BuzzFeed, Inc. (BZFD) Q2 2025 Earnings Call Transcript
Total Revenue $46.4 million in Q2 2025, an increase of 13% year-over-year from $41.1 million in Q2 2024. Growth was driven by a fourfold increase in studio revenue, a 23% increase in organic affiliate commerce, and an 11% increase in programmatic advertising, offsetting softer results in direct sold advertising and direct sold content.
Advertising Revenue $22.6 million in Q2 2025, a decrease of 3% year-over-year from $23.2 million in Q2 2024. Programmatic advertising grew by 11% year-over-year to $17.4 million, while direct sold advertising declined by 31% due to market softness and a deliberate focus on programmatic advertising.
Content Revenue $10.7 million in Q2 2025, an increase of 53% year-over-year from $7 million in Q2 2024. Growth was driven by a nearly fourfold increase in studio revenue of $4.7 million, partially offset by a 17% decline in direct sold content due to muted demand and a shift towards higher-value partnerships.
Commerce and Other Revenues $13.1 million in Q2 2025, an increase of 20% year-over-year from $10.9 million in Q2 2024. Organic affiliate commerce grew 23% year-over-year to $12.8 million, supported by strong audience demand and an expanding partner base. Product licensing saw a minor decline of $200,000.
Net Loss from Continuing Operations $10.6 million in Q2 2025, worsening from a loss of $5.4 million in Q2 2024. This was primarily driven by a $5.5 million nonrecurring charge related to the extinguishment of convertible notes.
Adjusted EBITDA $2 million in Q2 2025, an increase from $800,000 in Q2 2024. This includes a one-time $2.4 million reversal that positively impacted the quarter's results.
Total U.S. Time Spent 69.9 million hours in Q2 2025, a slight decrease from 71 million hours in Q2 2024 but a 3% increase quarter-over-quarter from Q1 2025. This reflects deeper loyalty and a higher share of traffic coming directly to owned and operated properties.
Trade with 70% Backtested Accuracy
Analyst Views on BZFD
About BZFD
About the author

BuzzFeed Utilizes Taboola's DeeperDive AI for Its Asian Websites
BuzzFeed's AI Partnership: BuzzFeed, Inc. announced a partnership with Taboola to implement the DeeperDive generative AI answer engine in Southeast Asia, marking its first regional integration of an AI search assistant on its platforms in Singapore, Malaysia, and the Philippines.
Functionality of DeeperDive: The DeeperDive tool operates on publisher websites, providing instant answers to reader inquiries using the publisher's content and suggesting related articles to enhance user engagement without redirecting them to external sites.
Monetization Strategy: The integration of DeeperDive allows publishers to include high-intent ads within AI-generated responses, creating new revenue streams while maintaining user experience and audience ownership.
Future of Digital Publishing: BuzzFeed aims to strengthen its relationship with readers through on-site AI interactions, with management emphasizing the importance of adapting to AI technologies to future-proof digital publishing models and enhance long-term monetization.

BuzzFeed Studios Revives Main "BuzzFeed Video" YouTube Channel: Beloved Shows Come Back, New Series Debut
Relaunch of BuzzFeed Video: BuzzFeed has announced the relaunch of its YouTube channel, BuzzFeed Video, featuring new programming, returning fan-favorite series, and fresh talent aimed at engaging a new generation with entertaining and authentic content.
Upcoming Shows and Features: The new slate includes returning series like "Mom in Progress," new game shows like "Feed Feud," and experimental content through the "BuzzFeed Video Lab," with episodes premiering weekly throughout the fall season.






