HBO Max, owned by Warner Bros. Discovery, is increasing prices for all subscription tiers.
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 21 2025
0mins
Source: CNBC
Price Increases Announced: HBO Max is raising prices across all subscription plans, with the Basic plan increasing to $10.99, the Standard plan to $18.49, and the Premium plan to $22.99, effective immediately for new subscribers and with a 30-day notice for existing subscribers.
Market Context: The price hikes come amid a competitive streaming landscape, with other services like Disney+ and Apple TV also raising their prices recently.
CEO's Justification: WBD CEO David Zaslav stated that the quality of their content justifies the price increases, emphasizing that they believe their services are currently underpriced.
Company Restructuring: Warner Bros. Discovery plans to split into two public companies by 2026, focusing on streaming and studios, while also exploring potential sales amid interest from other companies.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 275.150
Low
239.00
Averages
306.89
High
350.00
Current: 275.150
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, Wearables, Home and Accessories. Its services include advertising, AppleCare, cloud services, digital content, and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its wearables include smartwatches, wireless headphones, and spatial computers. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Semiconductor Sector Volatility: Concerns over the sustainability of AI infrastructure funding arose after reports that OpenAI might delay its IPO, leading to a more than 5% drop in semiconductor stocks on Friday, with Micron ultimately finishing the week down 0.15%.
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