Hasbro Reports 2025 Financial Results: Revenue and Profit Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 10 2026
0mins
Should l Buy HAS?
Source: Businesswire
- Significant Revenue Growth: Hasbro's total revenue for 2025 reached $4.701 billion, a 14% increase year-over-year, demonstrating strong performance in toys and digital gaming, particularly with Wizards of the Coast's revenue growing by 45%.
- Improved Profitability: Despite challenges, Hasbro's operating profit surged from $69 million to $111 million, with operating margin increasing from 16.7% to 24.2%, indicating substantial progress in cost control and operational efficiency.
- Shareholder Return Plan: The company announced a $1 billion share repurchase program aimed at enhancing shareholder value while continuing to invest in business growth, reflecting confidence in future developments.
- Quarterly Dividend Announcement: The Board declared a cash dividend of $0.70 per share, payable on March 4, 2026, highlighting the company's commitment to returning value to shareholders while achieving profit growth.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to fall
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 96.580
Low
90.00
Averages
95.71
High
100.00
Current: 96.580
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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