Etsy Sells Depop to eBay for $1.2 Billion
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
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Should l Buy AEG?
Source: Benzinga
- Significant Transaction Value: Etsy has entered into a definitive agreement with eBay to sell its fashion marketplace Depop for approximately $1.2 billion in cash, which not only provides Etsy with substantial cash flow but also enhances its financial flexibility to support future strategic investments.
- Stock Price Surge: Etsy's shares jumped 15.5% to $50.86 in pre-market trading, reflecting a positive market reaction to the deal and increasing investor confidence in the company's future growth potential.
- Market Consolidation Trend: This transaction signifies further consolidation in the e-commerce sector, as eBay's acquisition of Depop will expand its influence in the fashion market, while Etsy can focus on its core business to improve operational efficiency.
- Strategic Focus Shift: By selling Depop, Etsy can reallocate resources to concentrate on growth within its primary platform, with expectations to drive long-term profitability through optimizing product lines and enhancing user experience.
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Analyst Views on AEG
About AEG
Aegon Ltd. (Aegon) is an international financial service holding company. The Company offers products and services across insurance, long-term savings, banking and asset management. In the United States, the Company operates under two brands: Transamerica and World Financial Group Insurance Agency, which offers life insurance, investments and retirement solutions. In the Netherlands, Aegon focuses on life insurance, long-term savings, pension and annuity solutions, and mortgages. In the United Kingdom, Aegon is the investment platform, providing a range of investment, retirement solutions, and protection products to individuals, advisers, and employers. In China, the Company owns a stake in Aegon THTF Life Insurance Company, which offers life insurance solutions through a network of branches, primarily in eastern China. It also has a partnership with Banco Santander to distribute life, health, and non-life insurance products through the bank’s branches in Spain and Portugal.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Net Income Growth: Aegon's net result for 2025 reached EUR 980 million, a 45% increase compared to 2024, indicating a significant enhancement in the company's competitiveness and profitability, which may attract more investor interest.
- Operating Result Improvement: The operating result for 2025 stands at EUR 1.7 billion, up 15% from 2024, demonstrating effective strategies in cost control and revenue growth, thereby strengthening the company's long-term sustainability potential.
- Cash Flow Performance: Free cash flow amounted to EUR 388 million, contributing to a total of EUR 829 million for the year, consistent with the target of around EUR 800 million, reflecting robust financial management and shareholder returns.
- Dividend Increase: A proposed final dividend of EUR 0.21 per common share for 2025 represents an 11% increase over 2024, not only meeting the EUR 0.40 annual target but also showcasing the company's commitment to shareholders and confidence in future profitability.
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- Annual Dividend Growth: AEGON proposes a final dividend of €0.21 per share, bringing the total FY25 annual dividend to €0.40 per share, which represents a 14% increase compared to the total dividend per common share in 2024, indicating steady improvement in the company's profitability and boosting investor confidence.
- Dividend Payment Schedule: If approved by shareholders, AEGON's shares will go ex-dividend on June 12, 2026, with a record date of June 15, 2026, and payment scheduled for July 6, 2026, allowing investors to plan their finances accordingly.
- Market Reaction Expectations: This dividend proposal is likely to attract more investor attention to AEGON's stock, especially in the current market environment where stable dividend yields are a key factor in attracting investments, further enhancing the company's image among investors.
- Strategic Implications: AEGON's dividend growth strategy not only reflects its financial health but also demonstrates the company's confidence in future profit growth, which may enhance its performance in capital markets and increase its long-term investment appeal.
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- Significant Transaction Value: Etsy has entered into a definitive agreement with eBay to sell its fashion marketplace Depop for approximately $1.2 billion in cash, which not only provides Etsy with substantial cash flow but also enhances its financial flexibility to support future strategic investments.
- Stock Price Surge: Etsy's shares jumped 15.5% to $50.86 in pre-market trading, reflecting a positive market reaction to the deal and increasing investor confidence in the company's future growth potential.
- Market Consolidation Trend: This transaction signifies further consolidation in the e-commerce sector, as eBay's acquisition of Depop will expand its influence in the fashion market, while Etsy can focus on its core business to improve operational efficiency.
- Strategic Focus Shift: By selling Depop, Etsy can reallocate resources to concentrate on growth within its primary platform, with expectations to drive long-term profitability through optimizing product lines and enhancing user experience.
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- Financial Strength Rating: AM Best has affirmed the Financial Strength Rating of A (Excellent) and Long-Term Issuer Credit Ratings of 'a+' (Excellent) for Aegon Ltd.'s U.S. life/health subsidiaries, indicating strong balance sheet strength and stable outlook.
- Capital Adequacy: Aegon USA's risk-adjusted capitalization is assessed as strong to very strong, with AM Best expecting this robust capital adequacy to be maintained in the near term, ensuring substantial financial flexibility and borrowing capacity.
- Diversified Business: Aegon USA's overall premiums increased in 2024 and remained stable through the first three quarters of 2025, with its diversified product lines contributing positively to operating earnings, reflecting a favorable business profile.
- Strategic Relocation: Aegon Ltd. plans to relocate its headquarters to the U.S. by 2028 and will be renamed Transamerica Inc., aiming to prioritize resources towards building a leading U.S. life insurance and retirement company, thereby enhancing its competitive position in the market.
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- Rating Updates: On January 16, Berenger Bank reiterated a Buy rating for Aegon Ltd. (NYSE:AEG) with a price target of €7.40, indicating confidence in the stock's potential.
- Target Price Adjustment: Morgan Stanley cut Aegon's price target from €7.30 to €7 on January 9 while maintaining an Overweight rating, reflecting a cautious outlook on the stock's future performance.
- Market Expansion Plan: Aegon UK announced on January 5 that it will expand access to private market assets for over 375,000 members of its second-largest workplace default fund, with investments across various asset classes starting in summer 2026, enhancing its market competitiveness.
- Successful Integration: This initiative builds on the successful integration of private markets for 700,000 members of Aegon UK's largest workplace default fund, showcasing the company's ongoing growth potential in private market investments.
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- Leadership Enhancement: Ethos has appointed Mark Mullin to its Board of Directors, bringing over 40 years of leadership experience in the insurance industry, which is expected to provide strategic guidance and support the company's expansion in the rapidly growing life insurance market.
- Industry Influence: As the former CEO of Transamerica, Mullin drove brand modernization and customer-focused innovation, which will provide Ethos with valuable industry insights and experience in the technology-driven insurance sector.
- Strategic Alignment: Mullin's addition aligns with Ethos's mission to simplify access to life insurance through technology, which is anticipated to enhance the company's recognition among consumers and increase market share.
- Board Diversity: Mullin's appointment adds diversity to Ethos's board, which, alongside its founders, includes several industry leaders, thereby strengthening the company's competitiveness and innovation capabilities in the insurtech space.
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