ServiceNow named 'Stock to Study' amid software stock pullback
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 10 2026
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Should l Buy NOW?
Source: Newsfilter
ServiceNow Inc's stock fell by 5.02% as it crossed below the 5-day SMA, reflecting a challenging environment for software stocks amid rising investor concerns.
The recent recognition of ServiceNow as a 'Stock to Study' by BetterInvesting Magazine highlights its potential value, despite the broader market pullback in software stocks, which have seen significant declines due to fears surrounding AI advancements. This acknowledgment aims to provide investors with deeper insights into ServiceNow's financial metrics, enhancing transparency and confidence in the stock.
The implications of this recognition could be significant for ServiceNow, as it may attract more investor interest during a time when software stocks are under pressure. The focus on educational investment platforms like BetterInvesting could help investors make more informed decisions, potentially stabilizing ServiceNow's stock in the long run.
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Analyst Views on NOW
Wall Street analysts forecast NOW stock price to rise
32 Analyst Rating
30 Buy
2 Hold
0 Sell
Strong Buy
Current: 105.910
Low
172.00
Averages
222.81
High
263.00
Current: 105.910
Low
172.00
Averages
222.81
High
263.00
About NOW
ServiceNow, Inc. provides an artificial intelligence (AI) platform for business transformation. The Company’s AI platform connects people, processes, data, and devices to increase productivity and maximize business outcomes. Its intelligent platform, the Now Platform, is a cloud-based solution that helps enterprises and organizations across public and private sectors digitize workflows. The workflow applications built on the Now Platform are organized into four primary areas: Technology, CRM and Industry, Core Business and Creator. Its products include IT Service Management, IT Operations Management, HR Service Delivery, ServiceNow AI Agents, AI Experience, Build Agent, ServiceNow AI Control Tower, AI Agent Fabric, RaptorDB, Workflow Data Fabric, Workplace Service Delivery, ServiceNow Platform Encryption, Telecommunications Service Operations Management, and others. The Company also offers identity security, helping organizations secure access across the enterprise.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
UBS Identifies Four Software Stocks Poised for Growth Amid Sector Slump
- Market Selectivity: UBS analysts highlight that despite the slump in software stocks in 2026 due to AI disruption fears, Microsoft, ServiceNow, Autodesk, and HubSpot are expected to thrive, indicating selective opportunities in the market.
- International Revenue Potential: These software companies not only excel in the U.S. market but also benefit from a weaker dollar, making them significant sources of international earnings and enhancing their competitiveness in the global economy.
- Valuation Advantages: UBS notes that all four recommended stocks have price-to-earnings ratios below their historical averages, while the entire software group is oversold by 6.1 standard deviations, indicating potential for a rebound.
- Positive Earnings Revisions: The quartet of recommended stocks has all received positive earnings revisions and appears decoupled from AI credit spreads, demonstrating resilience amid market volatility, particularly with Oracle's stable credit default swap rate.
See More
Software Industry Faces AI Disruption and Investment Opportunities
- Market Reaction: The software industry has faced a sharp 21.7% decline at the start of 2026 due to AI product releases, raising investor concerns about whether AI agents will replace software licenses, which has negatively impacted overall investment sentiment.
- Divergent Analyst Views: Two prominent Wall Street analysts, Tom Lee and Dan Ives, have opposing views on the software sector's outlook, with Lee suggesting AI will disrupt the industry while Ives sees this as a golden buying opportunity, highlighting the varied interpretations of AI's impact.
- Executives' Perspectives: Many tech executives believe the market's fears are overblown; Nvidia CEO Jensen Huang noted that AI will likely utilize existing software tools, while ServiceNow CEO Bill McDermott emphasized the flexibility of their hybrid pricing structure, showcasing different strategies in addressing AI challenges.
- Future Uncertainty: Software companies face the challenge of integrating LLMs to maintain value, and while some may navigate this successfully, investors should prepare for future uncertainties, especially given the historically high valuations of software stocks.
See More
Volatility in Tech Stocks and Investment Opportunities
- Nvidia Market Dominance: Nvidia (NVDA) dominates the data center GPU market, trading 12.4% below its high, yet its upcoming AI chip Rubin is expected to drive future growth, with analysts forecasting a 46% annualized earnings growth.
- Broadcom's Diversification Advantage: Broadcom (AVGO) is 23% below its high, but over a third of its business comes from infrastructure software solutions, with a projected long-term earnings growth of 35%, making it attractive at 32 times forward earnings.
- Meta Platforms Growth Potential: Meta (META) is down 19% from its high, yet its daily active users grew 7% year-over-year to 3.58 billion, with analysts estimating a 19% annualized earnings growth over the next three to five years, making it a compelling investment at just over 21 times forward earnings.
