Inspired Extends Virtual Sports Agreement with bet365
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 09 2026
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Should l Buy INSE?
Source: Newsfilter
- Agreement Renewal: Inspired Entertainment has extended its long-standing Virtual Sports agreement with bet365, ensuring collaboration over the coming years to drive innovations in Virtual Sports, particularly with the launch of an enhanced Virtual Soccer product timed for the 2026 FIFA World Cup.
- Bet Builder Feature: The newly introduced Bet Builder functionality allows players to quickly combine multiple outcomes into a single wager, enhancing user interaction and improving customer retention, thereby narrowing the gap between virtual sports and live sports betting.
- Market Performance: Inspired's Virtual Sports content has performed well across various markets, with bet365 expressing satisfaction, believing this partnership will provide customers with a more engaging experience while aligning Virtual Sports more closely with live sports betting mechanics.
- Strategic Collaboration: This renewal not only solidifies the long-term partnership but also demonstrates a shared commitment to innovation in Virtual Sports, which is expected to further propel Inspired's growth in global markets.
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Analyst Views on INSE
Wall Street analysts forecast INSE stock price to rise
4 Analyst Rating
4 Buy
0 Hold
0 Sell
Strong Buy
Current: 7.200
Low
12.00
Averages
16.33
High
20.00
Current: 7.200
Low
12.00
Averages
16.33
High
20.00
About INSE
Inspired Entertainment, Inc. is a business-to-business provider of gaming content, technology, hardware, and services. The Company offers a portfolio of content, technology, hardware and services for regulated gaming, betting and lottery operators across land-based and mobile channels around the world. Its Gaming segment supplies gaming terminals as well as gaming software and games for the terminals provided to betting offices, casinos, gaming halls and high street adult gaming centers. Its Virtual Sports segment designs, develops, markets, and distributes games that create an always-on sports wagering experience in betting shops and other locations and online. Its Interactive segment uses interactive-only content as well as offerings from its Gaming and Virtual Sports segments to create games that are hosted on remote gaming servers. It operates in approximately 35 jurisdictions, supplying gaming systems with associated terminals and content for approximately 75,000 gaming machines.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Revenue Performance: The first quarter total revenue reached $57.2 million, showing a 5% year-over-year decline due to the divestiture of the UK holiday parks business and pub restructuring; however, excluding these factors, revenue increased by 15%, indicating strong growth potential in the core business.
- Adjusted EBITDA Growth: Adjusted EBITDA stood at $23.7 million, up 29% year-over-year, with an adjusted EBITDA margin of 41%, driven by portfolio optimization and growth in the higher-margin Interactive segment, demonstrating the effectiveness of the company's strategic shift towards high-margin areas.
- Cash Flow and Capital Management: The first quarter generated $15.8 million in free cash flow, repaid $13.3 million of senior secured debt, and repurchased 387,230 shares of common stock for $2.6 million, reflecting the company's disciplined approach to capital allocation and commitment to shareholder returns.
- 2026 Outlook: The company reiterated its full-year 2026 adjusted EBITDA target range of $112 million to $118 million, with expectations for EBITDA margins to reach up to 45% driven by operational leverage, laying a solid foundation for sustained growth and long-term shareholder value creation.
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- Earnings Highlights: Inspired Entertainment reported a Q1 non-GAAP EPS of -$0.02, beating expectations by $0.13, indicating an improvement in profitability despite a 5.3% year-over-year revenue decline to $57.2 million, which fell short of forecasts, impacting market confidence.
- Revenue Performance: The Q1 revenue of $57.2 million missed expectations by $1.87 million, reflecting challenges in market competition, suggesting a need for strategic adjustments to regain growth momentum.
- Debt Management: The company repaid $13.3 million of principal on senior secured notes and repurchased 387,230 shares of common stock for $2.6 million in Q1, which not only alleviates financial burdens but may also enhance shareholder value.
- Future Outlook: Inspired Entertainment reiterated its full-year 2026 adjusted EBITDA target range of $112 million to $118 million, demonstrating confidence in future growth despite current challenges, and remains committed to achieving long-term profitability.
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- Contract Extension: Inspired Entertainment has signed a long-term contract with Paddy Power to remain the exclusive provider of gaming terminals and content, ensuring the supply of market-leading Vantage terminals across its retail operations in the UK and Ireland, thereby reinforcing a partnership that spans over 25 years.
- Market Leadership: This agreement not only continues Inspired's critical role in Paddy Power's retail operations but also emphasizes the shared commitment to delivering high-quality terminals and content, which is expected to enhance Paddy Power's operational performance and customer experience.
- Innovation Commitment: Inspired will continue to provide innovative gaming content and technology to Paddy Power, ensuring ongoing development of its retail business to meet evolving market demands, thereby increasing customer engagement and satisfaction.
- Strategic Partnership: The extension of this contract reflects the mutual goals of both companies in enhancing player experiences and operational efficiency, further solidifying Inspired's position as a trusted partner for Paddy Power and laying the groundwork for future business growth.
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- Market Access Approval: Inspired Entertainment has received approval from the Alberta Gaming, Liquor and Cannabis Commission, registering as an iGaming Goods or Services Supplier, which marks a significant position for the company in the upcoming regulated iGaming market.
- Expansion Opportunities: Alberta will become the second Canadian province to introduce a regulated commercial online casino and sports betting market, with a planned launch in Q3, providing Inspired Entertainment with further opportunities to expand its presence in North America.
- Partnership Advantages: The company is already active in the province through its partnership with Play Alberta, and the live experience from Play Alberta offers valuable insights into the market, regulatory environment, and player preferences, enhancing its market adaptability.
- Stock Performance: Despite gaining new opportunities in the market, Inspired Entertainment's shares have declined by 24.4% year-to-date, indicating a cautious market sentiment regarding its future performance.
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- Market Expansion: Inspired Entertainment has launched its premium iGaming portfolio in South Africa, initially partnering with six customers, including Hollywood Bets and Betway, which together represent a significant share of the online gaming market, marking an important milestone in the company's expansion into a rapidly growing market.
- Market Potential: The South African market is forecasted to double in size by 2030, and Inspired Entertainment's entry not only capitalizes on this growth potential but also enhances its competitive edge by providing approximately 90% market coverage through collaborations with well-known operators.
- Technical Collaboration: The launch is enabled through an ongoing agreement with Light & Wonder, distributing via its iGaming content marketplace, showcasing the company's continued growth and technological integration capabilities in the global interactive market.
- Innovative Experience: Inspired Entertainment emphasizes delivering localized gaming experiences for South African players, aiming to attract more users through innovative and high-quality game content, thereby further solidifying its position in the international market.
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Expansion of Global Presence: Inspired Entertainment is expanding its global gaming presence by launching operations in South Africa.
Strategic Growth: This move is part of Inspired's strategy to enhance its footprint in the international gaming market.
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