Apple to Host Special Event Globally on March 4
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 17 2026
0mins
Should l Buy AAPL?
Source: Benzinga
- Event Announcement: Apple Inc. has announced a special event on March 4 in New York, London, and Shanghai, inviting select media for a more intimate gathering, which may enhance consumer engagement and brand loyalty.
- Expected Product Launches: The event is anticipated to unveil several new products, including the iPhone 17e, MacBook Pro with M5 Pro and M5 Max chips, eighth-generation iPad Air, and twelfth-generation iPad, thereby expanding Apple's product offerings to meet market demand.
- Market Performance Insights: According to Benzinga, Apple's stock has declined 5.62% year-to-date, with a 2.27% drop to $255.78 at Friday's close, indicating cautious market sentiment regarding Apple's future performance.
- Strategic Future Outlook: Analyst Keith Fitz-Gerald suggests that Apple is preparing for significant product launches in 2026, particularly focusing on premium iPhone models, reflecting the company's long-term strategic planning in product innovation and market positioning.
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Analyst Views on AAPL
Wall Street analysts forecast AAPL stock price to rise
27 Analyst Rating
17 Buy
9 Hold
1 Sell
Moderate Buy
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
Current: 255.630
Low
239.00
Averages
306.89
High
350.00
About AAPL
Apple Inc. designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services. Its product categories include iPhone, Mac, iPad, and Wearables, Home and Accessories. Its software platforms include iOS, iPadOS, macOS, watchOS, visionOS, and tvOS. Its services include advertising, AppleCare, cloud services, digital content and payment services. The Company operates various platforms, including the App Store, that allow customers to discover and download applications and digital content, such as books, music, video, games and podcasts. It also offers digital content through subscription-based services, including Apple Arcade, Apple Fitness+, Apple Music, Apple News+, and Apple TV+. Its products include iPhone 16 Pro, iPhone 16, iPhone 15, iPhone 14, iPhone SE, MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, Mac Pro, iPad Pro, iPad Air, AirPods, AirPods Pro, AirPods Max, Apple TV, Apple Vision Pro and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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