Amazon Prime Video Launches Short Video Feature Clips
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy AMZN?
Amazon said that Prime Video is bringing a new way to experience content on your phone. Clips-a scrollable, short-form video feed that first launched with NBA highlights on the NBA collection page during the 2025-26 season - is expanding to include moments from movies and series across the Prime Video experience. "As a first-stop entertainment destination, Prime Video offers customers a vast selection of premium content, and we want to make it as easy and seamless as possible for them to discover what's most relevant," said Brian Griffin, director of global application experiences at Prime Video. "Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests. Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away." Clips joins a series of recent improvements to the Prime Video mobile experience. These include a refreshed home page that auto-plays trailers as customers browse, vertical images designed for phone screens that allow customers to see up to 50% more titles on their screen, and a redesigned player that makes it easier to explore new titles, cast details, and trivia without interrupting the viewing experience.
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Analyst Views on AMZN
Wall Street analysts forecast AMZN stock price to rise
44 Analyst Rating
41 Buy
3 Hold
0 Sell
Strong Buy
Current: 271.170
Low
175.00
Averages
280.01
High
325.00
Current: 271.170
Low
175.00
Averages
280.01
High
325.00
About AMZN
Amazon.com, Inc. provides a range of products and services to customers. The products offered through its stores include merchandise and content it has purchased for resale and products offered by third-party sellers. The Company’s segments include North America, International and Amazon Web Services (AWS). It serves consumers through its online and physical stores and focuses on selection, price, and convenience. Customers access its offerings through its websites, mobile apps, Alexa, devices, streaming, and physically visiting its stores. It also manufactures and sells electronic devices, including Kindle, Fire tablet, Fire TV, Echo, Ring, Blink, and eero, and develops and produces media content. It serves developers and enterprises of all sizes, including start-ups, government agencies, and academic institutions, through AWS, which offers a set of on-demand technology services, including compute, storage, database, analytics, and machine learning, and other services.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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