- Microsoft's AI Risks and Opportunities: Microsoft (MSFT) trades 26% below its high, facing competitive pressure from OpenAI, yet holds a 27% stake in OpenAI, with analysts predicting a 16% annualized earnings growth over the next three to five years, making it a valuable investment at under 24 times forward earnings.
See More
Mistral AI CEO: AI to Reshape Software Market Dynamics
- AI Replacement Trend: Mistral AI CEO Arthur Mensch stated that over 50% of current enterprise software could be replaced by AI, raising investor concerns about software stocks, particularly as SaaS models face disruption.
- Shift in SaaS Spending: Mensch predicts that more than half of SaaS spending in IT procurement will shift to AI, indicating a qualitative leap in software development speed, which could put traditional software companies under greater pressure.
- Changing Customer Demands: Mistral AI currently has over 100 enterprise customers looking to replatform their IT systems to enhance efficiency and reduce costs, presenting significant market opportunities for the company.
- Expansion into India: Mistral AI plans to open its first office in India and collaborate with local companies, aligning with the Indian government's push for AI localization, which is expected to provide strong growth momentum for the company in the region.
See More
U.S. Stocks Close Mixed, Apple Shares Rise on Product Launch News
- Market Performance Fluctuates: On Tuesday, the S&P 500 rose by 0.10%, the Dow Jones increased by 0.07%, while the Nasdaq 100 fell by 0.13%, indicating a mixed market recovery from early losses, with the Nasdaq 100 hitting a 2.75-month low, reflecting investor caution towards tech stocks.
- Apple Product Launch Boost: Apple shares surged over 3% after announcing a product launch on March 4, with several new devices expected in the coming weeks, which not only boosted Apple's market performance but also generated positive sentiment across the tech sector.
- Airline Stocks Rally: Airline stocks showed strong performance on Tuesday, led by a 6% increase in Southwest Airlines after UBS upgraded its rating from neutral to buy with a price target of $73, which not only enhanced the overall performance of airline stocks but also contributed to a more optimistic market outlook.
- Mixed Economic Data: The U.S. February NAHB housing market index unexpectedly fell to a 5-month low of 36, below the expected 38, while the February Empire manufacturing survey slightly declined to 7.1, indicating uncertainty in economic recovery, as the market remains focused on upcoming corporate earnings and economic news.
See More
ServiceNow Insiders Make Purchases Amid Wall Street's AI SaaS Concerns
Market Reaction to AI Concerns: The "SaaS apocalypse" narrative has led to a significant sell-off in the software and tech sectors, with stocks dropping approximately 22% this year due to fears that AI agents will automate white-collar jobs, reducing the need for human employees and software licenses.
ServiceNow's Strategic Moves: Despite market panic, insiders at ServiceNow are buying shares, indicating confidence in the company's future. CEO Bill McDermott executed a $3 million open-market purchase, and key executives terminated their automated trading plans, suggesting a belief in the company's resilience against AI disruptions.
AI Control Tower Strategy: ServiceNow is positioning itself as a leader in the AI economy by selling governance layers for AI agents, rather than just tools for human workers. This strategy aims to secure a central role in managing the increasing complexity of AI interactions within corporate environments.
Investment Opportunities Amidst Crisis: Analysts suggest that ServiceNow presents a buying opportunity during this market downturn, as the company's fundamentals remain strong, with significant revenue growth and cash flow margins. The stock is currently undervalued, offering potential for substantial upside as market sentiment normalizes.
See More
UBS Identifies Four Software Stocks Poised for Growth Amid Sector Slump
- Market Selectivity: UBS analysts highlight that despite the slump in software stocks in 2026 due to AI disruption fears, Microsoft, ServiceNow, Autodesk, and HubSpot are expected to thrive, indicating selective opportunities in the market.
- International Revenue Potential: These software companies not only excel in the U.S. market but also benefit from a weaker dollar, making them significant sources of international earnings and enhancing their competitiveness in the global economy.
- Valuation Advantages: UBS notes that all four recommended stocks have price-to-earnings ratios below their historical averages, while the entire software group is oversold by 6.1 standard deviations, indicating potential for a rebound.
- Positive Earnings Revisions: The quartet of recommended stocks has all received positive earnings revisions and appears decoupled from AI credit spreads, demonstrating resilience amid market volatility, particularly with Oracle's stable credit default swap rate.
See More
Software Industry Faces AI Disruption and Investment Opportunities
- Market Reaction: The software industry has faced a sharp 21.7% decline at the start of 2026 due to AI product releases, raising investor concerns about whether AI agents will replace software licenses, which has negatively impacted overall investment sentiment.
- Divergent Analyst Views: Two prominent Wall Street analysts, Tom Lee and Dan Ives, have opposing views on the software sector's outlook, with Lee suggesting AI will disrupt the industry while Ives sees this as a golden buying opportunity, highlighting the varied interpretations of AI's impact.
