Evaluating Amazon's (AMZN) Valuation Following a Recent 7% Decline in Share Price
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 13 2025
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Source: Yahoo Finance
Amazon's Recent Performance: Amazon.com has experienced a 7% pullback in its stock price over the past month, despite continued double-digit growth in revenue and net income, indicating a potential opportunity for long-term investors.
Valuation Insights: The fair value of Amazon is estimated at $234.75, slightly above its recent closing price of $226.19, suggesting modest upside potential, although projections may be conservative due to not accounting for future growth from pipeline projects.
Risks and Considerations: Slowing momentum in Amazon Web Services (AWS) and increasing competition in the cloud sector could pose challenges to growth assumptions, particularly if AI investments do not yield higher margins.
Investment Opportunities: Investors are encouraged to explore other high-growth tech and AI stocks, as well as undervalued companies and dividend stocks, to enhance their investment strategies and capitalize on market mispricing.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for AMZN is 294.69 USD with a low forecast of 250.00 USD and a high forecast of 340.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
47 Analyst Rating
46 Buy
1 Hold
0 Sell
Strong Buy
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
Current: 243.010
Low
250.00
Averages
294.69
High
340.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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