Disney Launches Short-Form Video Platform Verts
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 14 2026
0mins
Should l Buy DIS?
Source: Yahoo Finance
- Launch of Short-Form Platform: Disney has rolled out its short-form video platform Verts to US mobile users, aiming to enhance user engagement and increase watch time through an interactive video content icon within the Disney+ app.
- Content Discovery Enhancement: Verts allows users to easily browse clips and add shows to their watchlists, addressing the challenge of content discovery on Disney+ while reducing reliance on other media platforms for content visibility.
- User Feedback Mechanism: The platform enables users to influence the recommendation engine through their viewing habits, providing personalized content suggestions that enhance user experience and boost overall platform engagement.
- Monetization Potential: Disney plans to introduce creator content in the future, leveraging Verts as a new monetization avenue, further solidifying its leadership position in the entertainment industry and attracting more fan participation.
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Analyst Views on DIS
Wall Street analysts forecast DIS stock price to rise
19 Analyst Rating
16 Buy
3 Hold
0 Sell
Strong Buy
Current: 96.560
Low
123.00
Averages
137.29
High
152.00
Current: 96.560
Low
123.00
Averages
137.29
High
152.00
About DIS
The Walt Disney Company is a diversified worldwide entertainment company. The Company's segments include Entertainment, Sports and Experiences. The Entertainment segment generally encompasses its non-sports focused global film and episodic content production and distribution activities. The lines of business within the Entertainment segment along with their business activities include Linear Networks, Direct-to-Consumer, and Content Sales/Licensing. The Sports segment encompasses its sports-focused global television and direct-to-consumer (DTC) video streaming content production and distribution activities. The lines of business within the Sports segment include ESPN and Star. The Experiences segment includes Parks and Experiences and Consumer Products. Parks and Experiences consists of Walt Disney World Resort in Florida, Disneyland Resort in California, Disney Cruise Line, and others. Consumer Products includes licensing of its trade names, characters, visual, literary and other IP.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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