Celsius Sees Strong Growth Driven by Alani Nu
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 18 hours ago
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Should l Buy CELH?
Source: NASDAQ.COM
- Revenue Surge: Celsius's revenue surged 136% to $370 million driven by Alani Nu, with overall sales soaring 117% to $721.6 million, indicating strong market demand and brand appeal.
- Profitability Improvement: Adjusted earnings per share (EPS) jumped 86% to $0.26, while adjusted EBITDA climbed 113% to $134.1 million, reflecting significant progress in cost control and operational efficiency.
- Market Expansion Plans: Celsius plans to expand its international presence, currently in 10 markets, and aims to drive further growth through increased shelf space and the launch of a non-carbonated line.
- Valuation Reasonable: The stock trades at about 34 times 2026 analyst estimates, which is considered reasonable given its strong growth potential, although investors should be cautious as growth may slow in the future.
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Analyst Views on CELH
Wall Street analysts forecast CELH stock price to rise
17 Analyst Rating
14 Buy
2 Hold
1 Sell
Strong Buy
Current: 49.250
Low
45.00
Averages
62.85
High
80.00
Current: 49.250
Low
45.00
Averages
62.85
High
80.00
About CELH
Celsius Holdings, Inc. is engaged in the development, processing, marketing, sale, and distribution of functional energy drinks to a range of consumers. The Company's flagship asset, CELSIUS, is marketed as a lifestyle and energy drink. This product line comes in two versions: a ready-to-drink form and an on-the-go powder form. It also offers a new CELSIUS Essentials line, available in 16-ounce cans and a Hydration line of zero-sugar powders that are infused with electrolytes and are available in a variety of fruit-forward flavors. Celsius products are offered in retail channels across the United States, including conventional grocery, natural, convenience, fitness, mass market, vitamin specialty and e-commerce platforms. Its product's formulation includes ingredients and supplements such as green tea (EGCG), ginger (from the root), calcium, chromium, B vitamins and vitamin C. The Company's product portfolio also includes the health and wellness brand Alani Nu.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Revenue Surge: Celsius reported a pro forma revenue increase of 136% to $370 million, driven by Alani Nu, with overall sales soaring 117% to $721.6 million, indicating strong growth potential in the beverage market.
- Brand Performance Discrepancy: While Celsius brand revenue fell 7.7%, Alani Nu's retail sales surged 76.9%, and Rockstar contributed $45 million in sales, reflecting initial success in brand integration and shifting market demands.
- Profitability Improvement: Adjusted earnings per share (EPS) jumped 86% to $0.26, and adjusted EBITDA climbed 113% to $134.1 million, showcasing significant enhancements in profitability, with expectations for further gross margin improvements.
- Market Expansion Plans: Celsius aims to expand its international presence, currently in 10 markets, anticipating increased shelf space, particularly following the distribution transition with PepsiCo, which will further enhance brand global reach.
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- Revenue Surge: Celsius's revenue surged 136% to $370 million driven by Alani Nu, with overall sales soaring 117% to $721.6 million, indicating strong market demand and brand appeal.
- Profitability Improvement: Adjusted earnings per share (EPS) jumped 86% to $0.26, while adjusted EBITDA climbed 113% to $134.1 million, reflecting significant progress in cost control and operational efficiency.
- Market Expansion Plans: Celsius plans to expand its international presence, currently in 10 markets, and aims to drive further growth through increased shelf space and the launch of a non-carbonated line.
- Valuation Reasonable: The stock trades at about 34 times 2026 analyst estimates, which is considered reasonable given its strong growth potential, although investors should be cautious as growth may slow in the future.
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- On Holding's Growth Potential: On Holding achieved a 34% year-over-year net sales growth in 2025 and aims to double its net sales by 2026, demonstrating strong competitiveness and innovation in the athletic footwear market.
- Celsius's Market Position: Celsius holds a 20% market share in the U.S. energy drink sector and has established a 99.5% all-commodity volume through its partnership with PepsiCo, creating a distribution moat that is difficult for competitors to replicate.
- e.l.f. Beauty's Brand Advantage: e.l.f. Beauty has enhanced its cultural relevance and premium positioning through the acquisition of the Rhode brand, showcasing its strong appeal among younger consumers in the beauty market.
- Long-Term Investment Confidence: All three companies exhibit robust growth potential and market adaptability, making them suitable for long-term holding to navigate future economic fluctuations and market changes.
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- Strong Performance: Celsius Holdings reported an adjusted EPS of 26 cents for Q4, exceeding the analyst consensus of 20 cents, indicating a significant improvement in profitability.
- Sales Surge: The quarterly sales reached $721.628 million, a 117% year-over-year increase, far surpassing the market expectation of $640.834 million, demonstrating the brand's robust market performance.
- Analyst Upgrade: Bank of America Securities analyst Peter T. Galbo upgraded Celsius stock from Underperform to Buy, raising the price target from $45 to $65, signaling strong growth potential for the company.
- EBITDA Forecast Increase: The analyst raised the fiscal 2026 adjusted EBITDA estimate from $746 million to $815.9 million, reflecting strong sales trends for Alani Nu and enhancing investor confidence in the company's future.
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- Stock Price Surge: Celsius Holdings' shares have nearly doubled, increasing by 99% over the past year, reflecting strong market confidence in its growth prospects, particularly following the acquisition of Alani Nu, which led to better-than-expected financial results.
- Successful Acquisition: Celsius acquired Alani Nu for $1.65 billion, a price that was only 1.3 times its sales, which is expected to drive future revenue growth, especially after Alani Nu contributed $1 billion in revenue.
- Significant Revenue Growth: Following the acquisition of Alani Nu, Celsius reported year-over-year revenue growth rates of 84%, 173%, and 117% in the subsequent three quarters, highlighting the strategic significance of the acquisition and strong market demand.
- Improved Profitability: Celsius' adjusted earnings nearly doubled to $1.34 per share in 2025, prompting analysts to raise their price targets, indicating that the company has achieved significant profitability in a competitive beverage market.
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- Earnings Beat: Celsius has achieved earnings beats of at least 37% for three consecutive quarters since acquiring Alani Nu, generating $370 million in revenue in Q4 and reaching an annual run rate of $1.5 billion, indicating the acquisition's success and strong market demand.
- Brand Recovery: Celsius brand sales grew by 8% in 2025, totaling $1.5 billion, successfully reversing the decline seen in early 2024, demonstrating the company's strengthening competitive position in the market.
- Acquisition Impact: Alani Nu independently generated approximately $500 million in sales in 2024, contributing 25% to Celsius's total revenue of $2.5 billion in 2025, highlighting the strategic value and market potential of the acquisition.
- Profitability Improvement: Celsius's adjusted earnings nearly doubled to $1.34 per share in 2025, with analysts raising their 2026 profit expectations to $1.84 per share, reflecting the company's strong growth momentum and market confidence.
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