Meta Launches Ads on Threads, Surpassing 400 Million Users
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Should l Buy META?
Source: Newsfilter
Meta Platforms Inc. shares rose by 5.01% as the stock crossed above its 5-day SMA, reflecting positive market sentiment. The company announced that it will begin showing ads on its Threads micro-blogging service, which has surpassed 400 million active users since its launch in July 2023. This significant step in its monetization strategy is expected to drive substantial revenue growth, showcasing Threads' strong competitive position in the market.
The rollout of ads on Threads is a gradual process, aimed at balancing user experience with advertising content. Meta's strategy includes introducing new features to enhance the platform's appeal and commercial potential. This move is likely to attract more advertisers and increase revenue, further solidifying Meta's position in the social media landscape.
Overall, this development indicates a positive trajectory for Meta as it continues to innovate and expand its advertising capabilities, which could lead to increased user engagement and revenue growth in the coming quarters.
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Analyst Views on META
Wall Street analysts forecast META stock price to rise
44 Analyst Rating
37 Buy
6 Hold
1 Sell
Strong Buy
Current: 639.770
Low
655.15
Averages
824.71
High
1117
Current: 639.770
Low
655.15
Averages
824.71
High
1117
About META
Meta Platforms, Inc. is building human connections, powered by artificial intelligence and immersive technologies. The Company's products enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) and mixed reality (MR) headsets, augmented reality (AR), and wearables. It also helps people discover and learn about what is going on in the world around them, enabling people to share their experiences, ideas, photos, videos, and other content with audiences ranging from their closest family members and friends to the public at large. The Company's segments include Family of Apps (FoA) and Reality Labs (RL). FoA segment includes Facebook, Instagram, Messenger, WhatsApp and Threads. RL segment includes its virtual, augmented, and mixed reality related consumer hardware, software and content. Its product offerings in VR include its Meta Quest devices, as well as software and content available through the Meta Horizon Store.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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