Amazon Raises Ad-Free Prime Video Price to $4.99
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy AMZN?
Source: CNBC
- Price Increase: Amazon announced a price hike for its ad-free Prime Video service from $2.99 to $4.99 per month starting April 10, representing a 67% increase, aimed at aligning with other major streaming services while providing users with more options.
- Service Enhancements: The newly branded “Prime Video Ultra” will introduce several new features, including the ability to watch on five devices simultaneously, up to 100 downloads, and 4K streaming, demonstrating Amazon's ongoing investment in enhancing user experience.
- User Growth: Despite analysts questioning whether the additional fee would lead to Prime member cancellations, Amazon's latest earnings report indicated that the average ad-supported audience for Prime Video has grown from 200 million in April 2024 to 315 million globally, reflecting a sustained expansion of its user base.
- Advertising Revenue Surge: According to Amazon's latest annual filing, advertising revenue for 2025 rose 22% year-over-year to $68.6 billion, solidifying its position as the third-largest player in the digital ad market, showcasing the company's strong performance in its advertising business.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy AMZN?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 207.670
Low
175.00
Averages
280.01
High
325.00
Current: 207.670
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Amazon to Invest €33.7 Billion in Spain's Data Center Expansion
- Investment Scale Expansion: Amazon announced an increase in its investment in Spain from the original 2024 plan by €18 billion, bringing the total to €33.7 billion, aimed at expanding data center infrastructure and supporting cloud and AI capabilities, marking its largest tech investment in the country to date.
- Significant Economic Contribution: This investment is projected to contribute €31.7 billion to Spain's national GDP and create approximately 29,900 full-time equivalent jobs annually, including 6,700 direct positions in data center operations and technical roles, further driving local economic development.
- Community Development Initiatives: Amazon plans to invest €30 million in various community programs across Spain over the next decade, focusing on education and local development, aiming to enhance the company's social responsibility image in the region.
- Supply Chain Facility Construction: Amazon is building specialized supply chain facilities in Aragón, expected to create around 1,800 local jobs, including a server manufacturing plant and facilities for the manufacturing and repair of AI and ML servers, further strengthening its data center infrastructure support across Europe.
See More
Oracle's Cloud Infrastructure Outlook Brightens
- Cloud Infrastructure Revenue Outlook: Oracle anticipates a 77% revenue growth in its cloud infrastructure division for fiscal 2026, reaching $18 billion, with projections soaring to $144 billion by fiscal 2030, indicating robust market demand and growth potential.
- Remaining Performance Obligations Risk: While Oracle reported $455 billion in remaining performance obligations, $300 billion of which is tied to OpenAI, concerns arose regarding OpenAI's ability to fulfill its $1.4 trillion commitments, increasing Oracle's financial risk profile.
- Capital Expenditure Increase: In its fiscal 2026 second-quarter earnings report, Oracle raised its full-year capital expenditure guidance from $35 billion to $50 billion, and despite reporting negative free cash flow, investor concerns about risk remained unaddressed.
- OpenAI Financing Boost: OpenAI's recent successful $110 billion financing round, with a valuation of $730 billion, provides a solid runway for its future IPO and advertising initiatives, potentially enabling it to meet its infrastructure commitments with Oracle, thereby enhancing market confidence in Oracle's prospects.
See More
Oracle Expands Data Centers Amid AI Contracts
- Data Center Expansion: Oracle is building data centers that rent chips to companies seeking to run AI solutions, with projections indicating cloud infrastructure revenue could reach $158 billion by fiscal year 2030, reflecting strong market demand.
- Partnership with OpenAI: Oracle's performance is heavily reliant on a multi-year contract with OpenAI, which recently raised $110 billion, bolstering Oracle's confidence in future revenues, despite OpenAI's annual revenue being only $20 billion.
- Increased Capital Expenditure: In its fiscal 2026 second-quarter report, Oracle raised its capital expenditure guidance from $35 billion to $50 billion; although negative free cash flow raised investor concerns, strong remaining performance obligations (RPOs) of $553 billion indicate significant future growth potential.
- Positive Market Reaction: Following OpenAI's successful financing, Oracle's stock rebounded, with increased investor confidence in demand for its cloud infrastructure, and projections suggest it will exceed $18 billion in revenue this quarter, aligning with management's guidance.
See More
Nebius Group Emerges as Core Pillar of AI Infrastructure
- Strategic Partnerships: Nebius Group's multi-year agreements with Microsoft and Meta, valued at up to $19.4 billion, highlight its strong position in the AI infrastructure market, effectively meeting the cloud giants' demands for GPU infrastructure.
