Chili's Challenges Fast Food Standards with New Chicken Sandwiches
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy EAT?
Source: PRnewswire
- Chicken Sandwich Innovation: Chili's introduces the Big Crispy and Spicy Big Crispy chicken sandwiches as part of the 3 For Me meal priced at $10.99, offering a value experience that surpasses fast food, which is expected to attract more consumers to its comprehensive dining experience.
- Competitive Market Advantage: The average Big Crispy chicken sandwich is 80% larger than McDonald's McCrispy, and by providing larger portions and higher quality products, Chili's not only enhances its brand image but also sets a new value standard in the fiercely competitive fast food market.
- Immersive Experience Event: Chili's will host the Big Crispy Food Court pop-up event in New York City, inviting consumers to serve as jurors and experience its newly launched chicken sandwiches, further enhancing interaction between the brand and consumers and boosting brand loyalty.
- Comprehensive Marketing Promotion: Chili's encourages consumers to share their views on fast food via social media, offering a chance to win gift cards, thereby increasing brand exposure and attracting more customers, further solidifying its leadership position in the casual dining industry.
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Analyst Views on EAT
Wall Street analysts forecast EAT stock price to rise
18 Analyst Rating
13 Buy
5 Hold
0 Sell
Moderate Buy
Current: 157.230
Low
155.00
Averages
188.00
High
210.00
Current: 157.230
Low
155.00
Averages
188.00
High
210.00
About EAT
Brinker International, Inc. is a casual dining restaurant company. The Company owns, operates or franchises the Chili’s Grill & Bar (Chili’s) and Maggiano’s Little Italy (Maggiano’s) restaurant brands. It includes approximately 1,600 restaurants across 31 countries and two United States territories, serving flavors, handcrafted drinks, and hospitality. Its segments include Chili’s and Maggiano’s. The Chili’s segment is principally located in the United States and operates within the full-service casual dining segment of the industry. The Maggiano’s segment offers carry-out and delivery options with delivery service which makes restaurants more accessible to guests. It also offers banquet rooms to host large special events, particularly during the holiday season. Its 3 for Me platform, offers non-alcoholic drink, appetizer and entrees for guests. Its To-Go menu is available through Chili’s mobile application, chilis.com, and delivery partners.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Brinker International Schedules Q3 2026 Earnings Call on April 29
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- Investor Relations Access: The live audio webcast of the conference call will be accessible through Brinker's investor relations website, and a replay will be available for two weeks post-event, ensuring all investors can access key information and participate in discussions.
- Company Scale and Influence: Brinker International operates, owns, or franchises over 1,600 restaurants across 29 countries and two U.S. territories, committed to delivering bold flavors, handcrafted drinks, and genuine hospitality, showcasing its leadership in the casual dining sector.
- Industry Recognition and Achievements: In 2025, Brinker was named the top workplace in the Dallas-Fort Worth area by both the Dallas Business Journal and The Dallas Morning News, with CEO Kevin Hochman receiving the 2025 IFMA Gold Plate Award and being recognized as one of Barron's Top 25 CEOs globally, further solidifying the company's industry reputation.
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- Company Scale and Impact: Brinker operates, owns, or franchises over 1,600 restaurants across 29 countries and two U.S. territories, leveraging its Chili's and Maggiano's brands to deliver unique dining experiences, thereby solidifying its leadership in the casual dining sector.
- Industry Recognition and Awards: In 2025, Brinker was named the top workplace in the Dallas-Fort Worth area by both the Dallas Business Journal and The Dallas Morning News, while CEO Kevin Hochman received the 2025 IFMA Gold Plate Award and was recognized as one of Barron's Top 25 CEOs globally, reflecting the company's outstanding performance in the industry.
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- Chicken Sandwich Innovation: Chili's introduces the Big Crispy and Spicy Big Crispy chicken sandwiches as part of the 3 For Me meal priced at $10.99, offering a value experience that surpasses fast food, which is expected to attract more consumers to its comprehensive dining experience.
