Planet Fitness Appoints New Board Member Steve Beard
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
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Should l Buy PLNT?
Source: Newsfilter
Planet Fitness Inc. has seen its stock price decline by 4.96%, hitting a 52-week low amid broader market weakness, with the Nasdaq-100 down 1.47% and the S&P 500 down 1.01%.
The company announced the appointment of Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine. Beard's extensive experience in healthcare and corporate governance is expected to enhance the board's diversity and support Planet Fitness's growth strategy in the health and fitness sector.
This strategic addition to the board aligns with Planet Fitness's mission and may provide valuable insights as the company navigates challenges in a competitive market.
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Analyst Views on PLNT
Wall Street analysts forecast PLNT stock price to rise
13 Analyst Rating
13 Buy
0 Hold
0 Sell
Strong Buy
Current: 92.580
Low
120.00
Averages
133.25
High
185.00
Current: 92.580
Low
120.00
Averages
133.25
High
185.00
About PLNT
Planet Fitness, Inc. is a franchisor and operator of fitness centers in the world. The Company operates in three segments: Franchise, Corporate-owned club, and Equipment. The Franchise segment includes operations related to the Company’s franchising business in the United States, Puerto Rico, Canada, Panama, Mexico and Australia. The Corporate-owned clubs segment includes operations with respect to all Corporate-owned clubs throughout the United States, Canada, and Spain. The Equipment segment includes the sale of equipment to franchisee-owned clubs. The Company's subsidiaries operate three lines of business, which include licensing and selling franchises under the Planet Fitness trade name, owning, and operating fitness centers, and selling fitness-related equipment to franchisee-owned stores. It operates 2,735 clubs in all 50 states: the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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Planet Fitness Partners with BGC Canada for Community Support
- Nationwide Fundraiser: Planet Fitness is collaborating with BGC Canada to launch a nationwide fundraiser from February 16 to 27, encouraging members to donate at local clubs or online, with all proceeds supporting BGC Canada programs that provide safe and supportive spaces for youth to build positive relationships.
- Pink Shirt Day Advocacy: The initiative aligns with Pink Shirt Day on February 25, promoting kindness in communities, with Planet Fitness team members wearing BGC-branded pink shirts and engaging in activities that inspire positivity and awareness of inclusive spaces.
- Membership Promotions: During this period, Planet Fitness is offering a $1 down membership promotion and hosting a free Family Day Open House from February 16 to 22, inviting families to engage in fitness activities while supporting a meaningful cause, thereby enhancing community involvement.
- Long-term Commitment: McCall Gosselin, Chief Corporate Affairs Officer, emphasized that this partnership reflects Planet Fitness's long-standing commitment to expanding fitness access for youth, aiming to extend its judgment-free, community-first approach beyond clubs into broader communities to promote healthy and inclusive lifestyles.
See More
Planet Fitness Appoints New Board Member
- New Board Member: Planet Fitness has appointed Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, which aims to enhance the board's diversity and expertise.
- Leadership in Education: Under Beard's leadership, Covista Inc. has become America's largest healthcare educator, serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Value Addition: Beard's extensive experience in healthcare, strategy, talent development, and corporate governance will provide crucial support for Planet Fitness's continued growth, especially as health and fitness gain increasing attention.
- Alignment with Brand Vision: Beard expressed that Planet Fitness's mission resonates deeply with his personal values, and he looks forward to leveraging his expertise to drive the execution of brand strategies and unlock value creation opportunities.
See More
Planet Fitness Appoints Steve Beard to Board of Directors
- New Board Member: Planet Fitness announces the appointment of Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, aimed at enhancing board diversity and expertise.
- Education Sector Leader: Under Beard's leadership, Covista Inc. has become the largest healthcare educator in the U.S., serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Growth Potential: Beard's extensive experience in healthcare, strategy, and talent development will provide valuable insights for Planet Fitness, supporting the company's ongoing growth in the health and fitness industry.
- Brand Value Enhancement: Beard expressed eagerness to leverage his expertise to support Planet Fitness's strategic execution, further driving brand value creation, especially as health and fitness become increasingly prioritized.
See More
Planet Fitness Positioned for Growth Amid GLP-1 Boom with $130 Price Target
- Market Opportunity: Stifel reiterates its buy rating on Planet Fitness, believing that the popularity of GLP-1 drugs will attract more customers, with significant increases in gym memberships expected over the next few years.
- Price Target: The analyst maintains a $130 price target, implying a 31% upside from Thursday's close, reflecting confidence in the company's future growth.
- User Potential: A study found that about 50% of new GLP-1 users are considering joining a gym, indicating that gym membership sign-ups could rise significantly as drug usage increases.
- Brand Advantage: With its approachable brand positioning and dominant market share, Planet Fitness is well-positioned to attract GLP-1 users seeking gym memberships, further solidifying its market presence.
See More
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- Theme Parks and Live Entertainment: Theme park operators are gaining from increased visitation, with consumer spending at parks continuing to rise, indicating a strong recovery momentum in the industry.
- Digital Tools Enhancing Efficiency: The use of online booking systems and data analytics is enabling businesses to manage staffing and customer interactions more efficiently, thus maintaining profitability in a competitive market.
