Joyy's Bigo Ads Expands Partnership with Pixalate
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 30 2026
0mins
Should l Buy JOYY?
Joyy's Bigo Ads, an AI-powered programmatic advertising platform, announced an expanded partnership with Pixalate, which deals in ad fraud traffic monitoring. This strategic partnership aims to comprehensively enhance the governance of Bigo Ads' In-App Advertising, or IAA, ecosystem, strengthen authenticity verification, optimize risk filtering mechanisms, and jointly promote a more transparent, trustworthy, and reliable mobile advertising environment. Pixalate's MRC-certified Invalid Traffic detection capabilities and data system equip mobile advertising platforms and advertisers with traffic monitoring and risk-filtering tools. By integrating Pixalate's MRC-accredited measurement capabilities and Invalid Traffic intelligence, Bigo Ads aims to enhance traffic governance across three key areas, including anomalous behavior detection-identifying abnormal device signals, automated activity, and irregular click or impression patterns to ensure ads reach real users and genuine engagement.
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Analyst Views on JOYY
Wall Street analysts forecast JOYY stock price to rise
2 Analyst Rating
1 Buy
1 Hold
0 Sell
Moderate Buy
Current: 62.850
Low
66.00
Averages
68.00
High
70.00
Current: 62.850
Low
66.00
Averages
68.00
High
70.00
About JOYY
JOYY Inc. is a global technology company. The Company operates several social media platforms such as Bigo Live, Likee and Hago that enable users to interact with others in real time. It operates through two segments: BIGO and All other. The BIGO segment primarily consists of several social entertainment platforms, including Bigo Live, Likee, imo, and certain audio live streaming platform, as well as its advertising platform, Bigo Ads. The All other segment primarily consist of Hago, Shopline, certain audio live streaming platforms, and others. Bigo Live enables its users to share their life moments, showcase their talents, socialize, and connect with other users. Likee enables users to easily discover, create and share short-form videos, with all-in-one video creation tools, such as filters and special effects, and AI-backed personalized feed. Hago provides casual games, audio and video multiuser chatrooms and three-dimensional (3D) avatars and 3D interactive scenes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
BIGO Ads Recognized Among Top Growth Ad Partners Globally
- Sustained Industry Recognition: BIGO Ads has been named among the top 15 Growth Ad Partners in the 2026 ROI Index, reflecting its strong growth momentum in the mobile advertising sector, particularly in key markets like North America.
- Leadership in Android Gaming: The platform's recognition in multiple regional Android Gaming rankings highlights its success in attracting numerous gaming clients in a highly competitive core vertical, leveraging high-quality traffic and algorithmic optimization.
- Global Traffic Network Expansion: With over 600 million daily active users and more than 55,000 direct partnered apps, BIGO Ads' expanding global traffic network enhances user reach and growth efficiency, solidifying its position in high-growth markets.
- Enhanced Advertising Efficiency: By utilizing full-stack AI capabilities and advanced oCPC and ROAS intelligent bidding models, BIGO Ads continuously improves advertising and monetization efficiency, addressing advertisers' focus on growth quality and long-term ROI, thereby strengthening its competitiveness as a global advertising platform.
See More
JOYY Reports Strong Q4 2025 Earnings with Revenue Growth
- Total Revenue Growth: JOYY reported total revenue of $581.9 million in Q4 2025, reflecting a 7.7% quarter-over-quarter increase and a 5.9% year-over-year rise, indicating sustained growth potential in the social entertainment sector and boosting market confidence.
- Surge in Advertising Revenue: BIGO Ads generated $128.1 million in revenue for Q4 2025, marking a significant 61.5% year-over-year increase and a 23.3% quarter-over-quarter rise, demonstrating strong momentum in the advertising segment that will support future profitability.
- Robust Cash Flow: The company maintained an operating cash flow of $115 million in Q4 2025, with net cash reaching $3.26 billion, providing a solid foundation for future investments and shareholder returns, showcasing financial health.
- Commitment to Shareholder Returns: JOYY returned $332 million to shareholders through share repurchases and dividends in 2025, reflecting a strong commitment to enhancing shareholder value while planning to continue buybacks to bolster market confidence.
See More
JOYY Q4 Earnings Report Analysis
- Earnings Performance: JOYY's Q4 non-GAAP EPS of $1.34 missed expectations by $0.04, indicating pressure on profitability that may affect investor confidence.
