Gambling.com Group Launches Services for Missouri Online Sports Betting Ahead of December 2025 Launch

Written by Emily J. Thompson, Senior Investment Analyst

Source: Newsfilter

Updated: Dec 01 2025

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GAMB-3.38%

Should l Buy GAMB?

Source: Newsfilter

Market Access: Gambling.com Group's U.S. subsidiary, GDC America, has secured a temporary supplier license from the Missouri Gaming Commission, enabling it to legally provide online sports betting services starting December 1, 2025, marking a strategic entry into an emerging market.
User Demand Survey: BetMissouri.com conducted a survey revealing that approximately 25% of Missouri adults are likely to place online sports bets once legalized, indicating strong market demand that is expected to drive the usage of the company's related services.
Market Potential Forecast: According to BetMissouri.com, the projected handle for Missouri's online sports betting market is estimated to reach $3.88 billion from December 1, 2025, to November 30, 2026, highlighting the significant potential of the state's online gambling market.
Brand Expansion: Through BetMissouri.com and over 50 other websites, Gambling.com Group assists online gambling operators in acquiring customers, reducing reliance on intrusive advertising, thereby enhancing brand influence and market share.

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Analyst Views on GAMB

Wall Street analysts forecast GAMB stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GAMB is 9.25 USD with a low forecast of 7.00 USD and a high forecast of 12.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

6 Analyst Rating

4 Buy

2 Hold

0 Sell

Moderate Buy

Current: 4.730

Low

7.00

Averages

9.25

High

12.00

Current: 4.730

Low

7.00

Averages

9.25

High

12.00

Benchmark

Mike Hickey

Buy

downgrade

$8 -> $7

2026-01-20

Reason

Benchmark

Mike Hickey

Price Target

$8 -> $7

AI Analysis

2026-01-20

downgrade

Buy

Reason

Benchmark analyst Mike Hickey lowered the firm's price target on Gambling.com to $7 from $8 and keeps a Buy rating on the shares. While the firm expects the company to deliver Q4 results in line with updated 2025 guidance, it sees increasing risk that 2026 results could fall short of current consensus expectations, the analyst tells investors.

Freedom Capital

Egor Tolmachev

Buy

initiated

$8.50

2025-12-30

Reason

Freedom Capital

Egor Tolmachev

Price Target

$8.50

2025-12-30

initiated

Buy

Reason

Freedom Capital analyst Egor Tolmachev initiated coverage of Gambling.com with a Buy rating and $8.50 price target, reflecting potential upside of 60%. The firm says Gambling.com is a leading performance marketing and sports data provider for the online gambling industry. The shares offer a "pure-play, capital-light vehicle" to capture the "high-growth, state-by-state legalization" of the U.S. market, the analyst tells investors in a research note.

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About GAMB

Gambling.com Group Limited is a provider of digital marketing services for the global online gambling industry. The Company is primarily operating in the United States and Ireland. The Company, through its technology platform, publishes a portfolio of premier branded websites including Gambling.com, Bookies.com, Casinos.com, and RotoWire.com. The Company owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. The Company's OddsJam platform provides a suite of tools and services to assist consumers and enterprises in sports betting. Each of its websites is tailored for different user interests and markets within the online gambling industry and includes original and curated news relating to the sector, such as odds, statistics, product reviews and product comparisons of online gambling services around the world.

About the author

Emily J. Thompson

Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.

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