Instacart Integrates with Google's Gemini, First Grocery Partner
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 19 2026
0mins
Instacart (CART) announced that it is now integrated with Gemini, Google's (GOOGL) AI assistant, making us the first grocery partner on the Gemini platform. Users can connect their Instacart account within Gemini and build a real, shoppable grocery cart through natural conversation, then head to Instacart to place their order for delivery or pickup, the company said. "For years, Instacart has been building the intelligence layer for grocery - the data infrastructure, personalization, localization, and fulfillment connectivity that transforms everyday intent into groceries delivered," Instacart said. "When a customer links their Instacart account through Gemini, they unlock personalized results based on how they shop: their usual brands, dietary needs, preferred substitutions, and local store. The more you shop with Instacart, the smarter our intelligence layer gets for you, surfacing the right products, flagging the right replacements, and helping you discover things that fit your household's needs. We built this infrastructure to meet customers wherever the grocery journey begins - with a recipe, a weekly meal plan, a pantry restock, or for some, in a conversation with an AI assistant. Whatever the starting point, Instacart's intelligence layer is what makes the grocery experience actually work, translating natural language input into a real, shoppable cart that is accurate, local, and built around how you shop."
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Analyst Views on CART
Wall Street analysts forecast CART stock price to rise
25 Analyst Rating
14 Buy
9 Hold
2 Sell
Moderate Buy
Current: 39.940
Low
36.00
Averages
50.83
High
66.00
Current: 39.940
Low
36.00
Averages
50.83
High
66.00
About CART
Maplebear Inc., doing business as Instacart, is a grocery technology company in North America, which works with grocers and retailers to transform how people shop. The Company enables more than 2,200 retail banners to grow by providing technology that can accelerate the digital transformation of their entire business both online and in-store. The key pillars of the Company’s technology are Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads. Through Instacart Marketplace, it helps retailers serve their customers’ needs as to how and where they want to shop by supporting a wide array of fulfillment options, shopping occasions, and categories. Instacart Enterprise platform is an end-to-end technology solution that powers retailers across all aspects of their business. The Company also owns Instaleap, a global enablement and fulfillment solutions services platform that empowers retailers to streamline and scale their online operations.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Competitive Comparison: Walmart's strategy contrasts sharply with Target's experience-driven approach, highlighting Walmart's flexibility and adaptability in meeting diverse consumer needs.
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- Real-Time Cart Building: Users connect their Instacart account and select retailers under Gemini's guidance, allowing items to be added to the cart instantly, optimizing the shopping process and enhancing user experience.
- AI Platform Integration: This collaboration represents the latest advancement in Instacart's integration with multiple AI platforms, such as OpenAI's ChatGPT, highlighting the company's ongoing innovation in smart shopping and strengthening its competitive position in the market.
See More
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