- Revenue Growth: The company reported Q4 revenue of $581.9 million, a 5.9% year-over-year increase, exceeding market expectations by $16.08 million, suggesting a degree of business momentum.
- EBITDA Decline: Non-GAAP EBITDA was $50.6 million, down from $55.7 million in the same period of 2024, with an EBITDA margin of 8.7%, lower than 10.1% last year, reflecting challenges in cost control.
- Cash Flow Status: As of December 31, 2025, the company had net cash of $3.258 billion, a decrease of $15.9 million from 2024, although net cash from operating activities was $116 million, indicating some cash generation capability.
See More
JOYY Reports Significant Revenue Growth in 2025 Financial Results
- Revenue Growth Resurgence: In Q4 2025, JOYY reported total revenue of $581.9 million, reflecting a 7.7% quarter-over-quarter increase and a 5.9% year-over-year growth, indicating a recovery in market demand and the stability of the company's operations.
- Livestreaming and Ad Revenue Boost: Livestreaming revenue reached $394.4 million, up 1.5% quarter-over-quarter, while BIGO Ads revenue surged 61.5% year-over-year to $128.1 million, demonstrating significant progress in diversifying revenue streams and enhancing overall profitability.
- Sustained Profitability Improvement: For 2025, JOYY's non-GAAP operating income and EBITDA stood at $150.8 million and $189.8 million, respectively, both showing over 10% year-over-year growth, reflecting successful cost control and operational efficiency, further solidifying its market position.
- Shareholder Return Program Execution: JOYY announced a shareholder return program of approximately $900 million through dividends and share repurchases from 2025 to 2027, with $67.4 million in stock repurchases completed in 2025, highlighting the company's commitment to shareholder value and confidence in future growth.
See More
JOYY Reports Significant Revenue Growth in 2025 Financial Results
- Revenue Growth Resurgence: In Q4 2025, JOYY reported total revenue of $581.9 million, reflecting a 7.7% quarter-over-quarter and 5.9% year-over-year increase, marking a significant recovery in revenue growth and indicating a resurgence in market demand and business stability.
- Sustained Growth in Livestreaming: Livestreaming revenue reached $394.4 million in Q4, up 1.5% sequentially, representing the third consecutive quarter of growth, which underscores the steady recovery of JOYY's core social entertainment business and enhances its competitive position in the market.
- Accelerated Advertising Revenue: BIGO Ads generated $128.1 million in revenue in Q4 2025, a remarkable 61.5% increase year-over-year, showcasing the robust growth of the advertising segment and reflecting the success of the company's expansion and optimization strategies in the ad market.
- Shareholder Return Program: JOYY has announced a shareholder return program of approximately $900 million through dividends and share repurchases from 2025 to 2027, having already distributed about $332 million in 2025, demonstrating the company's commitment to shareholder value and effective cash flow management.
See More
JOYY INC Reports 5.9% Year-Over-Year Revenue Growth in Q4 2025, Reaching $581.9 Million
- Revenue Growth: Joyy Inc. reported a year-over-year revenue increase of 5.9% for Q4 2025.
- Total Revenue: The company's total revenue for the quarter reached $581.9 million.
See More
BIGO Ads Recognized Among Top Growth Ad Partners Globally
- Sustained Industry Recognition: BIGO Ads has been named among the top 15 Growth Ad Partners in the 2026 ROI Index, reflecting its strong growth momentum in the mobile advertising sector, particularly in key markets like North America.
- Leadership in Android Gaming: The platform's recognition in multiple regional Android Gaming rankings highlights its success in attracting numerous gaming clients in a highly competitive core vertical, leveraging high-quality traffic and algorithmic optimization.
- Global Traffic Network Expansion: With over 600 million daily active users and more than 55,000 direct partnered apps, BIGO Ads' expanding global traffic network enhances user reach and growth efficiency, solidifying its position in high-growth markets.
- Enhanced Advertising Efficiency: By utilizing full-stack AI capabilities and advanced oCPC and ROAS intelligent bidding models, BIGO Ads continuously improves advertising and monetization efficiency, addressing advertisers' focus on growth quality and long-term ROI, thereby strengthening its competitiveness as a global advertising platform.
