Amaze Holdings Files Amendment to S-1 Registration Statement
Amaze Holdings announced that on February 13, 2026 it filed an amendment to its previously filed registration statement on Form S-1, which is available here. This amendment, which relates to the Company's existing equity line of credit agreement, is an administrative and technical update intended to maintain an accurate and current registration statement. The filing does not reflect any material change to the Company's business, strategy, capital structure, or previously disclosed financing arrangements. The equity line facility with C/M Capital Master Fund, LP continues to reflect substantially the same economic terms previously disclosed in the Company's public filings. The Company currently expects the registration statement to be declared effective following the inclusion of updated financial information in its next reporting cycle, which is anticipated during the second quarter of 2026. The timing relates to the routine updating of financial statements and does not reflect any change in the Company's plans, financing arrangements, or regulatory standing. Importantly, the filing itself does not initiate any financing transaction, does not indicate that shares have been or will be issued at this time, and does not increase the Company's economic obligations under the equity line facility.
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- Registration Statement Update: Amaze Holdings filed an amendment to its registration statement on February 13, 2026, aimed at maintaining the accuracy and timeliness of the registration, although this update does not reflect any material changes to the company's business or financing arrangements.
- Stable Financing Arrangement: The amendment continues to align with the equity financing agreement with C/M Capital Master Fund, LP, maintaining substantially the same economic terms previously disclosed, indicating no significant changes in the company's capital structure.
- Future Financial Updates: The company expects to update financial information and declare the registration statement effective in the second quarter of 2026, a routine process that does not indicate any changes in the company's strategic or financing plans.
- Limited Operational Impact: This administrative filing does not have an immediate operational or financial impact on shareholders, and the company's strategic priorities and day-to-day operations remain unchanged while continuing to evaluate the use of equity financing as a potential capital resource.
- Platform Launch: Amaze Holdings has introduced a new demand-side platform (DSP) designed to optimize marketing spend through data integration, thereby opening new revenue streams for the company and enhancing market opportunities for creators.
- Enhanced Media Buying: The new DSP significantly expands Amaze's media buying capabilities, covering audio, connected TV, broadcast, and digital out-of-home channels, which is expected to improve cost efficiency and performance visibility in advertising placements.
- Data-Driven Growth: CEO Aaron Day stated that the launch of the DSP represents a major step in monetizing the vast data set, which is anticipated to enhance performance for brand partners through intelligent activation.
- Long-Term Strategic Vision: This technological innovation aligns with Amaze's long-term vision of scalable, data-driven growth, solidifying its leading position within the creator economy.
- Celebrity Merchandise Launch: Comedian Joe Rauth has launched his official merchandise line, TuffnUP, on the Amaze platform, capturing the attention of over 14 million social media followers and showcasing the immense potential of creator-brand collaborations.
- Limited Edition Success: The limited edition TuffnUP apparel collection gained rapid market traction within a week of its launch, indicating that Rauth's strong connection with his audience can effectively translate into commercial success.
- Creator Support Platform: Amaze's end-to-end commerce platform enables creators to design, launch, and scale merchandise collections without managing inventory or production, enhancing creators' commercialization capabilities and market competitiveness.
- Market Expansion Strategy: As creators increasingly seek to diversify revenue through owned brands and limited edition releases, Amaze continues to expand its ecosystem to support creators across diverse communities, further solidifying its leadership in the creator economy.
- Future of Creator Economy: Amaze Holdings CEO Aaron Day discussed creator-led commerce on the podcast 'Escaping The Drift,' emphasizing how social platforms are redefining online sales, which is expected to drive growth in this emerging market for the company.
- Technology Empowerment: Day highlighted how Amaze leverages AI technology to transform social engagement into physical products, enhancing creators' sales capabilities and potentially increasing user retention and market share.
- Brand Strategy Evolution: The discussion included the rise of first-party branding and the power of niche influencers, indicating that Amaze's strategic adjustments in brand building will help the company stand out in a competitive market.
- Podcast Influence: With over a million monthly downloads, the podcast showcases Amaze's influence in the creator economy, likely attracting more investor interest in the company's future developments.
- Market Expansion: Amaze's strategic partnership with OpenWav.AI enables the launch of customizable plush toys, with the U.S. plush toy market projected to grow from $3.5 billion in 2025 to over $6 billion by 2033, indicating strong market demand.
- Creator Empowerment: The new platform allows eligible creators worldwide to design and sell personalized plush toys, unlocking new revenue streams while enhancing fan engagement, further solidifying Amaze's position as a creator-driven commerce platform.
- Phased Rollout: The customizable plush toy offering is being launched in two phases, with the first phase now live for select creators and the second phase expected to expand access to all creators later this year, streamlining product design and sales processes.
- Global Supply Chain Support: OpenWav.AI's global supply chain and production capabilities ensure high-quality plush toy manufacturing, meeting demands across over 70 countries, helping creators efficiently convert fan demand into commerce opportunities.
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