Hasbro Reports 13% Revenue Growth in Q1 2026 Driven by Wizards Segment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 20 2026
0mins
Source: Yahoo Finance
- Significant Revenue Growth: Hasbro reported Q1 revenue of $1 billion, reflecting a 13% year-over-year increase, primarily driven by strong performance from Wizards of the Coast, indicating sustained growth potential in its core business.
- Profit Margin Improvement: The company achieved an adjusted operating profit of $287 million, up 29%, with an adjusted operating margin of 28.7%, demonstrating significant progress in cost control and operational efficiency.
- Consumer Products Challenges: Despite overall revenue growth, the Consumer Products segment reported revenue of $398 million, essentially flat year-over-year, with an adjusted operating loss of $41 million, reflecting pressures from higher royalty expenses and tariffs that impacted profitability.
- Cybersecurity Incident Impact: Hasbro faced a cybersecurity incident that delayed $40 million to $60 million in consumer products revenue to the second half of the year, affecting cash flow timing and increasing operating expenses, highlighting the company's vulnerability in managing external risks.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 86.380
Low
90.00
Averages
95.71
High
100.00
Current: 86.380
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Profit Margin Improvement: The company achieved an adjusted operating profit of $287 million, up 29%, with an adjusted operating margin of 28.7%, demonstrating significant progress in cost control and operational efficiency.
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- Opening Weekend Projections: Box office analysts estimate the film will generate around $80 million over its three-day opening weekend and approximately $95 million during the four-day Memorial Day holiday, indicating one of the weakest openings for a 'Star Wars' film in modern cinematic history.
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- Lower Production Costs: With an estimated production budget of $165 million, which is significantly lower than the typical $250 million or more for other Star Wars films, this film has a reduced profitability threshold, although marketing expenses remain a critical factor.
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- Oil Price Plunge: Crude oil prices fell by over 5% due to hopes for an end to the Iran conflict, which not only lowered inflation expectations but also caused the 10-year Treasury yield to drop by 10 basis points to 4.57%, providing support for the bond market.
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- Profit Margin Improvement: The company achieved an adjusted operating profit of $287 million, up 29%, with an adjusted operating margin of 28.7%, demonstrating significant progress in cost control and operational efficiency.
- Consumer Products Challenges: Despite overall revenue growth, the Consumer Products segment reported revenue of $398 million, essentially flat year-over-year, with an adjusted operating loss of $41 million, reflecting pressures from higher royalty expenses and tariffs that impacted profitability.
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