Guru Organic Energy and Pepsi Suing Each Other for Breach of Contract
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 21 2026
0mins
Should l Buy PEP?
Guru Organic Energy (GUROF) and its former distributor Pepsi (PEP) are involved in mutual breach-of-contract lawsuits in Ontario's Superior Court, with both sides alleging violations of their distribution agreement, Roth Capital tells investors in a research note. Since Pepsi's claims are already reflected in Guru's financials, downside risk appears limited, while a favorable outcome for Guru could provide meaningful upside, though resolution is likely to take several quarters unless a settlement is reached, the firm says. Roth maintains a Buy rating and C$8 price target on the shares.
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Analyst Views on PEP
Wall Street analysts forecast PEP stock price to rise
12 Analyst Rating
6 Buy
6 Hold
0 Sell
Moderate Buy
Current: 156.290
Low
144.00
Averages
161.90
High
172.00
Current: 156.290
Low
144.00
Averages
161.90
High
172.00
About PEP
PepsiCo, Inc. is a global beverage and convenient food company. The Company’s segments include PepsiCo Foods North America (PFNA), PepsiCo Beverages North America (PBNA), International Beverages Franchise (IB Franchise), Europe, Middle East and Africa (EMEA), Latin America Foods (LatAm Foods), and Asia Pacific Foods. PFNA segment includes all of its convenient food businesses in the United States and Canada. PBNA segment includes all of its beverage businesses in the United States and Canada. IB Franchise segment includes its international franchise beverage businesses, as well as its SodaStream business. EMEA segment includes its convenient food businesses and beverage businesses with Company-owned bottlers in Europe, the Middle East and Africa. LatAm Foods segment includes all of its convenient food businesses in Latin America. Asia Pacific Foods segment consists of its convenient food businesses in Asia Pacific, including China, Australia and New Zealand, as well as India.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Order Volume Surge: Total orders rose by 27% to 933 million, with marketplace gross order value jumping 37% to $31.6 billion, indicating that the company is not only adding orders but also capturing larger ones, particularly in the fast-growing grocery and retail categories.
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See More
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- Record Sales for Alani Nu: Celsius's energy drink brand Alani Nu achieved record sales of $368 million in Q1, accounting for about half of the company's total sales, benefiting from its integration into PepsiCo's distribution system.
- Strong International Performance: Celsius's international revenue soared 55% year-on-year to $35.3 million, primarily driven by growth in the Nordics, showcasing the company's potential in global expansion.
See More
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- Consumer Awareness Rise: Social media influencers are urging consumers to read labels, leading brands like Dabur and Mondelez to reduce sugar content; Dabur has cut sugar by 21% in its juices by 2023 and aims for an additional 20% reduction, highlighting the strong demand for healthier products.
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