Ferrari's F80 Supercar to Drive Revenue Growth in 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
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Should l Buy RACE?
Source: NASDAQ.COM
- New Model Driving Growth: The Ferrari F80 supercar, priced at approximately $3.9 million, has quickly sold all 799 units, which is expected to significantly boost revenue and earnings growth in 2026, demonstrating strong market demand.
- Order Allocation Strategy: Ferrari's order book extends into 2027, with management using limited production to maintain brand exclusivity, ensuring demand consistently exceeds supply, thereby preserving pricing power and enhancing customer experience.
- Slowing Revenue Growth: Despite revenue growth of 17.2% and 11.8% in 2023 and 2024 respectively, management's forecast of an average annual revenue growth of only 5% from 2026 to 2030, presented at the 2025 Capital Markets Day, has raised investor concerns.
- Overreaction in Market: Although Ferrari's long-term growth outlook appears conservative, considering its history of exceeding guidance, investors may have overreacted to the management's five-year financial forecast, with the current price-to-earnings ratio around 32 potentially representing a buying opportunity.
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Analyst Views on RACE
Wall Street analysts forecast RACE stock price to rise
15 Analyst Rating
11 Buy
3 Hold
1 Sell
Moderate Buy
Current: 342.430
Low
349.74
Averages
448.83
High
555.00
Current: 342.430
Low
349.74
Averages
448.83
High
555.00
About RACE
Ferrari NV, known as Ferrari, is an Italy-based designer, manufacturer and retailer of sports cars that is incorporated in the Netherlands. It operates under the Ferrari brand. Its sports cars portfolio includes, among others, F12berlinetta, FF, Ferrari 488 GTB, 488 Spider, 458 Speciale, Ferrari California T, F12tdf and LaFerrari. The Company also offers financing services through Ferrari Financial Services. It also produces limited series and one-off cars. The Company divides its regional markets in EMEA (Europe, the Middle East, India and Africa), Americas, Greater China and Rest of APAC (Asia-Pacific region, excluding Greater China) and is active in over 60 markets worldwide through a network of authorized dealers.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Luxury Brand Positioning: Ferrari successfully maintains its luxury brand image by offering high-end cars priced between $250,000 and $500,000, achieving a remarkable net profit margin of 21% despite recent growth slowdown.
- Attractive Stock Valuation: The stock is currently trading around $390, significantly undervalued compared to a five-year average P/E ratio of 41, with a forward-looking P/E ratio of 30 indicating potential investment value.
- Revenue Growth Performance: In the latest fourth quarter, Ferrari reported a 7% year-over-year revenue increase and a 12% rise in operating profit, demonstrating the effectiveness of its business model despite a slowdown in growth.
- Market Competition Analysis: Although Ferrari's stock has declined by 27% over the past year, its unique high-price, low-volume sales strategy allows it to maintain a competitive edge in the fiercely competitive automotive market, making it worthy of investor consideration.
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- Attractive Valuation: Ferrari's stock is currently priced around $390, significantly undervalued compared to a five-year average P/E ratio of 41, with a current ratio of 30, indicating investment potential, especially after a 27% decline over the past year.
- Strong Profitability: In the fourth quarter, Ferrari reported a 7% year-over-year revenue increase and a 12% rise in operating profit, with a remarkable net profit margin of 21%, showcasing the effectiveness of its high-price, low-volume business model in maintaining a luxury brand image.
- Market Performance: With an average annual growth rate of 23% over the past decade, Ferrari's stock has faced recent declines due to tariff concerns and underwhelming management projections, yet its market capitalization stands at $60 billion, reflecting a strong market position.
- Future Outlook: Despite challenges of slowing growth, the upcoming F80 priced at $4 million is already sold out, indicating sustained demand in the high-end market, suggesting that investors should monitor its long-term growth potential.
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- Disney Upgrade: Raymond James upgrades Disney from Market Perform to Outperform with a price target of $115, viewing the current macro backdrop and international visitation challenges as an attractive investment opportunity, reflecting optimism about its valuation.
- Microsoft Buy Rating: Benchmark initiates Microsoft with a Buy rating and a price target of $450, describing it as a juggernaut in artificial intelligence, leveraging its comprehensive portfolio of digital applications and cloud services to drive enterprise and consumer transformation, showcasing its strong market position.
- Algonquin Power Rating: Barclays initiates coverage of Algonquin Power & Utilities with an Overweight rating, citing the company's undervaluation and strong turnaround potential, indicating market confidence in its future performance.
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- Upgrade Announcement: Jefferies has upgraded Ferrari (RACE) to a Buy rating, anticipating that the risk-off trade will transition to bargain-hunting, with first-quarter results expected to show high-single-digit growth and margin expansion.
- Market Recovery: Historical data indicates that Ferrari's stock typically rebounds by an average of 16% within three months following significant market shocks such as COVID and the Ukraine invasion, providing a solid foundation for the current stock price.
- Advance Deliveries: Despite market concerns regarding Ferrari's high-margin Middle East shipments, the company appears to have pulled forward deliveries, particularly in the U.S., to mitigate short-term logistical disruptions.
- Used Market Stability: The analyst highlights stabilizing pressures in the second-hand range models and a significant increase in values of limited vehicles, which bolsters confidence in Ferrari's ability to deliver in an increasingly challenging environment.
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- Luxury Market Resilience: Despite the impact of wars, the luxury market is showing signs of a rebound, particularly for designer handbags and Swiss watches.
- Positive Outlook for Luxury Stocks: Analysts remain optimistic about the recovery trajectory of luxury stocks, indicating a long-anticipated resurgence in demand.
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- Carvana's Market Potential: Carvana has emerged from restructuring and improved profitability over the past three years, leveraging the fragmentation of over 43,000 used car dealerships in the U.S. to position itself as a more efficient competitor poised to thrive during upcoming industry consolidation, driving market share growth.
- Ferrari's Unique Advantages: Despite a 34% drop in stock price over the past six months, Ferrari's stock has nearly tripled the S&P 500 returns over the past decade, showcasing strong pricing power and resilience due to its exclusivity and loyal customer base, ensuring long-term investment returns.
- Nvidia's AI Dominance: Nvidia is set to achieve significant growth through 2030, driven by its dominance in the GPU market for global AI data centers, particularly as demand surges for autonomous and software-defined vehicles, establishing itself as a backbone of AI infrastructure expansion.
- Challenges of Long-Term Investing: While the strategy of buying and holding stocks seems straightforward, the rapid turnover of top businesses necessitates careful selection; however, with their unique competitive advantages, Ferrari, Nvidia, and Carvana demonstrate potential for long-term holding, warranting investor attention.
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