Planet Fitness Reports Membership Growth and New Club Openings
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 12 Jan 26
Source: CNBC
Planet Fitness (PLNT) has seen a significant membership increase, now totaling approximately 20.8 million, while same-club sales rose by 6.7%, indicating strong demand in the fitness sector.
The company opened 181 new clubs in 2025, including 23 corporate-owned locations, showcasing its successful expansion strategy. Additionally, an agreement with franchisees to upgrade strength training equipment aims to enhance member experience and attract younger consumers through initiatives like the High School Summer Pass Program.
Despite the recent stock decline, the ongoing growth in membership and strategic marketing shifts position Planet Fitness favorably for future growth.
Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for PLNT is 133.25 USD with a low forecast of 120.00 USD and a high forecast of 185.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 91.630
Low
120.00
Averages
133.25
High
185.00
Current: 91.630
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
