Google Introduces New Search Settings to Enhance User Control
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 27 2026
0mins
Source: NASDAQ.COM
- User Activity Management: Google has introduced a new 'Search Services History' setting that allows users to decide whether to let Google track their search queries and interactions with search services, thereby enhancing user control over personal data and improving user experience.
- Personalized Recommendations Adjustment: The new 'Personalized Recommendations' setting enables users to control whether search results are adjusted based on their activity, with existing preferences automatically transitioning to ensure continuity and personalization in user experience.
- Media Saving Feature: The newly added 'Saved Media' feature allows users to save images, audio, and videos generated through Google tools, providing options to delete specific media items, thus enhancing user management of content.
- Privacy Protection Commitment: Google emphasizes that while utilizing saved media and activity data to improve services and AI models, it will strictly adhere to privacy protection measures, ensuring the security and privacy of user data.
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Analyst Views on GOOG
Wall Street analysts forecast GOOG stock price to fall
15 Analyst Rating
14 Buy
1 Hold
0 Sell
Strong Buy
Current: 369.270
Low
255.00
Averages
336.08
High
400.00
Current: 369.270
Low
255.00
Averages
336.08
High
400.00
About GOOG
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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