Baozun Beats Revenue Estimates with Strong Q1 Growth, Shares Surge
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 28 2024
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Source: Benzinga
- Revenue Growth: Baozun Inc reported a 4.9% year-on-year revenue growth in the fiscal first quarter of 2024, reaching 1.98 billion Chinese yuan.
- Financial Performance: The company's adjusted loss per ADS was $0.03, surpassing the analyst consensus estimate, leading to a rise in stock price.
- Segment Performance: Product sales revenue increased by 6.2% year-on-year, while services revenue grew by 4.1%.
- Operational Update: Around 42.8% of the BEC segment's brand partners were involved in store operations across multiple channels by the end of the quarter.
- Market Response: Despite a 32% decline in stock value over the past year, Baozun shares traded higher by 5.17% premarket following the latest financial results.
Analyst Views on BZUN
Wall Street analysts forecast BZUN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BZUN is 3.81 USD with a low forecast of 3.81 USD and a high forecast of 3.81 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 2.830
Low
3.81
Averages
3.81
High
3.81
Current: 2.830
Low
3.81
Averages
3.81
High
3.81
No data
About BZUN
Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