- Revenue Growth Outlook: Nebius is projecting annual recurring revenue between $7 billion and $9 billion for 2026, a remarkable increase from just $90 million two years ago, showcasing its robust growth potential in the rapidly expanding AI market.
- Investor Confidence Surge: Nebius shares have surged 326% over the past year, reflecting optimistic market expectations for its future growth, while its market cap-to-ARR ratio of 3.5 indicates relatively attractive valuation metrics.
- Technological Collaboration Edge: The recent $2 billion investment from Nvidia ensures Nebius has preferred access to next-generation GPU architectures, further enhancing its competitiveness and market share in the AI infrastructure sector.
See More
Small Investors' Opportunity to Double Returns
- Chewy's Market Performance: Despite Chewy's stock plummeting nearly 80% from pandemic highs, its sales continue to grow, with revenue expected to increase by 6% in fiscal 2025 and 8% in the following year, indicating a positive impact from new business lines.
- Innovation with Chewy Plus: The introduction of Chewy Plus, offering free shipping and 5% rewards, aims to enhance customer loyalty and drive sales growth, similar to Amazon Prime's model.
- Target's Transformation Plans: New CEO Michael Fiddelke has announced a $5 billion investment in store remodeling and technology upgrades, with a projected sales increase of about 2% for fiscal 2026, signaling hope for recovery.
- Target's Dividend Advantage: Despite challenges, Target maintains a 54-year streak of dividend increases, with an annual dividend of $4.56 per share yielding 3.9%, significantly higher than the S&P 500 average of 1.2%, providing investors with stable returns.
See More
Nebius Group Secures Multi-Billion Dollar AI Contracts
- Strategic Partnership: Nebius Group has secured a multi-year agreement with Microsoft valued at up to $19.4 billion to provide GPU infrastructure, significantly enhancing Nebius's position in the AI infrastructure market as demand for Azure grows.
- Investment and Growth: Nvidia's $2 billion investment in Nebius further solidifies their partnership, allowing Nebius to gain preferred access to Nvidia's next-generation GPU architectures, thereby enhancing its service capabilities to meet customer demands.
- Surging Revenue Expectations: Nebius is guiding for annual recurring revenue between $7 billion and $9 billion for 2026, a dramatic increase from just $90 million two years ago, showcasing its rapid growth potential in the AI infrastructure sector and attracting significant interest from growth investors.
- Market Valuation Discrepancy: Despite a 326% rise in Nebius's stock over the past year, its market cap-to-ARR ratio stands at 3.5, significantly lower than CoreWeave's 6.4, indicating that there may be room for valuation improvement, potentially offering a compelling opportunity for long-term investors.
See More
Amazon to Invest €33.7 Billion in Spain's Data Center Expansion
- Investment Scale Expansion: Amazon announced an increase in its investment in Spain from the original 2024 plan by €18 billion, bringing the total to €33.7 billion, aimed at expanding data center infrastructure and supporting cloud and AI capabilities, marking its largest tech investment in the country to date.
- Significant Economic Contribution: This investment is projected to contribute €31.7 billion to Spain's national GDP and create approximately 29,900 full-time equivalent jobs annually, including 6,700 direct positions in data center operations and technical roles, further driving local economic development.
- Community Development Initiatives: Amazon plans to invest €30 million in various community programs across Spain over the next decade, focusing on education and local development, aiming to enhance the company's social responsibility image in the region.
- Supply Chain Facility Construction: Amazon is building specialized supply chain facilities in Aragón, expected to create around 1,800 local jobs, including a server manufacturing plant and facilities for the manufacturing and repair of AI and ML servers, further strengthening its data center infrastructure support across Europe.
See More
Oracle's Cloud Infrastructure Outlook Brightens
- Cloud Infrastructure Revenue Outlook: Oracle anticipates a 77% revenue growth in its cloud infrastructure division for fiscal 2026, reaching $18 billion, with projections soaring to $144 billion by fiscal 2030, indicating robust market demand and growth potential.
- Remaining Performance Obligations Risk: While Oracle reported $455 billion in remaining performance obligations, $300 billion of which is tied to OpenAI, concerns arose regarding OpenAI's ability to fulfill its $1.4 trillion commitments, increasing Oracle's financial risk profile.
