Investment Opportunities Arising from the 2026 World Cup
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 4 days ago
0mins
Source: CNBC
- Event Scale and Economic Impact: The 2026 World Cup, hosted in North America, is expected to attract over 6.5 million fans, generating approximately $14 billion in event-related spending and contributing $17.2 billion to the U.S. GDP, highlighting its significant economic impact.
- Investment Return Potential: Historical data indicates that host-country equities have delivered median returns of about 10% during World Cup years, driven by increased tourism spending and consumer sentiment, making related stocks attractive for investors.
- Surge in Advertising Spending: Digital advertising is projected to be a major beneficiary, with an estimated $5 billion increase in global advertising spending, 73% of which is expected to flow through digital channels, showcasing the World Cup's strong influence on the advertising market.
- Recommended Investment Basket: JPMorgan advises investors to consider the 2026 World Cup Beneficiaries Basket, which includes companies like Alphabet, Booking Holdings, and Coca-Cola, anticipating strong performance during the tournament.
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Analyst Views on JPM
Wall Street analysts forecast JPM stock price to rise
19 Analyst Rating
11 Buy
7 Hold
1 Sell
Moderate Buy
Current: 333.460
Low
260.00
Averages
341.38
High
400.00
Current: 333.460
Low
260.00
Averages
341.38
High
400.00
About JPM
JPMorgan Chase & Co. is a financial holding company. The Company is engaged in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management. The Company operates through three segments: Consumer & Community Banking (CCB), Commercial & Investment Bank (CIB), and Asset & Wealth Management (AWM). Its CCB segment offers products and services to consumers and small businesses through bank branches, ATMs, digital and telephone banking. Its CIB segment consists of banking and payments and markets and securities services, and offers a suite of investment banking, lending, payments, market-making, financing, custody and securities products and services to a global base of corporate and institutional clients. AWM segment offers investment and wealth management solutions. It offers multi-asset investment management solutions, retirement products and services, brokerage, custody, estate planning, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Conference Call Access: The public can join the call by dialing 1 (888) 324 3618 in the U.S. and Canada or +1 (312) 470 7119 for international callers, demonstrating the firm's openness to global investors and encouraging broad participation.
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- Stock Performance: Following the management's announcement of expansion plans, JPMorgan's stock rose nearly 4%, significantly outperforming the S&P 500's 0.6% decline, indicating a positive market reaction to its strategic direction.
- Digital Banking Trend: As a next-generation lender, JPMorgan seeks to innovate in digital banking while leveraging its strong brand presence to meet the demand for digital-first banking solutions in Europe.
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- Potential for Rising Loan Rates: With the possibility of rising rates, traditional banks like Citigroup and Bank of America can increase loan rates, widening the spread between loans and deposits, thus enhancing profitability, although the risk of economic recession remains a concern.
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