Deutsche Bank Raises Affirm Price Target to $85 Amid Positive Analyst Sentiment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 30 2026
0mins
Source: stocktwits
Affirm Holdings Inc. (AFRM) has seen a price increase of 3.27%, reaching a 20-day high, despite the Nasdaq-100 (QQQ) declining by 1.13%.
The catalyst for this surge is the recent upgrade from Deutsche Bank, which raised Affirm's price target from $80 to $85 while maintaining a Buy rating. Analysts highlighted the Affirm Card as a significant growth driver, reflecting increasing market confidence. Additionally, Affirm's stock has surged nearly 80% this quarter, driven by strong results and strategic integrations, with 22 out of 31 analysts rating it a 'Buy' or higher.
This positive analyst sentiment and the substantial user growth of the Affirm Card, which now boasts over 4.4 million active users, indicate a robust outlook for Affirm Holdings. The company's gross merchant value has increased by 35% year-over-year, further solidifying its market position.
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Analyst Views on AFRM
Wall Street analysts forecast AFRM stock price to rise
22 Analyst Rating
17 Buy
5 Hold
0 Sell
Strong Buy
Current: 85.780
Low
65.00
Averages
87.72
High
107.00
Current: 85.780
Low
65.00
Averages
87.72
High
107.00
About AFRM
Affirm Holdings, Inc. provides consumers with an alternative to traditional payment options. The Company is engaged in building a payment network. Its platform comprises three core elements: point-of-sale payment solutions for consumers, merchant commerce solutions, and a consumer-focused app. Its Affirm App and Website provide tailored offers from merchants based on consumers' preferences. Consumers can apply at affirm.com or via the Affirm App and, upon approval, receive a single-use virtual card to use online or in-store. Its Affirm Card allows consumers to link a bank account to pay in full, or apply to pay overtime through the Affirm App. It offers users an in-app post-purchase feature that allows them to instantly apply to convert any eligible debit transaction into an installment loan. Through the Affirm app and in partnership with Cross River Bank, it offers a savings account, with no minimum deposit requirements or fees.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Increased Competitive Pressure: The launch of Open USD stablecoin, backed by financial giants like Visa and BlackRock, is expected to directly capture market share from Circle, which currently holds approximately 26% of the market, second only to Tether.
- Index Removal Impact: Circle's stock was removed from five Russell indexes, leading to reduced demand from passive funds, which exacerbates the downward pressure on its stock amidst fragile cryptocurrency market sentiment.
- Uncertain Future Outlook: Although Circle continues to operate one of the most trusted stablecoins globally, its competitive moat is diminishing, prompting investors to watch how the company responds to the Open USD challenge, with potential strategies including partnerships or service expansion.
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- Strong Price Surge: Affirm Holdings Inc. (AFRM) has surged nearly 80% this quarter, on track for its strongest quarterly gain in over two years, reflecting the positive impact of strong results and recent strategic integrations on investor sentiment.
- Optimistic Market Consensus: According to Koyfin data, 22 out of 31 analysts covering Affirm rate it a 'Buy' or higher, showcasing widespread optimism about its future growth, especially following target increases from firms like Deutsche Bank and Susquehanna.
- Significant User Growth: The Affirm Card has grown to over 4.4 million active users, with the company's gross merchant value increasing by 35% year-over-year, while third-quarter revenue rose 33% to $1.04 billion, exceeding analyst expectations and further solidifying its market position.
See More
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See More
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- Business Quality: Analyst James E Faucette emphasized that Affirm remains one of the highest quality fintech assets in their coverage, boasting a best-in-class management team and differentiated product capabilities, benefiting directly from BNPL market share gains.
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See More
