Academy Sports Launches New Stores with Enhanced Benefits for Shoppers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 29 2025
0mins
Source: Benzinga
Expansion Plans of Academy Sports and Outdoors, Inc.
- New Store Openings: Academy Sports and Outdoors has recently opened new locations in Boardman, Ohio; Beaufort, South Carolina; and Virginia Beach, Virginia. An additional eight stores are planned to open in fall 2025, bringing the total to 11 new sites in the third quarter alone.
- Job Creation: The expansion is expected to create over 650 jobs, highlighting the company's commitment to local employment as it strengthens its presence across 10 states.
Future Growth Strategy
- Targeted Locations: The next phase of openings will include stores in Rome, Georgia; Cullman, Alabama; Mishawaka, Indiana; Lakeland, Florida; Columbia, Tennessee; Albany, Georgia; Palestine, Texas; and Batesville, Mississippi. The company aims to establish 20 to 25 new locations within the fiscal year.
- Community Engagement: Academy Sports is focusing on community partnerships, hosting events like back-to-school shopping sprees in collaboration with local organizations to support youth in the areas of new store openings.
Customer Incentives and Offerings
- Competitive Pricing: The retailer promises to beat competing advertised prices by 5%, and customers using the Academy Credit Card can enjoy an additional 5% off, along with a $15 discount for new cardholders on their first purchase.
- Rewards Program: The myAcademy rewards program offers a 10% welcome discount, lower free-shipping thresholds, personalized offers, faster checkout, and an annual birthday reward, enhancing customer loyalty and engagement.
Stock Performance and Market Outlook
- Stock Trends: ASO shares have seen a decline of over 5.11% in the past year, with the latest trading price at $52.72, reflecting a decrease of 1.75% on the last check. Investors can access the stock through the Texas Capital Texas Small Cap Equity Index ETF (TXSS).
- Market Metrics: According to Benzinga Rankings, ASO's stock shows a momentum score of 53.01, a growth score of 97.49, and a value score of 66.23, indicating varied performance across different metrics.
Analyst Views on ASO
Wall Street analysts forecast ASO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASO is 57.00 USD with a low forecast of 50.00 USD and a high forecast of 65.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
4 Buy
7 Hold
0 Sell
Moderate Buy
Current: 57.030
Low
50.00
Averages
57.00
High
65.00
Current: 57.030
Low
50.00
Averages
57.00
High
65.00
About ASO
Academy Sports and Outdoors, Inc. is a full-line sporting goods and outdoor recreation retailer in the United States. The Company's product assortment is focused on key categories of outdoor, apparel, sports and recreation, and footwear through both national brands and a portfolio of over 19 private label brands. It has preferred access to national brands, such as Nike, Under Armour, adidas, Winchester, Columbia Sportswear, Brooks, Skechers, Yeti and Carhartt. Its private label brand portfolio consists of Academy Sports + Outdoors, Magellan Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely and R.O.W. Its primary product types include coolers and drinkware, camping accessories and camping equipment; fitness equipment, fitness accessories and nutrition supplies; outdoor apparel, seasonal apparel, denim, work apparel, graphic t-shirts and accessories; casual shoes, slippers, seasonal footwear, socks; boys and girls footwear, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
