Girl Scouts discreetly eliminated two flavors from the 2026 cookie selection.

Girl Scout Cookie Season: The annual Girl Scout cookie season, which began in 1917, is set to start in January and run through March or April, with the organization selling over 200 million boxes and raising around $1 billion each year.

New and Discontinued Flavors: For the 2026 sales season, the Girl Scouts will introduce a new flavor called "Exploremores" while discontinuing "Girl Scout S'mores" and "Toast-Yay!" cookies, reflecting ongoing changes in their product lineup.

Rising Costs and Consumer Choices: Due to food inflation, the price of Girl Scout cookies has increased, making them more expensive than some other cookie brands, which may lead consumers to cut back on discretionary purchases.

Market Growth and Trends: The U.S. cookie market is projected to reach $10.6 billion by 2025, driven by flavor innovation, seasonal purchasing, and significant growth in e-commerce sales, including the Girl Scouts' Digital Cookie platform.