2026 FIFA World Cup to Drive Growth in U.S. Live Entertainment Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 17 2026
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Source: Yahoo Finance
- World Cup Catalyst: Analysts believe that the 2026 FIFA World Cup, hosted across North America, will serve as a landmark catalyst for global attention on U.S. live entertainment, significantly boosting sports engagement and generating spillover effects across the industry.
- Shift in Consumer Spending: As traditional entertainment categories like cinemas and linear TV lose market share, live formats have shown greater resilience, with 2026 expected to highlight the scarcity value of live platforms that engage deeply with fans and have global reach.
- Liberty F1 Upgrade: The analyst upgraded Liberty Formula One to Outperform, arguing that 2026 will present multiple structural and event-driven tailwinds for the company, particularly in media rights negotiations and profitability recovery at key events like the Las Vegas Grand Prix.
- Positive Outlook for Live Nation and TKO: Analysts reiterated a positive view on Live Nation and TKO Group as core beneficiaries of strong live entertainment fundamentals, with 2026 expected to focus on execution and potential upside from media rights and partnership revisions.
Analyst Views on FWONK
Wall Street analysts forecast FWONK stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for FWONK is USD with a low forecast of USD and a high forecast of USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
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Current: 87.390
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Current: 87.390
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About FWONK
Formula One Group controls the exclusive commercial and promotional rights to the FIA Formula One World Championship series, and the monetization of those rights is the primary business of the group. The firm is responsible for development and promotion of the Formula One race series in concert with its three partners: the FIA (the regulatory body), the teams that participate in the series, and the series' commercial partners, which include the race promoters, broadcasters, sponsors, and advertisers. The F1 schedule in 2023 will encompass 23 races held on five continents. Formula One Group is a subsidiary of Liberty Media, which purchased the firm in January 2017. Formula One stock is a tracking stock for the assets under Formula One Group with Liberty Media.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
