, Logitech's stock price rose 0.07% in after-hours trading to $90.16, reflecting investor optimism regarding the company's future growth potential.
- Growth Outlook: During its 2025 Analyst and Investor Day, Logitech outlined its capital return goals, and with strong B2B momentum, it targets a net sales growth of 3%-5% for Q4, further solidifying its market position.
See More