- Competitive Market Advantage: The average Big Crispy chicken sandwich is 80% larger than McDonald's McCrispy, and by providing larger portions and higher quality products, Chili's not only enhances its brand image but also sets a new value standard in the fiercely competitive fast food market.
- Immersive Experience Event: Chili's will host the Big Crispy Food Court pop-up event in New York City, inviting consumers to serve as jurors and experience its newly launched chicken sandwiches, further enhancing interaction between the brand and consumers and boosting brand loyalty.
- Comprehensive Marketing Promotion: Chili's encourages consumers to share their views on fast food via social media, offering a chance to win gift cards, thereby increasing brand exposure and attracting more customers, further solidifying its leadership position in the casual dining industry.
See More
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- Market Research Backing: A study by Chili's reveals that the average Big Crispy filet is 82% larger than McDonald's McCrispy, which not only meets consumer expectations for value but also distinguishes Chili's in a competitive landscape by providing larger portion sizes.
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- Logistics Cost Reduction: As oil prices decline, the expected reduction in food logistics costs for the restaurant sector alleviates cost-of-living pressures on consumers, potentially leading to increased dining out frequency and boosting casual dining sales.
- Supply Chain Stabilization: The ceasefire helps stabilize the supply chain for various commodities threatened by the closure of the Strait of Hormuz, while lower energy costs also reduce indirect expenses for restaurant operations, such as heating and electricity.
- Market Volatility: Brinker International's stock has experienced 18 moves greater than 5% over the past year, and while today's increase is seen as significant, the market's perception of the company's fundamentals remains unchanged.
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- Rapid Stock Review: Stocks mentioned in Thursday's rapid-fire segment included Brinker, Texas Roadhouse, and Constellation Brands, indicating a focus on diversified investment strategies while emphasizing Jim Cramer's long-term holding approach in specific stocks within his charitable trust.
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Brinker International Schedules Q3 2026 Earnings Call on April 29
- Earnings Call Announcement: Brinker International has scheduled its earnings conference call for April 29, 2026, at 9 a.m. Eastern Time to review its Q3 fiscal 2026 earnings, which will be released before market opening, aiming to provide investors with the latest business updates.
- Investor Relations Access: The live audio webcast of the conference call will be accessible through Brinker's investor relations website, and a replay will be available for two weeks post-event, ensuring all investors can access key information and participate in discussions.
- Company Scale and Influence: Brinker International operates, owns, or franchises over 1,600 restaurants across 29 countries and two U.S. territories, committed to delivering bold flavors, handcrafted drinks, and genuine hospitality, showcasing its leadership in the casual dining sector.
- Industry Recognition and Achievements: In 2025, Brinker was named the top workplace in the Dallas-Fort Worth area by both the Dallas Business Journal and The Dallas Morning News, with CEO Kevin Hochman receiving the 2025 IFMA Gold Plate Award and being recognized as one of Barron's Top 25 CEOs globally, further solidifying the company's industry reputation.
See More
Brinker International Schedules Q3 FY2026 Earnings Call
- Earnings Call Scheduled: Brinker International has set its earnings conference call for April 29, 2026, at 9 a.m. ET to review its Q3 FY2026 earnings, which will be announced before market open, thereby providing investors with timely financial insights and business updates.
- Company Scale and Impact: Brinker operates, owns, or franchises over 1,600 restaurants across 29 countries and two U.S. territories, leveraging its Chili's and Maggiano's brands to deliver unique dining experiences, thereby solidifying its leadership in the casual dining sector.
- Industry Recognition and Awards: In 2025, Brinker was named the top workplace in the Dallas-Fort Worth area by both the Dallas Business Journal and The Dallas Morning News, while CEO Kevin Hochman received the 2025 IFMA Gold Plate Award and was recognized as one of Barron's Top 25 CEOs globally, reflecting the company's outstanding performance in the industry.