- Membership Models Driving Revenue Growth: Leisure operators are successfully increasing revenue per customer by offering premium options and membership services, enhancing customer loyalty and protecting profit margins.
See More
Ten-Year Review: Performance of Five Stocks in a Bear Market
- Market Performance Comparison: Over the past decade, the S&P 500 has risen by 274.3%, while the average return of the five stocks stands at 568.5%, highlighting the potential and importance of stock selection during bear markets.
- Carter's Poor Performance: Carter's stock price fell from $85.04 to $38.07, a 55% decline, primarily due to a decreasing birth rate in the U.S. and a deteriorating retail environment, leading to insufficient demand and margin compression.
- Challenges for IPG Photonics: Although IPG Photonics' stock rose from $81.59 to $113.26, a 39% increase, it faced four consecutive years of declining revenue, indicating intensified industry competition and weak market demand.
- Mercado Libre's Success: Mercado Libre's stock skyrocketed from $87.71 to $2041.50, a staggering 2227.6% increase, driven by its dominant market position in Latin America and robust growth in e-commerce, providing substantial returns for investors.
See More
Planet Fitness Partners with BGC Canada for Community Support
- Nationwide Fundraiser: Planet Fitness is collaborating with BGC Canada to launch a nationwide fundraiser from February 16 to 27, encouraging members to donate at local clubs or online, with all proceeds supporting BGC Canada programs that provide safe and supportive spaces for youth to build positive relationships.
- Pink Shirt Day Advocacy: The initiative aligns with Pink Shirt Day on February 25, promoting kindness in communities, with Planet Fitness team members wearing BGC-branded pink shirts and engaging in activities that inspire positivity and awareness of inclusive spaces.
- Membership Promotions: During this period, Planet Fitness is offering a $1 down membership promotion and hosting a free Family Day Open House from February 16 to 22, inviting families to engage in fitness activities while supporting a meaningful cause, thereby enhancing community involvement.
- Long-term Commitment: McCall Gosselin, Chief Corporate Affairs Officer, emphasized that this partnership reflects Planet Fitness's long-standing commitment to expanding fitness access for youth, aiming to extend its judgment-free, community-first approach beyond clubs into broader communities to promote healthy and inclusive lifestyles.
See More
Planet Fitness Appoints New Board Member
- New Board Member: Planet Fitness has appointed Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, which aims to enhance the board's diversity and expertise.
- Leadership in Education: Under Beard's leadership, Covista Inc. has become America's largest healthcare educator, serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Value Addition: Beard's extensive experience in healthcare, strategy, talent development, and corporate governance will provide crucial support for Planet Fitness's continued growth, especially as health and fitness gain increasing attention.
- Alignment with Brand Vision: Beard expressed that Planet Fitness's mission resonates deeply with his personal values, and he looks forward to leveraging his expertise to drive the execution of brand strategies and unlock value creation opportunities.
See More
Planet Fitness Appoints Steve Beard to Board of Directors
- New Board Member: Planet Fitness announces the appointment of Steve Beard, CEO of Covista Inc., to its Board of Directors, increasing the total number of directors to nine, aimed at enhancing board diversity and expertise.
- Education Sector Leader: Under Beard's leadership, Covista Inc. has become the largest healthcare educator in the U.S., serving over 97,000 students and 385,000 alumni, showcasing its significant influence in the education sector.
- Strategic Growth Potential: Beard's extensive experience in healthcare, strategy, and talent development will provide valuable insights for Planet Fitness, supporting the company's ongoing growth in the health and fitness industry.
- Brand Value Enhancement: Beard expressed eagerness to leverage his expertise to support Planet Fitness's strategic execution, further driving brand value creation, especially as health and fitness become increasingly prioritized.
See More
Planet Fitness Positioned for Growth Amid GLP-1 Boom with $130 Price Target
- Market Opportunity: Stifel reiterates its buy rating on Planet Fitness, believing that the popularity of GLP-1 drugs will attract more customers, with significant increases in gym memberships expected over the next few years.
- Price Target: The analyst maintains a $130 price target, implying a 31% upside from Thursday's close, reflecting confidence in the company's future growth.
- User Potential: A study found that about 50% of new GLP-1 users are considering joining a gym, indicating that gym membership sign-ups could rise significantly as drug usage increases.
- Brand Advantage: With its approachable brand positioning and dominant market share, Planet Fitness is well-positioned to attract GLP-1 users seeking gym memberships, further solidifying its market presence.
See More
Leisure & Recreation Industry Sees Strong Demand, 8.7% Stock Growth
- Strong Industry Demand: The leisure and recreation industry is benefiting from robust bookings in North American and European sailings, driving overall demand growth and expected to enhance company profitability.
- Theme Parks and Live Entertainment: Theme park operators are gaining from increased visitation, with consumer spending at parks continuing to rise, indicating a strong recovery momentum in the industry.
- Digital Tools Enhancing Efficiency: The use of online booking systems and data analytics is enabling businesses to manage staffing and customer interactions more efficiently, thus maintaining profitability in a competitive market.
- Membership Models Driving Revenue Growth: Leisure operators are successfully increasing revenue per customer by offering premium options and membership services, enhancing customer loyalty and protecting profit margins.
See More
