Planet Fitness Appoints New Board Member Steve Beard
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
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Should l Buy PLNT?
Source: Newsfilter
Planet Fitness Inc. has seen its stock price decline by 4.96%, hitting a 52-week low amid broader market weakness, with the Nasdaq-100 down 1.47% and the S&P 500 down 1.01%.
The company announced the appointment of Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine. Beard's extensive experience in healthcare and corporate governance is expected to enhance the board's diversity and support Planet Fitness's growth strategy in the health and fitness sector.
This strategic addition to the board aligns with Planet Fitness's mission and may provide valuable insights as the company navigates challenges in a competitive market.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 73.730
Low
120.00
Averages
133.25
High
185.00
Current: 73.730
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Investment Opportunities: Jefferies analyst Randal Konik and his team anticipate a rebound in investor risk appetite if the Iran conflict is resolved, which could lead to a rise in consumer discretionary valuations after three weeks of tightening.
- Selected Stock Picks: The firm prioritized undervalued self-help stories, including Life Time Group Holdings (LTH) and Planet Fitness (PLNT), both of which exhibit strong cash flow and robust financial health in their respective sectors.
- Industry Leaders: Nike (NKE) was included in the buy list due to its cash flow durability and shareholder credibility, while Brunswick (BC) was recommended for its early-cycle investment opportunity as industry conditions stabilize and confidence improves.
- Market Performance Analysis: Despite the retail sector underperforming post-Iran conflict, Jefferies highlighted Signet Jewelers (SIG) as a market leader executing through volatility, with a noted 40% upside potential, indicating strong investment attractiveness.
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- Investigation Launched: The Schall Law Firm has announced an investigation into Planet Fitness, focusing on whether the company issued false or misleading statements and failed to disclose information critical to investors, potentially impacting shareholder rights.
- Disappointing Earnings: Planet Fitness reported its Q4 and full-year 2025 financial results on February 24, 2026, revealing a projected revenue increase of 9% that fell short of analyst expectations and the company's own three-year forecast, indicating weak performance.
- Stock Price Reaction: Following the disappointing earnings report, Planet Fitness's shares dropped nearly 9% on the same day, reflecting market concerns about the company's future growth prospects and potentially undermining investor confidence.
- Investor Rights: The Schall Law Firm is encouraging affected shareholders to participate in the investigation and offers free consultations, emphasizing its expertise in securities class action lawsuits and shareholder rights litigation to protect investors' legal rights.
See More
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- Launch of Space Computing Platforms: Nvidia unveiled computing platforms for orbital data centers at GTC 2026, with CEO Jensen Huang stating that the era of space computing has arrived, projecting over $1 trillion in orders by 2027.
- Modular Design Benefits: The Vera Rubin Space-1 module integrates IGX Thor and Jetson Orin chips, engineered for efficient operation in size-, weight-, and power-constrained environments, enhancing the intelligence of space missions.
- Engineering Challenges and Partnerships: While Nvidia collaborates with companies like Axiom Space, Starcloud, and Planet to develop orbital data centers, overcoming cooling system challenges in space remains a significant engineering hurdle, highlighting the complexity of technology implementation.
- Market Potential and Competition: As AI demand surges, orbital data centers are seen as a solution to soaring electricity costs, although high launch costs and low availability pose major barriers, prompting AI companies to race for utilizing solar power in space.
See More
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- Market Dynamics Observation: While specific company names are not disclosed, changes in analyst ratings typically influence investor confidence, thereby directly impacting the market performance of the related stocks.
- Investor Decision Reference: Investors considering buying FPI stock can refer to these analyst rating changes to make more informed investment decisions, although specific recommendations are not provided.
- Transparent Information Source: Benzinga's market news and data aim to provide investors with comprehensive insights into analyst rating changes, helping them better understand market dynamics.
See More
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- Citi Maintains Buy on Delta Air: Citigroup reaffirms its buy rating on Delta Air and issues a positive 30-day catalyst watch, believing that recent macro shocks and fuel price volatility have been largely priced into airline stocks with minimal fuel exposure.
- UBS Upgrades Aptiv to Buy: UBS raises Aptiv's rating from hold to buy, anticipating that the upcoming Versigent spin-off will unlock substantial value, setting a target price of $97.
See More
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