See More
JOYY Reports Strong Q4 2025 Earnings with Revenue Growth
- Total Revenue Growth: JOYY reported total revenue of $581.9 million in Q4 2025, reflecting a 7.7% quarter-over-quarter increase and a 5.9% year-over-year rise, indicating sustained growth potential in the social entertainment sector and boosting market confidence.
- Surge in Advertising Revenue: BIGO Ads generated $128.1 million in revenue for Q4 2025, marking a significant 61.5% year-over-year increase and a 23.3% quarter-over-quarter rise, demonstrating strong momentum in the advertising segment that will support future profitability.
- Robust Cash Flow: The company maintained an operating cash flow of $115 million in Q4 2025, with net cash reaching $3.26 billion, providing a solid foundation for future investments and shareholder returns, showcasing financial health.
- Commitment to Shareholder Returns: JOYY returned $332 million to shareholders through share repurchases and dividends in 2025, reflecting a strong commitment to enhancing shareholder value while planning to continue buybacks to bolster market confidence.
See More
JOYY Q4 Earnings Report Analysis
- Earnings Performance: JOYY's Q4 non-GAAP EPS of $1.34 missed expectations by $0.04, indicating pressure on profitability that may affect investor confidence.
- Revenue Growth: The company reported Q4 revenue of $581.9 million, a 5.9% year-over-year increase, exceeding market expectations by $16.08 million, suggesting a degree of business momentum.
- EBITDA Decline: Non-GAAP EBITDA was $50.6 million, down from $55.7 million in the same period of 2024, with an EBITDA margin of 8.7%, lower than 10.1% last year, reflecting challenges in cost control.
- Cash Flow Status: As of December 31, 2025, the company had net cash of $3.258 billion, a decrease of $15.9 million from 2024, although net cash from operating activities was $116 million, indicating some cash generation capability.
See More
JOYY Reports Significant Revenue Growth in 2025 Financial Results
- Revenue Growth Resurgence: In Q4 2025, JOYY reported total revenue of $581.9 million, reflecting a 7.7% quarter-over-quarter increase and a 5.9% year-over-year growth, indicating a recovery in market demand and the stability of the company's operations.
- Livestreaming and Ad Revenue Boost: Livestreaming revenue reached $394.4 million, up 1.5% quarter-over-quarter, while BIGO Ads revenue surged 61.5% year-over-year to $128.1 million, demonstrating significant progress in diversifying revenue streams and enhancing overall profitability.
- Sustained Profitability Improvement: For 2025, JOYY's non-GAAP operating income and EBITDA stood at $150.8 million and $189.8 million, respectively, both showing over 10% year-over-year growth, reflecting successful cost control and operational efficiency, further solidifying its market position.
- Shareholder Return Program Execution: JOYY announced a shareholder return program of approximately $900 million through dividends and share repurchases from 2025 to 2027, with $67.4 million in stock repurchases completed in 2025, highlighting the company's commitment to shareholder value and confidence in future growth.
See More
JOYY Reports Significant Revenue Growth in 2025 Financial Results
- Revenue Growth Resurgence: In Q4 2025, JOYY reported total revenue of $581.9 million, reflecting a 7.7% quarter-over-quarter and 5.9% year-over-year increase, marking a significant recovery in revenue growth and indicating a resurgence in market demand and business stability.
- Sustained Growth in Livestreaming: Livestreaming revenue reached $394.4 million in Q4, up 1.5% sequentially, representing the third consecutive quarter of growth, which underscores the steady recovery of JOYY's core social entertainment business and enhances its competitive position in the market.
- Accelerated Advertising Revenue: BIGO Ads generated $128.1 million in revenue in Q4 2025, a remarkable 61.5% increase year-over-year, showcasing the robust growth of the advertising segment and reflecting the success of the company's expansion and optimization strategies in the ad market.
- Shareholder Return Program: JOYY has announced a shareholder return program of approximately $900 million through dividends and share repurchases from 2025 to 2027, having already distributed about $332 million in 2025, demonstrating the company's commitment to shareholder value and effective cash flow management.
See More
JOYY INC Reports 5.9% Year-Over-Year Revenue Growth in Q4 2025, Reaching $581.9 Million
- Revenue Growth: Joyy Inc. reported a year-over-year revenue increase of 5.9% for Q4 2025.
- Total Revenue: The company's total revenue for the quarter reached $581.9 million.
See More
