Google's Project Genie Launch Causes Video Game Stocks to Plummet
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 12h ago
0mins
Source: seekingalpha
- Project Genie Launch: Google's introduction of the 'Project Genie' prototype, which allows users to create virtual worlds, has led to significant stock declines, with Unity Software down 21.6%, AppLovin down 13.2%, and Roblox and Take-Two down 12.3% and 9% respectively, indicating market concerns over the new technology.
- Impact on Unity Engine: Analysts noted that Unity's engine was previously used as a training platform for the Genie model; while procedural environment generation has been available for years, any improvements could affect Unity's market position and increase development costs.
- Double-Edged AI Tools: Although AI tools may expedite game development, analysts warn that this could also lead to increased marketing expenditures for companies, potentially impacting overall profitability in a highly competitive market environment.
- Market Reaction: In addition to Unity and AppLovin, other video game companies such as Nexon, CD Projekt, and Ubisoft are also affected, reflecting investor concerns about the future shift in game development models, which may lead to increased market volatility.
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Analyst Views on RBLX
Wall Street analysts forecast RBLX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RBLX is 133.89 USD with a low forecast of 70.00 USD and a high forecast of 180.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
22 Analyst Rating
13 Buy
8 Hold
1 Sell
Moderate Buy
Current: 75.730
Low
70.00
Averages
133.89
High
180.00
Current: 75.730
Low
70.00
Averages
133.89
High
180.00
About RBLX
Roblox Corporation operates a platform for connection and communication (Roblox Platform), where every day, people come to create, play, work, learn, and connect with each other in experiences built by its global community of creators. The Company’s platform consists of the Roblox Client, the Roblox Studio, and the Roblox Cloud. Roblox Client is an application that allows users to seamlessly explore 3D immersive experiences. Roblox Studio is the free toolset that allows developers and creators to build, publish, and operate three-dimensional (3D) immersive experiences and other content accessed with the Roblox Client. Roblox Cloud includes the services and infrastructure that power its Platform. The Company operates the Roblox Platform as a live service that allows users to play and socialize with others for free. The Company offers developers and creators the ability to build engaging, immersive experiences and marketplace items that they can easily share with the Roblox community.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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