IHOP Launches BLTAF Sandwich for $6
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 06 2026
0mins
Should l Buy DIN?
IHOP announced the BLTAF: Bacon, Lettuce, Tomato... And Fries. The classic BLT has officially entered IHOP's Value Menu chat, available every day from 7AM to 10PM for only $6 at participating IHOP restaurants nationwide. The company said,"IHOP is cementing BLTAF's place in the zeitgeist by filing a trademark for BLTAF and entering BLTAF into the Urban Dictionary to immortalize the vibe and solidify its role in shaping the language of modern food culture. BLTAF is a label and lowkey flex for anything that slaps on the first bite. IHOP is transforming a menu item into a moment - a culturally fluent, meme ready, no cap flex that positions the brand as the home of big sandwich energy with even bigger savings. BLTAF is here to serve flavor, serve value, and serve vibes...IHOP is also linking up with Olivia Maher, the creator whose viral phrase sent the internet into a collective chokehold. The partnership brings authenticity and everyday relatability. Her co-sign of the BLTAF trademark seals the deal: this is a term with genuine cultural fluency."
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Analyst Views on DIN
Wall Street analysts forecast DIN stock price to rise
3 Analyst Rating
0 Buy
3 Hold
0 Sell
Hold
Current: 29.320
Low
34.00
Averages
36.33
High
40.00
Current: 29.320
Low
34.00
Averages
36.33
High
40.00
About DIN
Dine Brands Global, Inc., together with its subsidiaries, owns and franchises the Applebee’s Neighborhood Grill + Bar (Applebee’s) concept in the American full-serve restaurant segment within the casual dining category of the restaurant industry. The Company also owns and franchises the International House of Pancakes (IHOP) concept in the midscale full-service restaurant segment within the family dining category of the restaurant industry and Fuzzy’s Taco Shop (Fuzzy’s) concept in the Mexican limited-service restaurant segment. Its segments include franchise operations, Rental operations, Financing operations and Company restaurant operations. The franchise operations segment consists of approximately 1,567 Applebee’s franchised restaurants; 1,824 IHOP franchised and area licensed restaurants, and 116 Fuzzy's franchised restaurants. The Rental operations segment consists of lease or sublease agreements covering 554 IHOP franchised restaurants and two Applebee’s franchised restaurants.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Brand Transformation: To celebrate the return of Bapple, Applebee's temporarily rebrands as BApplebee's, becoming an official Bapple destination, enhancing brand recognition and appealing to younger consumers.
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- Community Engagement: Applebee's is committed to strengthening ties with local communities through hosting community events and charity fundraisers, reflecting its brand image as America's
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- Webcast Availability: The conference call will be available via live webcast on the company's Investor Relations website, ensuring investors can access real-time information, thereby improving transparency and communication efficiency.
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- Marketing Strategy: By launching limited-time cocktails and beverages, Applebee's aims to attract younger consumers, enhance the social atmosphere of its restaurants, and boost customer loyalty to drive sales growth.
- Community Engagement: Applebee's emphasizes its community involvement through charity events and fundraising, enhancing brand image and reflecting its corporate culture of 'Doin' Good in the Neighborhood.'
See More
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See More
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