- Executives' Perspectives: Many tech executives believe the market's fears are overblown; Nvidia CEO Jensen Huang noted that AI will likely utilize existing software tools, while ServiceNow CEO Bill McDermott emphasized the flexibility of their hybrid pricing structure, showcasing different strategies in addressing AI challenges.
- Future Uncertainty: Software companies face the challenge of integrating LLMs to maintain value, and while some may navigate this successfully, investors should prepare for future uncertainties, especially given the historically high valuations of software stocks.
See More
Volatility in Tech Stocks and Investment Opportunities
- Nvidia Market Dominance: Nvidia (NVDA) dominates the data center GPU market, trading 12.4% below its high, yet its upcoming AI chip Rubin is expected to drive future growth, with analysts forecasting a 46% annualized earnings growth.
- Broadcom's Diversification Advantage: Broadcom (AVGO) is 23% below its high, but over a third of its business comes from infrastructure software solutions, with a projected long-term earnings growth of 35%, making it attractive at 32 times forward earnings.
- Meta Platforms Growth Potential: Meta (META) is down 19% from its high, yet its daily active users grew 7% year-over-year to 3.58 billion, with analysts estimating a 19% annualized earnings growth over the next three to five years, making it a compelling investment at just over 21 times forward earnings.
- Microsoft's AI Risks and Opportunities: Microsoft (MSFT) trades 26% below its high, facing competitive pressure from OpenAI, yet holds a 27% stake in OpenAI, with analysts predicting a 16% annualized earnings growth over the next three to five years, making it a valuable investment at under 24 times forward earnings.
See More
Mistral AI CEO: AI to Reshape Software Market Dynamics
- AI Replacement Trend: Mistral AI CEO Arthur Mensch stated that over 50% of current enterprise software could be replaced by AI, raising investor concerns about software stocks, particularly as SaaS models face disruption.
- Shift in SaaS Spending: Mensch predicts that more than half of SaaS spending in IT procurement will shift to AI, indicating a qualitative leap in software development speed, which could put traditional software companies under greater pressure.
- Changing Customer Demands: Mistral AI currently has over 100 enterprise customers looking to replatform their IT systems to enhance efficiency and reduce costs, presenting significant market opportunities for the company.
- Expansion into India: Mistral AI plans to open its first office in India and collaborate with local companies, aligning with the Indian government's push for AI localization, which is expected to provide strong growth momentum for the company in the region.
See More
U.S. Stocks Close Mixed, Apple Shares Rise on Product Launch News
- Market Performance Fluctuates: On Tuesday, the S&P 500 rose by 0.10%, the Dow Jones increased by 0.07%, while the Nasdaq 100 fell by 0.13%, indicating a mixed market recovery from early losses, with the Nasdaq 100 hitting a 2.75-month low, reflecting investor caution towards tech stocks.
- Apple Product Launch Boost: Apple shares surged over 3% after announcing a product launch on March 4, with several new devices expected in the coming weeks, which not only boosted Apple's market performance but also generated positive sentiment across the tech sector.
- Airline Stocks Rally: Airline stocks showed strong performance on Tuesday, led by a 6% increase in Southwest Airlines after UBS upgraded its rating from neutral to buy with a price target of $73, which not only enhanced the overall performance of airline stocks but also contributed to a more optimistic market outlook.
- Mixed Economic Data: The U.S. February NAHB housing market index unexpectedly fell to a 5-month low of 36, below the expected 38, while the February Empire manufacturing survey slightly declined to 7.1, indicating uncertainty in economic recovery, as the market remains focused on upcoming corporate earnings and economic news.
See More
ServiceNow Insiders Make Purchases Amid Wall Street's AI SaaS Concerns
Market Reaction to AI Concerns: The "SaaS apocalypse" narrative has led to a significant sell-off in the software and tech sectors, with stocks dropping approximately 22% this year due to fears that AI agents will automate white-collar jobs, reducing the need for human employees and software licenses.
ServiceNow's Strategic Moves: Despite market panic, insiders at ServiceNow are buying shares, indicating confidence in the company's future. CEO Bill McDermott executed a $3 million open-market purchase, and key executives terminated their automated trading plans, suggesting a belief in the company's resilience against AI disruptions.
AI Control Tower Strategy: ServiceNow is positioning itself as a leader in the AI economy by selling governance layers for AI agents, rather than just tools for human workers. This strategy aims to secure a central role in managing the increasing complexity of AI interactions within corporate environments.
Investment Opportunities Amidst Crisis: Analysts suggest that ServiceNow presents a buying opportunity during this market downturn, as the company's fundamentals remain strong, with significant revenue growth and cash flow margins. The stock is currently undervalued, offering potential for substantial upside as market sentiment normalizes.
See More
