Should You Buy Academy Sports and Outdoors Inc (ASO) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
Buy ASO now for a long-term beginner portfolio. The stock is trading near first support (~54.57) with a still-bullish longer-term moving-average structure (SMA_5 > SMA_20 > SMA_200), while the latest quarter (2026/Q3) showed improving profitability (EPS +14.13% YoY, gross margin +4.88% YoY). Upside looks moderate (Street targets mostly ~$54–$59), but the setup is acceptable for an investor who wants to enter immediately rather than wait for a perfect pullback.
Technical Analysis
Trend is mixed near-term but constructive longer-term. The moving averages are bullish (SMA_5 > SMA_20 > SMA_200), suggesting the broader trend remains up. However, MACD histogram is negative (-0.353) and expanding lower, indicating short-term downside momentum is still present. RSI(6) at ~35.4 is near the low end of neutral and close to oversold conditions, which often coincides with potential stabilization attempts. Key levels: S1 ~54.57 (price is essentially sitting on this support pre-market at ~54.76), S2 ~53.28 below; resistance begins at pivot ~56.66 then ~58.75. Net: technically acceptable to buy near support for long-term, but expect choppy action until momentum improves.
Analyst Ratings and Price Target Trends
Recent Street stance is broadly Neutral/Hold/Equal Weight, but price targets were raised after Q3: Truist to $57 (Hold), UBS to $54 (Neutral), Barclays to $59 (Equal Weight), BofA to $58 (Neutral). Wall Street pros: better gross margin, solid execution, and initiatives attracting higher-income traffic. Cons: softer sales trends and potential demand pressure from the lower-to-middle income consumer base; some categories (ammo) have been a drag. Net: analysts see limited but positive skew from current levels, not a high-conviction re-rating story.
Wall Street analysts forecast ASO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASO is 57 USD with a low forecast of 50 USD and a high forecast of 65 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast ASO stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ASO is 57 USD with a low forecast of 50 USD and a high forecast of 65 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 55.130
Current: 55.130
