"Revive It: Nike's Stock Plummets 70% — Yet a Recovery is Possible"

Nike's Current Challenges: Nike is facing significant challenges, including a 70% drop in stock prices since November 2021 and a 30% decline this year, as it struggles to regain its footing in the market after the pandemic.

Leadership Changes: The company has brought back former CEO Elliott Hill to lead a turnaround strategy aimed at refocusing on sports and rebuilding relationships with partners, while also innovating its product offerings.

Market Competition: Nike is losing ground to domestic competitors in China, such as Anta and Li-Ning, as consumers increasingly favor homegrown brands, compounded by economic slowdowns and high youth unemployment in the region.

Future Outlook: Despite current struggles, there are signs of improvement in North America, and Nike is working on new product developments and strategies to regain its market leadership, although recovery is expected to take longer than anticipated.