Major Coca-Cola and Pepsi competitor discontinues 4 energy drink flavors.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 09 2025
0mins
Source: Yahoo Finance
Energy Drink Market Growth: Energy drink sales have been increasing, with major companies like PepsiCo and Coca-Cola striving to capture market share since the category's inception in the U.S. in 1997, largely driven by the popularity of brands like Red Bull.
Red Bull Flavor Changes: Red Bull plans to discontinue four flavors by early 2026, including the sugar-free versions of Amber Edition (Strawberry Apricot), Green Edition (Karuba Elderflower), and Red Edition (Watermelon), while the full-sugar versions will remain available.
Sales Performance: In 2024, Red Bull sold 12.67 billion cans globally, generating approximately $12.5 billion in revenue, while Monster Energy reported $7.49 billion in revenue, reflecting a 4.9% increase from the previous year.
Market Share Insights: Celsius holds an 11.8% market share in the U.S. energy drink category with $1.36 billion in sales, while Alani Nu has a 3.6% share, showcasing the competitive landscape among energy drink brands.
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Analyst Views on KO
Wall Street analysts forecast KO stock price to rise
14 Analyst Rating
13 Buy
1 Hold
0 Sell
Strong Buy
Current: 78.350
Low
71.00
Averages
79.33
High
85.00
Current: 78.350
Low
71.00
Averages
79.33
High
85.00
About KO
The Coca-Cola Company is a beverage company. The Company's segments include Europe, Middle East and Africa (EMEA); Latin America; North America; Asia Pacific, and Bottling Investments. It sells multiple brands across several beverage categories worldwide. Its portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Its water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Its juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and Santa Clara. It operates in two lines of business: concentrate operations and finished product operations. Its concentrate operations sell beverage concentrates, syrups, including fountain syrups, and certain finished beverages to authorized bottling operations. Its finished product operations sell sparkling soft drinks and a variety of other finished beverages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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