- Capital Expenditure Increase: In its fiscal 2026 second-quarter earnings report, Oracle raised its full-year capital expenditure guidance from $35 billion to $50 billion, and despite reporting negative free cash flow, investor concerns about risk remained unaddressed.
- OpenAI Financing Boost: OpenAI's recent successful $110 billion financing round, with a valuation of $730 billion, provides a solid runway for its future IPO and advertising initiatives, potentially enabling it to meet its infrastructure commitments with Oracle, thereby enhancing market confidence in Oracle's prospects.
See More
Oracle Expands Data Centers Amid AI Contracts
- Data Center Expansion: Oracle is building data centers that rent chips to companies seeking to run AI solutions, with projections indicating cloud infrastructure revenue could reach $158 billion by fiscal year 2030, reflecting strong market demand.
- Partnership with OpenAI: Oracle's performance is heavily reliant on a multi-year contract with OpenAI, which recently raised $110 billion, bolstering Oracle's confidence in future revenues, despite OpenAI's annual revenue being only $20 billion.
- Increased Capital Expenditure: In its fiscal 2026 second-quarter report, Oracle raised its capital expenditure guidance from $35 billion to $50 billion; although negative free cash flow raised investor concerns, strong remaining performance obligations (RPOs) of $553 billion indicate significant future growth potential.
- Positive Market Reaction: Following OpenAI's successful financing, Oracle's stock rebounded, with increased investor confidence in demand for its cloud infrastructure, and projections suggest it will exceed $18 billion in revenue this quarter, aligning with management's guidance.
See More
Nebius Group Emerges as Core Pillar of AI Infrastructure
- Strategic Partnerships: Nebius Group's multi-year agreements with Microsoft and Meta, valued at up to $19.4 billion, highlight its strong position in the AI infrastructure market, effectively meeting the cloud giants' demands for GPU infrastructure.
- Revenue Growth Outlook: Nebius is projecting annual recurring revenue between $7 billion and $9 billion for 2026, a remarkable increase from just $90 million two years ago, showcasing its robust growth potential in the rapidly expanding AI market.
- Investor Confidence Surge: Nebius shares have surged 326% over the past year, reflecting optimistic market expectations for its future growth, while its market cap-to-ARR ratio of 3.5 indicates relatively attractive valuation metrics.
- Technological Collaboration Edge: The recent $2 billion investment from Nvidia ensures Nebius has preferred access to next-generation GPU architectures, further enhancing its competitiveness and market share in the AI infrastructure sector.
See More
Small Investors' Opportunity to Double Returns
- Chewy's Market Performance: Despite Chewy's stock plummeting nearly 80% from pandemic highs, its sales continue to grow, with revenue expected to increase by 6% in fiscal 2025 and 8% in the following year, indicating a positive impact from new business lines.
- Innovation with Chewy Plus: The introduction of Chewy Plus, offering free shipping and 5% rewards, aims to enhance customer loyalty and drive sales growth, similar to Amazon Prime's model.
- Target's Transformation Plans: New CEO Michael Fiddelke has announced a $5 billion investment in store remodeling and technology upgrades, with a projected sales increase of about 2% for fiscal 2026, signaling hope for recovery.
- Target's Dividend Advantage: Despite challenges, Target maintains a 54-year streak of dividend increases, with an annual dividend of $4.56 per share yielding 3.9%, significantly higher than the S&P 500 average of 1.2%, providing investors with stable returns.
See More
Nebius Group Secures Multi-Billion Dollar AI Contracts
- Strategic Partnership: Nebius Group has secured a multi-year agreement with Microsoft valued at up to $19.4 billion to provide GPU infrastructure, significantly enhancing Nebius's position in the AI infrastructure market as demand for Azure grows.
- Investment and Growth: Nvidia's $2 billion investment in Nebius further solidifies their partnership, allowing Nebius to gain preferred access to Nvidia's next-generation GPU architectures, thereby enhancing its service capabilities to meet customer demands.
- Surging Revenue Expectations: Nebius is guiding for annual recurring revenue between $7 billion and $9 billion for 2026, a dramatic increase from just $90 million two years ago, showcasing its rapid growth potential in the AI infrastructure sector and attracting significant interest from growth investors.
- Market Valuation Discrepancy: Despite a 326% rise in Nebius's stock over the past year, its market cap-to-ARR ratio stands at 3.5, significantly lower than CoreWeave's 6.4, indicating that there may be room for valuation improvement, potentially offering a compelling opportunity for long-term investors.
See More