- Brand Honors: Chili's received multiple accolades in 2025, including placements on Fast Company's
See More
Chili's Challenges Fast Food Standards with New Chicken Sandwiches
- Chicken Sandwich Innovation: Chili's introduces the Big Crispy and Spicy Big Crispy chicken sandwiches as part of the 3 For Me meal priced at $10.99, offering a value experience that surpasses fast food, which is expected to attract more consumers to its comprehensive dining experience.
- Competitive Market Advantage: The average Big Crispy chicken sandwich is 80% larger than McDonald's McCrispy, and by providing larger portions and higher quality products, Chili's not only enhances its brand image but also sets a new value standard in the fiercely competitive fast food market.
- Immersive Experience Event: Chili's will host the Big Crispy Food Court pop-up event in New York City, inviting consumers to serve as jurors and experience its newly launched chicken sandwiches, further enhancing interaction between the brand and consumers and boosting brand loyalty.
- Comprehensive Marketing Promotion: Chili's encourages consumers to share their views on fast food via social media, offering a chance to win gift cards, thereby increasing brand exposure and attracting more customers, further solidifying its leadership position in the casual dining industry.
See More
Chili's Launches Value Chicken Sandwiches to Challenge Fast Food
- Industry-Leading Value: Chili's introduces the Big Crispy and Spicy Big Crispy chicken sandwiches as part of the 3 For Me menu at just $10.99, offering an entrée, fries, unlimited chips, and drinks, significantly enhancing the dining experience and challenging fast food's value promises.
- Market Research Backing: A study by Chili's reveals that the average Big Crispy filet is 82% larger than McDonald's McCrispy, which not only meets consumer expectations for value but also distinguishes Chili's in a competitive landscape by providing larger portion sizes.
- Immersive Experience: Chili's will host the
See More
Brinker International Shares Surge on Iranian Conflict Reprieve
- Stock Price Surge: Brinker International's shares jumped 5.2% in the afternoon session, reflecting a positive market reaction to the temporary reprieve in the Iranian conflict, with investors anticipating improved prospects for the restaurant industry.
- Logistics Cost Reduction: As oil prices decline, the expected reduction in food logistics costs for the restaurant sector alleviates cost-of-living pressures on consumers, potentially leading to increased dining out frequency and boosting casual dining sales.
- Supply Chain Stabilization: The ceasefire helps stabilize the supply chain for various commodities threatened by the closure of the Strait of Hormuz, while lower energy costs also reduce indirect expenses for restaurant operations, such as heating and electricity.
- Market Volatility: Brinker International's stock has experienced 18 moves greater than 5% over the past year, and while today's increase is seen as significant, the market's perception of the company's fundamentals remains unchanged.
See More
Market Volatility and Amazon's Acquisition Talks
- Market Volatility: Stocks experienced significant declines at the open on Thursday due to President Trump's hawkish remarks on the Iran war, which raised concerns and caused oil prices to surge; however, news of Iran working with Oman on a shipping protocol eased oil price pressures, allowing the S&P 500 to briefly trade higher, reflecting the market's high uncertainty.
- Amazon Acquisition Talks: Amazon is in negotiations to acquire satellite company Globalstar to advance its internet-from-space service, Leo, having launched about 200 low Earth orbit satellites despite competition from SpaceX's Starlink, which has over 10,000 satellites; this move is expected to enhance rural internet access and make Prime membership more attractive.
- Microsoft's AI Investment Lag: A profile on Microsoft CFO Amy Mood highlighted the company's conservative approach to AI spending, which has led to a competitive disadvantage, with the stock down 23% year-to-date; nevertheless, analysts remain optimistic about management's ability to address these challenges, maintaining a $600 price target.
- Rapid Stock Review: Stocks mentioned in Thursday's rapid-fire segment included Brinker, Texas Roadhouse, and Constellation Brands, indicating a focus on diversified investment strategies while emphasizing Jim Cramer's long-term holding approach in specific stocks within his charitable trust.
See More
